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How Can Marketers Prepare for Apple Mail Privacy Protection?

Sep 23, 2021 - By Mary Dolan and Divya Mulanjur News

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes […]

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Halloween Email Marketing Campaigns: Tips, Ideas & Inspiration

Sep 23, 2021 - By Beatriz Redondo Tejedor News

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help […]

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Accessibility Testing Tools: Top Options for Marketing Teams

Sep 15, 2021 - By Beatriz Redondo Tejedor News

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing […]

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Spinning the Globe: Email Engagement Habits Around the Globe

Sep 3, 2021 - By Mary Dolan News

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how […]

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NoReply Email Address: Best Practices For Your Email Strategy

Jul 28, 2021 - By Mailjet Team News

In this post, our friend Chris Arrendale, CEO and founder of Inbox Pros, explains what a no-reply address is and why sending your marketing emails using a reply-to address is always the best idea. Let me tell you a short, sad story. For months, I have tried to stop a brand from sending me these […]

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Data Compliance Survey: How Seriously Are Businesses Taking Data Privacy Laws?

Jul 20, 2021 - By Mary Dolan News

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of privacy, they may not immediately think of data privacy… or how important it has become. Consumer data has quickly become a valuable resource for many companies, but most […]

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Clean Up Your Email List With Mailgun EU Validations

Jun 14, 2021 - By Ceschino Brooks de Vita News

You know the power of Mailjet’s intuitive tools for creating beautiful emails — but how do you ensure that your intended recipients see your creations? It might seem simple enough. You write captivating copy and supplement it with eye-opening images, press send, and boom — your email goes to the inbox of everyone on your […]

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Apple Mail Privacy Protection: Is Email Marketing Dying Again?

Jun 11, 2021 - By Beatriz Redondo Tejedor News

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users control and monitor apps’ use of […]

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Welcoming Email on Acid to the Pathwire Family

Jun 9, 2021 - By Will Conway News

At Pathwire, we believe in the power of connection, and our aim has always been to empower users to take back control of the way they connect. We know email is complicated, and we’re laser-focused on finding ways to make it less so. Today, we take the next step in our journey by acquiring Email […]

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