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News
Jan 25, 2022 - By Phil Adams • News
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The same should go for your email strategy. Building an email team is never an easy undertaking, but get it right and it will let you tap into the full potential of your email […]
News
Jan 18, 2022 - By Kasey Steinbrinck • News
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the performance, deliverability, and design of each campaign? You’ll only know if you conduct an email marketing audit. Okay, so an email audit isn’t quite that magical. If this is a project you need to complete, and you’re […]
Guide
Jan 17, 2022 - By Kasey Steinbrinck • Guide
Inbox Insights 2022: Benchmarks, trends, and opportunities for the modern email marketer How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers would call their email strategy only somewhat successful. So, what does it […]
News
Jan 11, 2022 - By Beatriz Redondo Tejedor • News
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need […]
Guide
Jan 5, 2022 - By Phil Adams • Guide
Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology, […]
News
Jan 3, 2022 - By Beatriz Redondo Tejedor • News
There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too), […]
News
Dec 20, 2021 - By Beatriz Redondo Tejedor • News
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? And yet, here we […]
News
Dec 16, 2021 - By Phil Adams • News
Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families binge on after their Christmas dinners? We get it, Hollywood. Every movie needs a climax and a resolution. But this is 2021 – why are people still running around airports to confess their love […]
News
Dec 15, 2021 - By Laura Itner • News
We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Create a winning marketing strategy” is probably one of your goals for […]
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