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Accessibility Testing Tools: Top Options for Marketing Teams

Sep 15, 2021 - By Beatriz Redondo Tejedor News

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing […]


Spinning the Globe: Email Engagement Habits Around the Globe

Sep 3, 2021 - By Mary Dolan News

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how […]


Data Compliance Survey: How Seriously Are Businesses Taking Data Privacy Laws?

Jul 20, 2021 - By Mary Dolan News

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of privacy, they may not immediately think of data privacy… or how important it has become. Consumer data has quickly become a valuable resource for many companies, but most […]


Clean Up Your Email List With Mailgun EU Validations

Jun 14, 2021 - By Ceschino Brooks de Vita News

You know the power of Mailjet’s intuitive tools for creating beautiful emails — but how do you ensure that your intended recipients see your creations? It might seem simple enough. You write captivating copy and supplement it with eye-opening images, press send, and boom — your email goes to the inbox of everyone on your […]


Apple Mail Privacy Protection: Is Email Marketing Dying Again?

Jun 11, 2021 - By Beatriz Redondo Tejedor News

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users control and monitor apps’ use of […]


Welcoming Email on Acid to the Pathwire Family

Jun 9, 2021 - By Will Conway News

At Pathwire, we believe in the power of connection, and our aim has always been to empower users to take back control of the way they connect. We know email is complicated, and we’re laser-focused on finding ways to make it less so. Today, we take the next step in our journey by acquiring Email […]


How Can You Measure And Improve Customer Satisfaction?

Jun 2, 2021 - By Julie Paci News

How many times have you come across a comment online complaining about a product or company? As consumers, these reviews can be very helpful, but for marketers these comments are often our biggest nightmare. Customer satisfaction has not always been the top priority for companies, but the digital environment has changed the rules of the […]


Top B2C Email Campaigns and How to Optimize Them

May 19, 2021 - By Mary Dolan News

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to get […]


What’s Cool About COIL

May 5, 2021 - By Alexandre Zibrick News

In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the […]

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