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Conversational Customer Engagement and the Future of Email

May 18, 2022 - By Kasey Steinbrinck News

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people […]

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Email personalization and data privacy: What marketers need to know

May 12, 2022 - By Kasey Steinbrinck News

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing […]

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Green Marketing: What it is and What You Can Do

Apr 26, 2022 - By Kasey Steinbrinck News

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good day where we pick up a piece of trash, hug a tree, and kids color pictures of a smiling planet. The crisis our […]

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Improving Your Sender Reputation To Boost Email Deliverability

Mar 23, 2022 - By Thomas Hajdukowicz News

Deliverability. That’s what’s at the center of any successful email marketer’s focus. And that’s why you devote so much energy to keeping your contact list clean, not purchasing third-party data, and designing emails that are sure to land in your clients’ inboxes. But what do all these practices amount to? What’s it all for? The […]

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Successful Email Marketing: 5 Best-in-Class Insights

Mar 22, 2022 - By Kasey Steinbrinck News

It’s a safe bet that you want to be more than just average. And it should go without saying that you’d rather be an email marketing success than a failure. Unfortunately, most email marketers seem to be stuck somewhere in the middle. We’re here to give you some advice on how to get unstuck and […]

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Email Compliance Audit: GDPR, CAN-SPAM, and CCPA

Mar 18, 2022 - By Darine Fayed News

If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t the first regulation to attempt to clean up the world of email marketing, but it was the first that had real teeth and the promise that it […]

Guest Blog post

10 Tips To Convert Leads Into Customers With Email Marketing

Mar 17, 2022 - By Axel Lavergne Guest Blog post

Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you […]

Guest Blog post

How Do Triggered Emails Work? Examine These 6 Case Studies

Mar 14, 2022 - By Allie Decker Guest Blog post

A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or […]

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International Women’s Day: How Mailjet’s Female Leaders Break The Bias

Mar 8, 2022 - By Beatriz Redondo Tejedor News

Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are challenging expectations, misconceptions, and their own limitations at work and outside […]

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