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Email marketing trends for 2023

Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...

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Marketing calendar 2023: Dates you shouldn’t miss this year

We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Hermes shows some statistics to a Goddess

Marketing in a recession: Insights from “Email in an evolving economy”

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

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Hermes and Artemis bake a cake in a kitchen.

How to create the perfect newsletter design

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

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Email Academy: Mastering the basics of email marketing

In today's rapidly evolving digital landscape, where social media and search engines dominate marketing conversations, one medium continues to top them all: email marketing. However, despite this there are still marketers yet to set up a single email marketing...

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Hermes delivers a letter to Hera

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

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Hermes delivers email to a Greek goddess

What do marketers need to know about email deliverability?

What does the term “email deliverability” mean to you? The truth is...there’s a lot more to it than simply getting messages delivered. If you think of email deliverability as the best practices you follow to avoid the spam folder and blocklists, you’re getting closer. But...

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Hermes and Hera take notes

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

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Greek god and goddess outside a cafe

Relationship marketing: The path to stable revenue growth

You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty.

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Hermes and Hera with boxes and sparkling stars

How omnichannel marketing can enhance your digital strategy

Let's do a quick activity. Try to remember all the times you've used the internet today. Every Google search, every email you've sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re guessing it's a lot. And most...

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A worried god and an enthusiastic goddess in front of a ChatGPT branded microchip

The AI data privacy conundrum: Is ChatGPT safe?

It’s big. It’s new. And it’s scary. No, not the latest TV series reboot. We’re talking about artificial intelligence (AI) and ChatGPT privacy, and how these new tools are upending industries and making people, businesses, and governments wonder about the safety...

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Illustration of Greek gods celebrating diversity

What is value washing, and why should you avoid it?

Maybe you’ve noticed this growing trend in marketing – a giant gas-guzzling car manufacturer that claims to be environmentally conscious or a major cigarette brand that educates on health and well-being topics. When a brand’s words are louder than its...

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Email best practices

Hermes and Hera take notes

How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

Read more

God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the ins and outs of emailing is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

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How to track email marketing with Google Analytics 4

Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...

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A Greek god and goddess standing in front of some paint buckets

Key parts of every email campaign

Like a high-powered rocket designed to propel your business toward profitability, an email marketing campaign comprises multiple moving parts. These essential components create an opportunity to connect with your subscribers and win positive engagement. However...

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