Email best practices
Everything you need to start building connections that matter.
3 ways the Apple Watch will change email marketing
With the unveiling of the Apple Watch last week, the upcoming smartwatch from, you guessed it, Apple, CEO Tim Cook showed off a product that is crammed...
Create winning email campaigns by learning from your past mistakes
Penicillin. The Slinky. Post-its. All brilliant inventions created by mistake...
Newsletters don’t have to suck: Give real value to see real return
By Alex Manthei, Community Manager at Mention, Poetry enthusiast and email infused person...
3 facts about email designers and what they do for us
I think we do not give enough credit to people who conceptualise, design and ship legitimate...
What are the prerequisites for concrete transactional emailing?
No, your transactional strategy should not be as rigid as reinforced concrete. Quite the contrary, in fact. However, it is essential...
Thresholds: A wealth of ideas to create new transactional campaigns
Transactions emails are generally limited to welcome emails, confirmations, and reactivations. But to restrict oneself to only...
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Why should you invest in your transactional email?
Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one...
How to measure the performance of your transactional emails?
To measure a newsletter's performance and compare it to previous campaigns is clearly a beneficial practice. On the other...
What types of transactional emails should you develop first?
While attempting to create a list of all the types of notification and transactional emails that might exist…
Transactional email: The opportunity to generate additional sales
By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an...
Gmail images displayed by default: What's the impact for our customers?
A few days ago, some observers noted that Gmail was now caching all images contained within emails...