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Nov 25, 2021 - By Phil Adams • News
If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200% return on investment (ROI). To put things in perspective, search engine optimization (SEO) has an ROI of 317% and pay-per-click advertising (PPC) 200%. Is it surprising then that in the business-to-business (B2B) […]
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Nov 19, 2021 - By Martine Katz • News
Before hitting the “send” button, you usually check two things, many (many) times: You verify if you selected the right contact list and segments. You make sure your email looks good across devices. But devices are not the only thing to think about. The problem with email is that every inbox – Apple Mail, […]
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Nov 9, 2021 - By Julie Paci • News
If you’re an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates will be. And there are a lot of factors at play when deciding the best day […]
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Nov 4, 2021 - By Kasey Steinbrinck • News
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who works for a retail brand, it’s also the craziest, busiest time of the year. It may feel as if the entire organization is counting on you to get things right. Email strategy drives […]
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Nov 3, 2021 - By Beatriz Redondo Tejedor • News
The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the same time, it’s crazy stressful. So many things to think about […]
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Oct 27, 2021 - By Talia Boettinger • News
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry […]
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Oct 22, 2021 - By Beatriz Redondo Tejedor • News
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt into, essentially means that senders will no longer be able to accurately measure open rates, […]
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Oct 20, 2021 - By Kasey Steinbrinck • News
Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for many designers and developers. But […]
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Oct 15, 2021 - By Beatriz Redondo Tejedor • News
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to […]
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