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The Top Email Clients and Apps of 2021

Mar 3, 2021 - By Mary Dolan News

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can possibly solve these problems? Luckily, if you’re struggling, we’re here to help. […]

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Email Marketing Best Practices to Improve Your Performance

Feb 24, 2021 - By Mary Dolan News

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These guidelines are going […]

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The Path To Email Engagement In 2021: Key Learnings

Feb 17, 2021 - By Mary Dolan News

You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things that worked best last year, only to send it and see that what was a hit in 2020 is just not cutting it in 2021. Ever been there? Consumers’ needs and habits are constantly evolving – this year, probably […]

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The Benefits of Psychographics in Your Marketing Strategy

Feb 9, 2021 - By Mary Dolan News

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have no fear because, when used correctly, psychographics can be simple pieces of information that help your marketing strategy (and they’re not scary […]

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Say Hello to Pathwire

Feb 2, 2021 - By Will Conway News

The day has finally come! Today, we’re excited to introduce you to Pathwire, our new parent brand, and unveil a slightly refreshed look and feel for Mailjet, which you’ll see evolving over the months to come. But Pathwire isn’t just a new name and a modernized design. Through the Pathwire umbrella, our customers will gain […]

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How To Craft An Awesome Content Marketing Strategy

Jan 25, 2021 - By Mary Dolan News

Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how to use. What are you supposed to do now that a new year is finally here? As tempting as it is to ignore that question and watch The Office reruns for days on end, […]

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Email Design: Trends and Best Practices

Jan 21, 2021 - By Mary Dolan News

Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best practices and keeping up-to-date with the latest trends. While some concepts require a slightly more advanced level of knowledge, most are at a level […]

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Tips to Create the Best Valentine’s Day Email Marketing Campaigns

Jan 13, 2021 - By Beatriz Redondo Tejedor News

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner and your email marketing campaigns better be ready! While you’re trying to decide if you really need […]

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Getting Your Super Bowl Email Strategy Right

Jan 6, 2021 - By Mary Dolan News

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports […]

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