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Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program

As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...

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Hermes on a rocket flying over a New Year’s celebration with fireworks

Email marketing trends to supercharge your email program in 2024

Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email...

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Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Hermes and Artemis bake a cake in a kitchen.

How to create the perfect newsletter design

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

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Reading Emails from a mobile device

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Email Academy: How and why you should set up a custom domain

Whether you are sending newsletters, promotional offers, or transactional emails, the domain from which these emails are sent plays a crucial role in determining their effectiveness. Many businesses, especially small and medium-sized businesses (SMBs)...

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Hermes delivers an email to a goddess next to a big number three over a green background.

DKIM setup: How to create, configure, and set up DKIM in 3 easy steps

You didn’t become an email marketer because you wanted to dive into complicated code all day. Ugh. And when you hear all these weird sounding acronyms like DKIM, SPF, and DMARC, your first instinct is probably to run for the hills. But then, you learn about the...

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Hermes with a speakerphone above 4th of July fireworks

Red, white, and blue! 4th of July email marketing ideas and examples

It’s that time of year again! The smell of BBQ pulled pork rising from the slow cookers, charred oven-baked baby back ribs, and the smoke from the flares, firecrackers, and fireworks that light the night sky. And, if you listen carefully, you can even hear the gentle...

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Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your emails, or looked at the performance of an email campaign on holiday? You're not...

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Hermes with a speakerphone above 4th of July fireworks

Red, white, and blue! 4th of July email marketing ideas and examples

It’s that time of year again! The smell of BBQ pulled pork rising from the slow cookers, charred oven-baked baby back ribs, and the smoke from the flares, firecrackers, and fireworks that light the night sky. And, if you listen carefully, you can even hear the gentle...

Read more

Greek gods with a pen creating the letter "A" and a rubber duck sitting at a computer with the word "Ai" on the screen.

Will artificial intelligence (AI) replace copywriters?

Do you remember the first time you heard about OpenAI’s ChatGPT? The shiny new tool that promised to write copy for you in seconds. While initially skeptical, we’re betting that when you first entered an AI prompt into the natural language processing tool you were...

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Phone image with dislike icons around it

Should brands use social media for customer communication?

Compared to many other options, social media communication is still fairly fresh. Facebook got started 20 years ago, which seems like a long time. But email first emerged back in 1971. As for the printing press and passenger pigeons? Well, it’s been a minute, that’s for...

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A picture of Athena on a mobile screen.

What is RCS messaging and should it be in your marketing mix?

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

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Email best practices

Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your emails, or looked at the performance of an email campaign on holiday? You're not...

Read more

Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool or dancing by the main stage at a music festival. For others, summertime means hanging with their kids at the park or just...

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Hermes and a Goddess look at a screen

66+ email subject lines that beg to be opened

We all know how important headlines are in advertising copy, right? Well, subject lines are like the headlines for your emails; the gateway to your campaign. This means the ability to consistently write effective subject lines will result in higher open rates and more...

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A Greek god preventing a Greek goddess from attaching a PDF to an email

Why shouldn’t you attach PDFs to an email?

Despite the numerous technological advancements over the past decade or so, email still remains the primary tool for professional communication (no, it’s not dead!) However, the way we use email can significantly impact its effectiveness, especially when it comes to...

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