Email Marketing Blog

The Official Mailjet Blog

Everything Email. Every Week.

Visit Mailjet Website

blog posts

Layout:

Send me the Mailjet newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

News

Spam Traps: What Are They and How to Avoid Them

Apr 3, 2020 - By Mary Dolan News

When it comes to online mail, spam traps can be the bane of many companies’ existence. Spam traps and your spam folder certainly aren’t all bad. They can help filter out the phishing scams, junk deals, and fake Nigerian princes to ensure that you’re getting the mail–and by extension, the information–you truly need. Unfortunately, the […]

News

COVID-19: Emailing Best Practices in Times of Crisis

Mar 25, 2020 - By Simon Bressier News

Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have had to cancel many large-scale events. In other sectors, companies have needed to adapt and plan to […]

News

Optimizing the Performance of Transactional Emails

Mar 20, 2020 - By Julie Paci News

Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email! 🤩 Because of it, you can rest assured that your new phone, laptop, or Bob Ross painting kit will arrive safe, sound, and soon. These feelings […]

News

Mailjet’s COVID-19 Plan of Action

Mar 17, 2020 - By Beatriz Redondo Tejedor News

Here at Mailjet we’re continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued support of you, our customers. As we embark on a time of unique uncertainty, […]

News

[Guide] Email Marketing for E-commerce

Mar 6, 2020 - By Beatriz Redondo Tejedor News

E-commerce is growing at an astronomical rate. In 2017, global e-commerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. That’s why, if you haven’t done it yet, it’s time to review your e-commerce email marketing strategy. Alongside this growth, all signs point towards emailing as the […]

Guide

Emailing for the Banking Industry: Data Privacy and...

Feb 26, 2020 - By Beatriz Redondo Tejedor Guide

Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where banks, insurance companies, neobanks and fintech companies send millions of emails every day to communicate with current and future customers. However, the growth of email in this sector means there are new challenges to […]

Guide

[Guide] Landing in the Inbox: Email Marketing...

Feb 20, 2020 - By Beatriz Redondo Tejedor Guide

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never […]

Guide

Email Marketing For The Travel And Tourism Industry

Feb 13, 2020 - By Beatriz Redondo Tejedor Guide

Ask anyone about their interests, and most people will probably mention travelling. There are so many people posting about their #wanderlust that it should be easy to beat your sales goals every month, right? And yet, with such a competitive market, it’s increasingly hard to turn all those eager travellers into customers. Lucky for you, […]

News

7 Little Tweaks That’ll Improve Your Email...

Jan 29, 2020 - By Kevin Payne News

So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love you. But 24 hours after sending the email… nothing happens. Your conversions are at all-time […]

Send me the Mailjet newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Dig in Deeper

Dig in Deeper

Access free guides, videos, case studies, and research reports on everything you need to know about email.

Learn More