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3 Expert Strategies To Increase Your Conversion Rate

Nov 18, 2020 - By Mary Dolan News

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers… and one of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these conversions? 🤔 During Email Camp 2020, we learned a lot about optimizing […]

Guest Blog post

7 Unique Ways Instagram and Email Marketing Work Together

Nov 12, 2020 - By Denise Langenegger Guest Blog post

When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. 🙌 With more than 1 billion users worldwide, […]


Thanksgiving Email: Make Your Clients Feel Appreciated

Nov 10, 2020 - By Talia Boettinger News

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread, as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing, when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry […]


9 Responsive Email Templates For Your Holiday Campaigns

Nov 4, 2020 - By Beatriz Redondo Tejedor News

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side when trying to design stunning holiday email templates. But, at the same time, it’s crazy stressful. So many things to […]


Create Even More Targeted Segmentation for Maximum Engagement

Nov 3, 2020 - By Fatima Zahra Hazzaz News

As an email marketer, you probably know your basics. There’s no need to remind you how segmentation is critical to boost your conversions. Should we? 🤓 It’s the tactic that will save you a lot of time, help you nail personalization, and make your audience feel like you just get them. Mailjet’s Segmentation feature offers […]


Deliverability Tips to Avoid the Spam Folder This Holiday Season

Oct 28, 2020 - By Julie Paci News

The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. As a result, at Mailjet we’re expecting to see very high volumes coming from our senders and the risk […]


Black Friday: Tips for the Perfect Email Marketing Campaign

Oct 22, 2020 - By Beatriz Redondo Tejedor News

Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations… and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools […]


The Art of Empathetic Email

Oct 14, 2020 - By Mary Dolan News

We’ve all seen them before—those marketing emails that try to be empathetic and genuine, but end up feeling fake and hollow. The only thing that’s worse are those emails that don’t even try to be empathetic, and just jump right into a blunt, heavy sales pitch. It’s like wanting to get an email from Mr. […]


The Ultimate Guide To Holiday Email Marketing

Oct 7, 2020 - By Beatriz Redondo Tejedor Guide

For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here […]

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