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The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

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Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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Hermes wearing a mask sits on a sofa and spies emails

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...

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How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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Reading Emails from a mobile device

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Hermes delivers a letter to Hera

Understanding the Gmail automated unsubscribe feature

Ah, email, the final communication frontier. From the early days of AOL to today’s large amount...

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Hermes is writing next to a laptop

How to plan an effective newsletter strategy

Newsletters are one of the most important parts of email marketing. Not only do they offer ample...

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Hermes gives a letter to a Goddess

Unsubscribe link: Why you need to include it in all your marketing emails

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy...

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Hermes delivers emails by moped and another Goddess on foot

Which SMTP port should I use with Mailjet?

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

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Hermes in a forest with a laptop.

Fall marketing campaign ideas to welcome the new season

Autumn is the perfect time of the year to fall back into the habit of email marketing after those long, hot, dog days of summer. However, fall isn't just an opportunity to ramp up your marketing activities in time for the peak holiday season. Fall is itself jam-packed with so...

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Hermes and Zeus have a chat next to a laptop

Boost your conversion rate with these 7 strategies

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers. One of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these...

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A picture of Athena on a mobile screen.

What is RCS messaging and should it be in your marketing mix?

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

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Hermes draws an arrow next to a lamp

SMS and email marketing: Comparing communication channels

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

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Email best practices

Hermes is writing next to a laptop

How to plan an effective newsletter strategy

Newsletters are one of the most important parts of email marketing. Not only do they offer ample...

Read more

Hermes delivers emails by moped and another Goddess on foot

Which SMTP port should I use with Mailjet?

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

Read more

God watching woman with computer wires

What is an SMTP Relay and why do we use it?

Emailing is hard. It might look easy at first–just write something smart, press Send and wait, right...

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