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Email best practices

Everything you need to start building connections that matter.

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Email experts sound off on their predictions for 2015

This past year, we saw the inbox repackaged and introduced to the 4th screen, with technology...

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2015 email marketing practices and outlook

2014 was a big year for us, we ran an education program on how to cut through the heavily...

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7 must know tips when switching email service providers

There are various reasons companies make the jump to a new service provider, whether it be a growing contact list, new budget or need for new features, but ultimately the switch is a good opportunity to re-evaluate current sending processes and improve deliverability...

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Use the psychology of reward this holiday season

Ever read about classical conditioning? You know, that experiment made famous by Ivan...

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In with the new, out with the old: 2015 resolutions

With just a few days left in 2014, have you started setting your New Years resolutions? No...

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5 ways email can help your business take flight

When first starting a business, it can often feel like you’re being pulled in ten different...

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Redefining your email goals this holiday season

We’re officially well into the month of December. Have you been watching the clock count...

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Email hacks for team productivity

Email hurts productivity. Email traps knowledge. Email demands time. Email wasn’t designed...

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Your ultimate holiday email sending checklist

We’ve been getting you pumped and ready with our holiday series for the past two months...

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Why you should let your inner email beauty shine

We’re just about a week from December, what some would consider the official start of the...

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Animated content: Your emails come to life for the holidays

Check out our latest blog post to see how and why emails with animated content can generate 20% more clicks and ones without!...

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Responsive design: How to make your holiday emails fit down every chimney

Learn the importance of responsive design for email templates and how to create one to make sure it fits beautifully on all kinds of devices...

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Common email mistakes that will haunt most professionals

Navigating your email campaigns into your customer’s inbox can be a scary process. Broken links, wrong subject lines, using spam words – these spooky mistakes...

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Personalization techniques that win hearts and minds (and wallet!)

Imagine receiving an email titled “The Gift You’ve Been Secretly Hoping For”. You click through to find a personalized link to...

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Segmenting your naughty list: If Santa Claus were an email marketer

The key to a successful email campaign is your contact list. But don’t just settle for one...

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Are your emails more annoying than social media?

Open your inbox, hop on Twitter or Facebook – there’s no shortage of promoted...

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Setting goals that will drive your email campaign through the roof

The holiday season is just around the corner and that means it’s time to gear up and get your email marketing campaigns ready for the...

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Hacking your contact list for the holiday season

Hopefully our last post has gotten you into the holiday mood and you’re looking for ways to get...

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5 deadly email platform migration mistakes to avoid

All too often we see companies switching Email Service Providers as they grow, only to be met with unintended side...

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Power-up your transactional emails with these 3 tips

Transactional emails are an often overlooked marketing channel that can drive traffic, boost...

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How real life ecommerce marketers win this holiday season

We spoke with ecommerce marketers on some tips and tricks they swear by for the holiday season to break through the noise and keep customers engaged...

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Why you should be A/B testing your emails

Do you A/B test your email campaigns? If you don’t you’re missing out on a lot of valuable data...

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3 ways the Apple Watch will change email marketing

With the unveiling of the Apple Watch last week, the upcoming smartwatch from, you guessed it, Apple, CEO Tim Cook showed off a product that is crammed...

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