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The Art of Empathetic Email

Oct 14, 2020 - By Mary Dolan News

We’ve all seen them before—those marketing emails that try to be empathetic and genuine, but end up feeling fake and hollow. The only thing that’s worse are those emails that don’t even try to be empathetic, and just jump right into a blunt, heavy sales pitch. It’s like wanting to get an email from Mr. […]


The Ultimate Guide To Holiday Email Marketing

Oct 7, 2020 - By Beatriz Redondo Tejedor Guide

For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here […]


Tips & Ideas For Your Halloween Emails

Sep 30, 2020 - By Beatriz Redondo Tejedor News

Getting ready for Halloween is fun but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way), takes preparation and creativity. To help […]


Customer Journey Mapping: Planning Campaigns For A Better Email Experience

Sep 18, 2020 - By Mary Dolan News

When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word “customer.” Or the word “journey.” Heck, you may have even heard the term “mapping” more than a few times. Taken individually, these words may feel a little tiresome. But together? They become a powerful phenomenon known as customer […]


Lead Generation: 3 Ways To Generate Leads In 2020

Sep 10, 2020 - By Beatriz Redondo Tejedor News

There are two kinds of people in the world. Those who go all out in their effort to get the job done, and those who coast along on the law of least effort. Those who chase after opportunities, and those who wait for opportunities to come to them. All our lives we’ve been told it’s […]


When’s The Best Time To Send Your Email Newsletter?

Aug 27, 2020 - By Julie Paci News

If you’re an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates will be. And there are a lot of factors at play when deciding the best day […]


The Basics of Growth Marketing

Aug 13, 2020 - By Nick Lafferty News

Sometimes, marketing terms can feel like a bad Hollywood screenwriter’s idea of meaningful buzzwords: Influencers! Synergy! Innovative ideation! Growth marketing—wait, that one is actually pretty important. So, what makes growth marketing different from its wordy cousins, and how can it help you? Well, let’s start from take one and go from there. 🎬 Table of […]


Understanding The Gmail Automated Unsubscribe Feature

Aug 5, 2020 - By Mary Dolan News

Ah, email, the final communication frontier. From the early days of AOL to today’s large amount of email-related services, email clients, and more, it has changed our lives. We all need it, right? But sometimes, the sight of that little red badge reminding you that you have 3172 unread messages can get a little daunting. […]


The NoReply Dilemma: Best Practices For Your Email Strategy

Jul 28, 2020 - By Mailjet Team News

Let me tell you a short, sad story. For months, I have tried to stop a brand from sending me these emails (we don’t do naming or shaming here). But every time I try to contact them, I get back an automated reply that says that my email failed to be delivered. Oh, the wonders […]

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