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Hermes and a Goddess shopping in front of a sofa

How to win the crowded Black Friday email inbox

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

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Gods on a soccer field.

7 digital marketing tips for the World Cup

No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...

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Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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Gods on graph with candy sprinkles

How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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Hermes and a Goddess chill on some stats in front of stationery

Small business marketing: Can email help you survive a recession?

During a recession, the little guys often get hit the hardest. As the economy takes a turn for the worse, it impacts different regions, industries, and people in different ways. Small businesses, for example, may struggle to survive a recession more than large...

Read more

A god holding a mail in front of a cell phone

How transactional emails affect customer engagement levels

All businesses majorly focus on acquiring new customers. They aim to ensure that the customers remain loyal to them and don’t choose their competitors. However, these businesses tend to forget about the newly acquired customers until it's time to lure them...

Read more

Hermes and Hera in front of the showroom

What’s a sustainable alternative to paper receipts?

In a research study, Mailjet found that 15 of the U.K.’s top 30 high street clothing labels fail to offer any kind of e-receipt to customers when shopping within their physical stores. Brands spend at least £32M on printing 11.2B receipts in the U.K. Despite the boom in...

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Hermes and a Goddess shopping in a mall

8 marketing ideas and best practices for transactional email

Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...

Read more

Hermes and a Goddess chill on some stats in front of stationery

Small business marketing: Can email help you survive a recession?

During a recession, the little guys often get hit the hardest. As the economy takes a turn for the worse, it impacts different regions, industries, and people in different ways. Small businesses, for example, may struggle to survive a recession more than large...

Read more

Hermes shows some statistics to a Goddess

Marketing in a recession: Insights from “Email in an evolving economy”

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

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Mother's day gift for Hera

Marketing calendar 2023: Dates you shouldn’t miss this year

We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Hermes and two goddesses hang up some spheres in front of a painter

Big Data: What is it and how does it work?

More and more data is being created every day. We are storing more information for each person, and we are...

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Email best practices

A god holding a mail in front of a cell phone

How transactional emails affect customer engagement levels

All businesses majorly focus on acquiring new customers. They aim to ensure that the customers remain loyal to them and don’t choose their competitors. However, these businesses tend to forget about the newly acquired customers until it's time to lure them...

Read more

Hermes and Hera in front of the showroom

What’s a sustainable alternative to paper receipts?

In a research study, Mailjet found that 15 of the U.K.’s top 30 high street clothing labels fail to offer any kind of e-receipt to customers when shopping within their physical stores. Brands spend at least £32M on printing 11.2B receipts in the U.K. Despite the boom in...

Read more

Hermes and a Goddess shopping in a mall

8 marketing ideas and best practices for transactional email

Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...

Read more

Two gods decorate a Christmas tree in front of some more decorations

Kick off your holiday email strategy with these 5 ideas

Holidays are just around the corner, and we couldn’t be more excited. Over the upcoming winter months, we plan to discuss email strategies and the best practices to get to the top of the inbox as businesses vie for wallet share. Content, design, deliverability, analytics...

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