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Email best practices

Everything you need to start building connections that matter.

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Email press review #4: 4 posts to read this week!

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

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Transactional email: The opportunity to generate additional sales

By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an...

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15 tips for optimizing your transactional emails

Recently, I received an email in my inbox from ...noreply“ with the subject ...Email confirmation of receipt of your message.“ If...

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The dos and don’ts of setting up an SMTP server

While setting up an SMTP server, certain dos and don'ts have to be kept in mind – otherwise, the transfer of mail may not take place properly...

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What is an SMTP server?

SMTP stands for “Simple Mail Transfer Protocol." Let’s just hope that “simple” is still the case after reading the article!...

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Gmail images displayed by default: What's the impact for our customers?

A few days ago, some observers noted that Gmail was now caching all images contained within emails...

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How to choose an SMTP server

With email being older than the World Wide Web itself, it comes to no surprise that there is a plethora of SMTP server implementations out there...

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Email press review #2

Stay up to date about email with our press review. Here are the posts we’ve picked up...

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Email press review #1

Sharing is caring! We are launching our press review to share the “email links” that we really love. Keep an eye on our email press review to stay up to date with the email news...

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Flight School Friday: Do you know your APIs?

A few weeks back, we published our first quiz, “What’s Your Email Marketing IQ?”. Our readers...

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Creating a successful email newsletter campaign in 5 steps

Perhaps you’ve been thinking about starting your first email newsletter campaign but don’t...

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Flight School Friday: Email marketing KPIs you should be measuring

Ask us what of the biggest trend in email marketing is, and we probably won’t name a piece of...

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Flight School Friday: CASL 101

If you’re using email to communicate with your customers, you might have already heard about...

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A win-win situation

This past week, we came across a great triggered email from Squarespace; sent to users a day...

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4 tips on optimizing your newsletters for mobile

In an increasingly mobile world, people are relying more and more on this third screen to...

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5 psychological principles for engaging emails that get opened

Welcome to another edition of Flight School Friday! And today’s topic is email engagement...

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What's your email IQ?

Send email campaigns on a regular basis? Do you casually use terms like CAN-SPAM, SPF and...

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5 email apps to supercharge your productivity

At Mailjet, we’re focused on helping create and deliver compelling emails that break through...

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Flight School Friday: Emails vs. social, the war that won't happen

With the rise of social networks in the latter half of the 21st century, many experts have come...

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