Mailjet blog

Email best practices

Everything you need to start building connections that matter.

Hermes paints a Goddess over yellow and blue

3 ways the Apple Watch will change email marketing

With the unveiling of the Apple Watch last week, the upcoming smartwatch from, you guessed it, Apple, CEO Tim Cook showed off a product that is crammed...

Read more

Hermes holding a big magnet

Create winning email campaigns by learning from your past mistakes

Penicillin. The Slinky. Post-its. All brilliant inventions created by mistake...

Read more

Hermes and a Goddess get ready to paint

The secret behind email’s eternal youth

Email is dead. We’ve heard this quite a few times in the past decade. More and more it seems. In recent years, as new forms of digital communication...

Read more

Hermes in slippers with coffee

Why email marketers need to be tech-savvy

What’s one of the of the biggest setbacks for email marketers? Technology. Looking to...

Read more

Hermes and a Goddess paint a wall with brushes

How to create eye-catching newsletters

Remember that your readers spend an average of 51 seconds reading your email once opened, so you need to catch their attention and hold it.

Read more

Hermes is helping a Goddess to paint colorful lines

Newsletters don’t have to suck: Give real value to see real return

By Alex Manthei, Community Manager at Mention, Poetry enthusiast and email infused person...

Read more

Hermes points at an envelope next to a Goddess

Ignoring email growth hacks? Big mistake

There’s a bagel place down the street from our office that we love going to. Now, in New York...

Read more

Two Gods painting with some brushes

3 facts about email designers and what they do for us

I think we do not give enough credit to people who conceptualise, design and ship legitimate...

Read more

Hermes and Hera are getting creative ideas

5 simple ideas to improve your email design

We first met with 99designs(https://www.99designs.fr/) at TNW Europe in Amsterdam (https://speakerdeck.com/elie/10-...

Read more

Hermes and Hera with mailbox

Email signatures: What are the rules?

Today, we aren’t going to discuss transactional or marketing email, APIs, Hackathons, or even deliverability! No, today we are...

Read more

Hermes and two other gods share stats on a table

What are the prerequisites for concrete transactional emailing?

No, your transactional strategy should not be as rigid as reinforced concrete. Quite the contrary, in fact. However, it is essential...

Read more

Hermes typing on PC

Thresholds: A wealth of ideas to create new transactional campaigns

Transactions emails are generally limited to welcome emails, confirmations, and reactivations. But to restrict oneself to only...

Read more

Keep me posted! Get our news and tips every week.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Hermes and Hera painting

Why should you invest in your transactional email?

Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one...

Read more

Hermes shows some statistics to a Goddess

How to measure the performance of your transactional emails?

To measure a newsletter's performance and compare it to previous campaigns is clearly a beneficial practice. On the other...

Read more

Gods putting together structure

Towards a return to customized email solutions?

Ten or so years ago, many advertisers used in-house solutions (developed internally) to send...

Read more

Hermes reads while a Goddess delivers justice on a table

Email press review #6: 4 posts to read this week!

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

Read more

Hermes and Hera putting together PC case

What types of transactional emails should you develop first?

While attempting to create a list of all the types of notification and transactional emails that might exist…

Read more

Hermes in London

Email press review #5: 4 posts to read this week!

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

Read more

Hermes sitting on books while reading

Email press review #4: 4 posts to read this week!

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

Read more

Hermes and Hera painting

Transactional email: The opportunity to generate additional sales

By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an...

Read more

Hermes typing on PC

15 tips for optimizing your transactional emails

Recently, I received an email in my inbox from ...noreply“ with the subject ...Email confirmation of receipt of your message.“ If...

Read more

Hermes and a Goddess deliver mail in front of a green and orange house

The dos and don’ts of setting up an SMTP server

While setting up an SMTP server, certain dos and don'ts have to be kept in mind – otherwise, the transfer of mail may not take place properly...

Read more

Confused god with magnifying glass and blue background

What is an SMTP server?

SMTP stands for “Simple Mail Transfer Protocol." Let’s just hope that “simple” is still the case after reading the article!...

Read more

Hermes paints a Goddess over yellow and blue

Gmail images displayed by default: What's the impact for our customers?

A few days ago, some observers noted that Gmail was now caching all images contained within emails...

Read more

Mailjet-iconIt's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
Mailjet-Icon