Everything you need to start building connections that matter.
The email marketer’s checklist for a relaxing summer vacation
Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...
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Understanding the Gmail automated unsubscribe feature
Ah, email, the final communication frontier. From the early days of AOL to today’s large amount...
Unsubscribe link: Why you need to include it in all your marketing emails
We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy...
Fall marketing campaign ideas to welcome the new season
Autumn is the perfect time of the year to fall back into the habit of email marketing after those long, hot, dog days of summer. However, fall isn't just an opportunity to ramp up your marketing activities in time for the peak holiday season. Fall is itself jam-packed with so...
Boost your conversion rate with these 7 strategies
Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers. One of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these...
What is RCS messaging and should it be in your marketing mix?
Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...
SMS and email marketing: Comparing communication channels
What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...