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The email marketer’s checklist for a relaxing summer vacation
Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...
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Top email marketing trends for 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...
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Spam traps: What are they and how to avoid them
When it comes to online mail, spam traps can be the bane of many companies’ existence...
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How to calculate email marketing ROI
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...
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10 common email marketing mistakes to avoid in your campaign
Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...
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SMS and email marketing: Comparing communication channels
What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...
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How to improve the design of your responsive emails
Did you think responsive email design meant sending emails that guaranteed you’d never be ghosted again? It’s okay if you did. But seriously – responsive emails are specifically-coded emails to look tailor-made to whatever device they’re being read on. When emails...
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8 ways to avoid ISP Blocklist
The Internet Service Provider (ISP) blocklist is probably your worst nightmare. Ending up on the blocklist is like having your domain name and IP address kicked out of the club, dropped from the mail server, and locked behind a firewall. (Plus, they threw away the key.)...
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SMS and email marketing: Comparing communication channels
What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...
Read more

Storytelling in marketing: Make your customer the hero [Infographic]
Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...
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Why green marketing strategies are good for business [Infographic]
There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...
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Multivariate testing: What is it and how to use it
So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...
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10 common email marketing mistakes to avoid in your campaign
Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...
Read more

How to improve the design of your responsive emails
Did you think responsive email design meant sending emails that guaranteed you’d never be ghosted again? It’s okay if you did. But seriously – responsive emails are specifically-coded emails to look tailor-made to whatever device they’re being read on. When emails...
Read more

How to add and send animated GIFs in emails
We all love a good animated GIF. Nearly 40 years have passed since the world saw its first GIF (a rotating globe created in 1987), and they still intrigue and entertain us. These days...
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Getting close to your audience using empathetic emails
We all know the best digital marketing strategies build long-term customer loyalty. After all, what business owner in their right mind wouldn’t want to grow and retain their client...
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