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Tips to Create the Best Valentine’s Day Email Marketing Campaigns

Jan 13, 2021 - By Beatriz Redondo Tejedor News

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner and your email marketing campaigns better be ready! While you’re trying to decide if you really need […]


Getting Your Super Bowl Email Strategy Right

Jan 6, 2021 - By Mary Dolan News

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports […]

Guest Blog post

6 Strategies To Incorporate User-Generated Content in Your Email Campaigns

Dec 23, 2020 - By Ronita Mohan Guest Blog post

Imagine this: You’ve been daydreaming about getting a new cardigan since you first listened to Taylor Swift’s Folklore, and when you finally think you’ve found the one… it turns out it just doesn’t look as well on you as it did on that model on the store’s website. We’ve all been there, and it’s not nice. If only […]


Top Email Marketing Trends For 2021

Dec 16, 2020 - By Beatriz Redondo Tejedor News

Yes… It is that time of the year again. It’s time to look ahead and start planning for 2021 and we’ve got all the resources you need. Need some expert help to figure out your marketing strategy for 2021? We’ve got you! Looking for a Marketing Calendar with all the key dates for 2021? We’ve […]


Marketing Calendar 2021: Dates You Shouldn’t Miss This Year

Dec 10, 2020 - By Mary Dolan News

We finally got through 2020 – from now on, It-That-Must-Not-Be-Named – and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Crush Marketing in 2021” is probably […]


Top Marketing Trends From Industry Experts for 2021

Dec 3, 2020 - By Bea Redondo & Julie Paci News

Would you be shocked if we confessed that we’ve never been more excited to be leaving a year behind? We didn’t think so. There’s an endless list of things we all love arguing about – Did Jack fit on the door? Were Ross and Rachel really on a break? Where did Arya actually jump from? […]


Sender Score and Email Reputation: What Are They and How to Improve Them

Nov 27, 2020 - By Mary Dolan News

Everyone likes good scores, whether they be in sports, video games, or academics. But, did you know that your email campaigns also have a score you can focus on? 🤔 Sender Score and email reputation are two terms that are very important and relevant to email marketers and deliverability experts. However, for email novices, it […]


3 Expert Strategies To Increase Your Conversion Rate

Nov 18, 2020 - By Mary Dolan News

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers… and one of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these conversions? 🤔 During Email Camp 2020, we learned a lot about optimizing […]

Guest Blog post

7 Unique Ways Instagram and Email Marketing Work Together

Nov 12, 2020 - By Denise Langenegger Guest Blog post

When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. 🙌 With more than 1 billion users worldwide, […]

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