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How to Set Up DKIM in 3 Simple Steps

Apr 14, 2021 - By Beatriz Redondo Tejedor News

Sometimes, email marketing may seem like an endless puzzle of acronyms—APIs, CTAs, CTRs… so, by the time an opportunity to set up DKIM comes along, how are you supposed to know what it means? Have no fear—we’re here to help you understand. Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in […]

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The Best Mother’s Day Email Campaigns

Apr 7, 2021 - By Beatriz Redondo Tejedor News

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never change, and that includes the  increase in soft pinks and flower GIFs in your inbox. By the way, this year it’s May 9th, so it’s definitely not […]

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We stand with the AAPI community

Apr 2, 2021 - By Mailjet Team News

The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in all its forms. Pathwire condemns any acts of violence, prejudice, or discrimination toward any group, and supports all efforts to end hatred of any kind. To achieve this, we must fight discrimination, bias, […]

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Email Marketing Localization: How to Optimize Your Global Email Strategy?

Mar 31, 2021 - By Mary Dolan News

Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries (or anywhere outside the house, […]

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7 Referral Marketing Strategies to Boost Sales in 2021

Mar 23, 2021 - By Kevin Payne News

It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member. Think about it: When a customer refers you to someone in their network, it tells you that you’re offering products that work so well, customers are compelled to share your brand with people they care about. […]

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How The COVID-19 Pandemic Has Changed Emailing

Mar 15, 2021 - By Mary Dolan News

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of the pandemic on sending email […]

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International Women’s Day: How Pathwire’s Female Leaders Choose To Challenge

Mar 8, 2021 - By Beatriz Redondo Tejedor News

Today is so much more than the start of another week – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are choosing to challenge expectations, misconceptions, and their own […]

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The Top Email Clients and Apps of 2021

Mar 3, 2021 - By Mary Dolan News

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can possibly solve these problems? Luckily, if you’re struggling, we’re here to help. […]

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Email Marketing Best Practices to Improve Your Performance

Feb 24, 2021 - By Mary Dolan News

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These guidelines are going […]

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