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Email best practices

Everything you need to start building connections that matter.

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3 ways to optimize the frequency of your emails

It's a fine line to tread – emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you...

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Email inactives: It doesn’t have to end in a painful breakup

In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of...

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The hidden value of transactional emails

In a recent survey of 300 international marketers, we learned that German companies use...

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5 ways to add a personal touch when communicating with customers

This post was first published as a lesson on FrontApp's course...

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Why it’s important to start global

Ever play the board game Risk? There was a period in my teens where my friends and I played...

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5 times email would have saved the day in romantic movies

Romance movies. It’s a love/hate relationship. One moment they have you laughing and in the...

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3 ways you can re-engage your customers through email content

The first few months of the year are usually considered a bit of a depressing time. It’s dark,...

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In 2015, email marketers resolve to...

A few weeks ago, we asked some of you what you’d like to change or improve in email sending...

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Email experts sound off on their predictions for 2015

This past year, we saw the inbox repackaged and introduced to the 4th screen, with technology...

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2015 email marketing practices and outlook

2014 was a big year for us, we ran an education program on how to cut through the heavily...

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7 must know tips when switching email service providers

There are various reasons companies make the jump to a new service provider, whether it be a growing contact list, new budget or need for new features, but ultimately the switch is a good opportunity to re-evaluate current sending processes and improve deliverability...

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Use the psychology of reward this holiday season

Ever read about classical conditioning? You know, that experiment made famous by Ivan...

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In with the new, out with the old: 2015 resolutions

With just a few days left in 2014, have you started setting your New Years resolutions? No...

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5 ways email can help your business take flight

When first starting a business, it can often feel like you’re being pulled in ten different...

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Redefining your email goals this holiday season

We’re officially well into the month of December. Have you been watching the clock count...

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Email hacks for team productivity

Email hurts productivity. Email traps knowledge. Email demands time. Email wasn’t designed...

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Your ultimate holiday email sending checklist

We’ve been getting you pumped and ready with our holiday series for the past two months...

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Why you should let your inner email beauty shine

We’re just about a week from December, what some would consider the official start of the...

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Animated content: Your emails come to life for the holidays

Check out our latest blog post to see how and why emails with animated content can generate 20% more clicks and ones without!...

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Responsive design: How to make your holiday emails fit down every chimney

Learn the importance of responsive design for email templates and how to create one to make sure it fits beautifully on all kinds of devices...

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Common email mistakes that will haunt most professionals

Navigating your email campaigns into your customer’s inbox can be a scary process. Broken links, wrong subject lines, using spam words – these spooky mistakes...

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Personalization techniques that win hearts and minds (and wallet!)

Imagine receiving an email titled “The Gift You’ve Been Secretly Hoping For”. You click through to find a personalized link to...

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Segmenting your naughty list: If Santa Claus were an email marketer

The key to a successful email campaign is your contact list. But don’t just settle for one...

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