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Digital Marketing 101: How To Build Your Digital Marketing Strategy From Scratch

Oct 14, 2021 - By Phil Adams News

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming for a small business when you consider the scope of possibility for your marketing strategy.  But that’s no cue to pull back. If the last decade has proven anything, it’s that digital marketing […]

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Create Eye-Catching Halloween Email Subject Lines: Tips & Examples

Oct 7, 2021 - By Phil Adams News

Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone.  Fear not – we’ve got you covered.  Here, we’ll show you some shockingly good Halloween email subject lines from your industry […]

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Celebrating Hispanic Heritage Month

Oct 7, 2021 - By Thomas Knierien News

People make companies. That much is true for every business in the world and Pathwire is no different. Without our employees, there would be no path to find and…well…no wires. Our company is built on the foundation of passionate and dedicated people. Since 2010, we’ve worked hard to forge pillars that would allow us to […]

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Deliverability Tips to Avoid the Spam Folder This Holiday Season

Oct 4, 2021 - By Alexandre Zibrick News

The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases […]

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Sinch To Acquire Mailjet, Creating a Best-of-Breed Cloud Communications Platform

Sep 30, 2021 - By Will Conway News

At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers. When Wilfried and Julien founded Mailjet eleven years ago, their goal was to build an email platform that would allow developers to send […]

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How Can Marketers Prepare for Apple Mail Privacy Protection?

Sep 23, 2021 - By Mary Dolan and Divya Mulanjur News

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes […]

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Halloween Email Marketing Campaigns: Tips, Ideas & Inspiration

Sep 23, 2021 - By Beatriz Redondo Tejedor News

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help […]

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Accessibility Testing Tools: Top Options for Marketing Teams

Sep 15, 2021 - By Beatriz Redondo Tejedor News

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing […]

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Spinning the Globe: Email Engagement Habits Around the Globe

Sep 3, 2021 - By Mary Dolan News

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how […]

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