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Everything you need to start building connections that matter.

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Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program

As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...

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Email marketing trends to supercharge your email program in 2024

Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email...

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Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Hermes and Artemis bake a cake in a kitchen.

How to create the perfect newsletter design

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

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The path to email engagement 2024

Key takeaways from Sinch Mailjet’s The path to email engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...

Read more

God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

Read more

Hermes is writing next to a laptop

Lead capture landing pages: What are they and how to create them

If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...

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Hermes delivering letter in front of screens

Email authentication: What you need to know about DMARC, SPF, DKIM, and BIMI

Sometimes the world of emails can seem like a digital Wild West; with scam bandits, fraudsters, and phishers lurking behind every whiskey-stained saloon. However, armed with the right tools and knowledge, you can don the proverbial sheriff's badge and...

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Hermes is writing next to a laptop

Lead capture landing pages: What are they and how to create them

If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...

Read more

Greek gods connecting planets in space

Email and SMS: Navigating customer communications in an omnichannel universe

With an estimated 4.6 billion smartphone users worldwide and a marketing campaign open rate of 97%, it’s easy to see why SMS is proving a popular addition to email. Combining the power, reach, and engagement of both channels...

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Woman decorates for the holidays

How to promote Black Friday: What holiday shoppers really want

‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds, and TV screens are filling up with marketing messages as brands look to capitalize on the busiest time of the year for many retailers. So, are you giving those shoppers what they want and...

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Greek god and goddess outside a cafe

Relationship marketing: The path to stable revenue growth

You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty.

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Email best practices

The path to email engagement 2024

Key takeaways from Sinch Mailjet’s The path to email engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...

Read more

God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

Read more

Hermes holds giant magnet in front of the number 3. Artemis checks off clipboard.

3 email marketing strategies to massively reduce churn and boost customer retention

For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more...

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A Greek god carrying papers while a Greek goddess is sitting with a laptop

Email link tracking to get better insights and push your strategy further

As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable...

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