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News
May 18, 2022 - By Kasey Steinbrinck • News
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people […]
News
May 12, 2022 - By Kasey Steinbrinck • News
More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing […]
News
Apr 26, 2022 - By Kasey Steinbrinck • News
Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good day where we pick up a piece of trash, hug a tree, and kids color pictures of a smiling planet. The crisis our […]
News
Mar 23, 2022 - By Thomas Hajdukowicz • News
Deliverability. That’s what’s at the center of any successful email marketer’s focus. And that’s why you devote so much energy to keeping your contact list clean, not purchasing third-party data, and designing emails that are sure to land in your clients’ inboxes. But what do all these practices amount to? What’s it all for? The […]
News
Mar 22, 2022 - By Kasey Steinbrinck • News
It’s a safe bet that you want to be more than just average. And it should go without saying that you’d rather be an email marketing success than a failure. Unfortunately, most email marketers seem to be stuck somewhere in the middle. We’re here to give you some advice on how to get unstuck and […]
News
Mar 18, 2022 - By Darine Fayed • News
If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t the first regulation to attempt to clean up the world of email marketing, but it was the first that had real teeth and the promise that it […]
Guest Blog post
Mar 17, 2022 - By Axel Lavergne • Guest Blog post
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you […]
Guest Blog post
Mar 14, 2022 - By Allie Decker • Guest Blog post
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or […]
News
Mar 8, 2022 - By Beatriz Redondo Tejedor • News
Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are challenging expectations, misconceptions, and their own limitations at work and outside […]
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