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Apple Mail Privacy Protection: Is Email Marketing Dying Again?

Jun 11, 2021 - By Beatriz Redondo Tejedor News

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users control and monitor apps’ use of […]


Welcoming Email on Acid to the Pathwire Family

Jun 9, 2021 - By Will Conway News

At Pathwire, we believe in the power of connection, and our aim has always been to empower users to take back control of the way they connect. We know email is complicated, and we’re laser-focused on finding ways to make it less so. Today, we take the next step in our journey by acquiring Email […]


How Can You Measure And Improve Customer Satisfaction?

Jun 2, 2021 - By Julie Paci News

How many times have you come across a comment online complaining about a product or company? As consumers, these reviews can be very helpful, but for marketers these comments are often our biggest nightmare. Customer satisfaction has not always been the top priority for companies, but the digital environment has changed the rules of the […]


Top B2C Email Campaigns and How to Optimize Them

May 19, 2021 - By Mary Dolan News

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to get […]


What’s Cool About COIL

May 5, 2021 - By Alexandre Zibrick News

In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the […]


Privacy Matters: Your Data Is Safe With Us

Apr 29, 2021 - By Darine Fayed News

Here we go again. The ever-changing world of data privacy is… well… ever-changing, and it’s sometimes hard to keep up with the laws and regulations that impact your business and the way you handle user data. Over the last few months, we’ve seen more and more questions about the invalidation of Privacy Shield and what […]


How to Set Up DKIM in 3 Simple Steps

Apr 14, 2021 - By Beatriz Redondo Tejedor News

Sometimes, email marketing may seem like an endless puzzle of acronyms—APIs, CTAs, CTRs… so, by the time an opportunity to set up DKIM comes along, how are you supposed to know what it means? Have no fear—we’re here to help you understand. Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in […]


The Best Mother’s Day Email Campaigns

Apr 7, 2021 - By Beatriz Redondo Tejedor News

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never change, and that includes the  increase in soft pinks and flower GIFs in your inbox. By the way, this year it’s May 9th, so it’s definitely not […]


We stand with the AAPI community

Apr 2, 2021 - By Mailjet Team News

The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in all its forms. Pathwire condemns any acts of violence, prejudice, or discrimination toward any group, and supports all efforts to end hatred of any kind. To achieve this, we must fight discrimination, bias, […]

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