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News

How To Write The Perfect Email Subject Line

Sep 19, 2019 - By Beatriz Redondo Tejedor News

Learn how to write the perfect email subject line. As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bathrobe most move away from when they cross paths […]

News

The Email Infrastructure Handbook: Homebuilt vs Outsourced

Sep 12, 2019 - By Talia Boettinger News

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making […]

News

7 Newsletter Ideas to Help you Create Engaging Emails

Sep 5, 2019 - By Talia Boettinger News

If you pulled up your personal inbox in another tab right now, how many newsletters do you have in there? One? Four? Over ten? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re one of the first to know about […]

News

How to Target the Right People with Segmentation via Mailjet’s API

Aug 27, 2019 - By Gabriela Gavrailova News

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Of course, you do! Well, the best way to achieve that is to stop sending the same email to all of your subscribers. We know you know that every one of your subscribers is unique, so why […]

News

What Is the Return-Path and Why You Need to Customize It?

Aug 22, 2019 - By Gabriela Gavrailova News

Have you ever heard of a return-path? If you haven’t, maybe you are missing one thing that you can do to help your deliverability. The return-path is the one that will help you manage your bounces and clean your list. Let’s check it out in details. Table of Contents What is a return-path Why you […]

News

Using the Scrum Framework in your Email Marketing Teams

Aug 21, 2019 - By Miles DePaul News

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or […]

News

Email Marketing Best Practices to Improve Your Performance

Aug 13, 2019 - By Talia Boettinger News

No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices to help you focus your efforts to where it counts. […]

Guide

Understanding In-Housing: Bringing Marketing Functions Home

Aug 5, 2019 - By Julie Paci Guide

Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partnered with the DMA to look more closely at how and why brands are […]

News

Use Mailjet’s API with Postman

Aug 2, 2019 - By Gabriela Gavrailova News

Developers are always searching for new and better applications, libraries, integrations, and ways to work. This is why each developer has a wide range of tools at their disposal. It’s the same for you, isn’t it? Now you can send your emails better and easier with Mailjet and Postman – which we know will be […]

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