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The NoReply Dilemma: Best Practices For Your Email Strategy

Jul 28, 2020 - By Mailjet Team News

Let me tell you a short, sad story. For months, I have tried to stop a brand from sending me these emails (we don’t do naming or shaming here). But every time I try to contact them, I get back an automated reply that says that my email failed to be delivered. Oh, the wonders […]

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7 Strategies To Improve Your Customer Experience With Email

Jul 23, 2020 - By Mary Dolan News

Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space. Synergy. Circling back. Improving customer experience. Okay, that one’s actually important. But what if you’re working on other projects (like TPS reports) and struggling to brainstorm? ⛈ Have no fear. In this article, we will share some strategies that will […]

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What Is An SMTP Relay And Why Do We Use It?

Jul 14, 2020 - By Beatriz Redondo Tejedor News

Emailing is hard. It might look easy at first–just write something smart, press ‘Send’ and wait, right? But mastering the ins-and-outs of emailing is actually not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms like SMTP, MTA or IMAP, and detailed metrics that need to […]

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Lead Nurturing: All You Need To Know About Closing Leads

Jul 10, 2020 - By Mary Dolan News

Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally requires more than three dramatic words and a very angry Alec Baldwin. How do you get to a place where you’re closing consistently? The answer is simple: lead nurturing. Table of Contents What […]

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Unsubscribe Link: Why You Need It In Your Marketing Emails

Jul 3, 2020 - By Beatriz Redondo Tejedor News

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list. In fact, you’re probably a bit tired of hearing all about it up by now. We get it. But what […]

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Sunset Policies In Your Email Program

Jun 25, 2020 - By Mary Dolan News

It’s that time of day—sunset. The sky is growing dark. An alarm sounds in the distance. You’ve been dreading this moment for days, weeks, months. You know what’s coming. It’s time for the purge… of your email mailing list. Okay, maybe using a sunset policy for your subscriber list isn’t quite as scary as your […]

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Understanding Inbound Marketing

Jun 11, 2020 - By Mary Dolan News

Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets” listed on a blog—intriguing. You decide to give it a watch. Without even realizing it, you’ve demonstrated the power of inbound marketing. As the spread of technology continues to […]

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Force for Change: It’s Time to Speak Out

Jun 9, 2020 - By Mailjet Team News

There are moments when it becomes necessary to speak out and come together as a force for change. As an email provider, we have a unique responsibility to be a vehicle for diverse opinions, not a vehicle for oppression. We will continue to do our part by identifying and blocking senders that incite hatred or […]

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How To Brand Transactional Emails

May 26, 2020 - By Michael Ngo News

If you’re anything like me, a dinosaur in internet years, you’ll remember the painful days of building email templates with tables, images, and css-inliners. If your template had a logo in it, you could consider your email branded. However for the modern customer journey, this just doesn’t cut it. And as more products rely on […]

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