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News

What is the Return-Path and why you need to customize it?

Aug 22, 2019 - By Gabriela Gavrailova News

Have you ever heard of a return-path? If you haven’t, maybe you are missing one thing that you can do to help your deliverability. The return-path is the one that will help you manage your bounces and clean your list. Let’s check it out in details. Table of Contents What is a return path Why […]

News

Using the Scrum Framework in your Email Marketing Teams

Aug 21, 2019 - By Miles DePaul News

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or […]

News

Email Marketing Best Practices to Improve Your Performance

Aug 13, 2019 - By Talia Boettinger News

No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices to help you focus your efforts to where it counts. […]

Guide

Understanding In-Housing: Bringing Marketing Functions Home

Aug 5, 2019 - By Julie Paci Guide

Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why brands are […]

News

Use Mailjet’s API with Postman

Aug 2, 2019 - By Gabriela Gavrailova News

Developers are always searching for new and better applications, libraries, integrations, and ways to work. This is why each developer has a wide range of tools at their disposal. It’s the same for you, isn’t it? Now you can send your emails better and easier with Mailjet and Postman – which we know will be […]

News

Email Marketing to Millennials and Gen Z – What’s the Difference?

Jul 31, 2019 - By Stewart Dunlop News

Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids still in elementary school up to college students and young adults starting careers. […]

News

3 Ways to Make Email Easier for WordPress Users

Jul 25, 2019 - By Gabriela Gavrailova News

WordPress is an online, open source tool written in PHP, designed for the creation of websites. It’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Combining the power of Mailjet with WordPress will make your life easier and your emails better. Once you have Mailjet’s plugin […]

News

Best Email Marketing Campaigns to Get Inspiration

Jul 17, 2019 - By Talia Boettinger News

So you’ve decided to get started on an email marketing campaign. Your computer is booted up, you’ve got your notebook opened beside you and you’re already to go… but where should you start? It’s a daunting task, but we have a couple great email examples for you to get you started. Table of Contents What […]

News

Dynamic Content for Marketing Campaigns to Level-up Your Email Personalization

Jul 17, 2019 - By Fatima Zahra Hazzaz News

How cool is it to receive an email that you feel is tailored just for you? It’s really important to help businesses stand out. In fact, 65% of email marketers deem dynamic content as the most effective personalisation tactic in their arsenal (One Spot). Also, companies who are personalising experiences are seeing, on average, a […]

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