Mailjet blog
Email best practices
Everything you need to start building connections that matter.
3 ways the Apple Watch will change email marketing
With the unveiling of the Apple Watch last week, the upcoming smartwatch from, you guessed it, Apple, CEO Tim Cook showed off a product that is crammed...
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Create winning email campaigns by learning from your past mistakes
Penicillin. The Slinky. Post-its. All brilliant inventions created by mistake...
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The secret behind email’s eternal youth
Email is dead. We’ve heard this quite a few times in the past decade. More and more it seems. In recent years, as new forms of digital communication...
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Why email marketers need to be tech-savvy
What’s one of the of the biggest setbacks for email marketers? Technology. Looking to...
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How to create eye-catching newsletters
Remember that your readers spend an average of 51 seconds reading your email once opened, so you need to catch their attention and hold it.
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Newsletters don’t have to suck: Give real value to see real return
By Alex Manthei, Community Manager at Mention, Poetry enthusiast and email infused person...
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Ignoring email growth hacks? Big mistake
There’s a bagel place down the street from our office that we love going to. Now, in New York...
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3 facts about email designers and what they do for us
I think we do not give enough credit to people who conceptualise, design and ship legitimate...
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5 simple ideas to improve your email design
We first met with 99designs(https://www.99designs.fr/) at TNW Europe in Amsterdam (https://speakerdeck.com/elie/10-...
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Email signatures: What are the rules?
Today, we aren’t going to discuss transactional or marketing email, APIs, Hackathons, or even deliverability! No, today we are...
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What are the prerequisites for concrete transactional emailing?
No, your transactional strategy should not be as rigid as reinforced concrete. Quite the contrary, in fact. However, it is essential...
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Thresholds: A wealth of ideas to create new transactional campaigns
Transactions emails are generally limited to welcome emails, confirmations, and reactivations. But to restrict oneself to only...
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Why should you invest in your transactional email?
Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one...
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How to measure the performance of your transactional emails?
To measure a newsletter's performance and compare it to previous campaigns is clearly a beneficial practice. On the other...
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Towards a return to customized email solutions?
Ten or so years ago, many advertisers used in-house solutions (developed internally) to send...
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Email press review #6: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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What types of transactional emails should you develop first?
While attempting to create a list of all the types of notification and transactional emails that might exist…
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Email press review #5: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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Email press review #4: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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Transactional email: The opportunity to generate additional sales
By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an...
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15 tips for optimizing your transactional emails
Recently, I received an email in my inbox from ...noreply“ with the subject ...Email confirmation of receipt of your message.“ If...
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The dos and don’ts of setting up an SMTP server
While setting up an SMTP server, certain dos and don'ts have to be kept in mind – otherwise, the transfer of mail may not take place properly...
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What is an SMTP server?
SMTP stands for “Simple Mail Transfer Protocol." Let’s just hope that “simple” is still the case after reading the article!...
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Gmail images displayed by default: What's the impact for our customers?
A few days ago, some observers noted that Gmail was now caching all images contained within emails...
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