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Hermes on a rocket flying over a New Year’s celebration with fireworks

Email marketing trends for 2023

Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...

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Mother's day gift for Hera

Marketing calendar 2023: Dates you shouldn’t miss this year

We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Hermes shows some statistics to a Goddess

Marketing in a recession: Insights from “Email in an evolving economy”

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

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Hermes and Artemis bake a cake in a kitchen.

How to create the perfect newsletter design

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

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Hermes scared of his own reflection

87 email subject lines ideas and examples for your Halloween campaigns

Shock and horror – you're sending out a Halloween email campaign but can't think of any good subject lines... The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not - we’ve got you covered. Here, we’ll show you some...

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Hermes and a Goddess point to a spooky envelope in front of scary pumpkins

Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email marketing campaign that gives your...

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Hermes with a laptop watching a webinar

Email Academy: Mastering the basics of email marketing

In today's rapidly evolving digital landscape, where social media and search engines dominate marketing conversations, one medium continues to top them all: email marketing. However, despite this there are still marketers yet to set up a single email marketing...

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Hermes delivers a letter to Hera

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

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Greek god and goddess outside a cafe

Relationship marketing: The path to stable revenue growth

You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty.

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Hermes and Hera with boxes and sparkling stars

How omnichannel marketing can enhance your digital strategy

Let's do a quick activity. Try to remember all the times you've used the internet today. Every Google search, every email you've sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re guessing it's a lot. And most...

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A worried god and an enthusiastic goddess in front of a ChatGPT branded microchip

The AI data privacy conundrum: Is ChatGPT safe?

It’s big. It’s new. And it’s scary. No, not the latest TV series reboot. We’re talking about artificial intelligence (AI) and ChatGPT privacy, and how these new tools are upending industries and making people, businesses, and governments wonder about the safety...

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Illustration of Greek gods celebrating diversity

What is value washing, and why should you avoid it?

Maybe you’ve noticed this growing trend in marketing – a giant gas-guzzling car manufacturer that claims to be environmentally conscious or a major cigarette brand that educates on health and well-being topics. When a brand’s words are louder than its...

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Email best practices

Hermes scared of his own reflection

87 email subject lines ideas and examples for your Halloween campaigns

Shock and horror – you're sending out a Halloween email campaign but can't think of any good subject lines... The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not - we’ve got you covered. Here, we’ll show you some...

Read more

Hermes and a Goddess point to a spooky envelope in front of scary pumpkins

Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email marketing campaign that gives your...

Read more

Hermes and Hera take notes

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

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God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the ins and outs of emailing is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

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