Mailjet blog
Email best practices
Everything you need to start building connections that matter.
Personalization techniques that win hearts and minds (and wallet!)
Imagine receiving an email titled “The Gift You’ve Been Secretly Hoping For”. You click through to find a personalized link to...
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Segmenting your naughty list: If Santa Claus were an email marketer
The key to a successful email campaign is your contact list. But don’t just settle for one...
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Are your emails more annoying than social media?
Open your inbox, hop on Twitter or Facebook – there’s no shortage of promoted...
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Setting goals that will drive your email campaign through the roof
The holiday season is just around the corner and that means it’s time to gear up and get your email marketing campaigns ready for the...
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Hacking your contact list for the holiday season
Hopefully our last post has gotten you into the holiday mood and you’re looking for ways to get...
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5 deadly email platform migration mistakes to avoid
All too often we see companies switching Email Service Providers as they grow, only to be met with unintended side...
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Power-up your transactional emails with these 3 tips
Transactional emails are an often overlooked marketing channel that can drive traffic, boost...
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How real life ecommerce marketers win this holiday season
We spoke with ecommerce marketers on some tips and tricks they swear by for the holiday season to break through the noise and keep customers engaged...
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Why you should be A/B testing your emails
Do you A/B test your email campaigns? If you don’t you’re missing out on a lot of valuable data...
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3 ways the Apple Watch will change email marketing
With the unveiling of the Apple Watch last week, the upcoming smartwatch from, you guessed it, Apple, CEO Tim Cook showed off a product that is crammed...
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Create winning email campaigns by learning from your past mistakes
Penicillin. The Slinky. Post-its. All brilliant inventions created by mistake...
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The secret behind email’s eternal youth
Email is dead. We’ve heard this quite a few times in the past decade. More and more it seems. In recent years, as new forms of digital communication...
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Why email marketers need to be tech-savvy
What’s one of the of the biggest setbacks for email marketers? Technology. Looking to...
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Newsletters don’t have to suck: Give real value to see real return
By Alex Manthei, Community Manager at Mention, Poetry enthusiast and email infused person...
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Ignoring email growth hacks? Big mistake
There’s a bagel place down the street from our office that we love going to. Now, in New York...
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3 facts about email designers and what they do for us
I think we do not give enough credit to people who conceptualise, design and ship legitimate...
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5 simple ideas to improve your email design
We first met with 99designs(https://www.99designs.fr/) at TNW Europe in Amsterdam (https://speakerdeck.com/elie/10-...
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What are the prerequisites for concrete transactional emailing?
No, your transactional strategy should not be as rigid as reinforced concrete. Quite the contrary, in fact. However, it is essential...
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Thresholds: A wealth of ideas to create new transactional campaigns
Transactions emails are generally limited to welcome emails, confirmations, and reactivations. But to restrict oneself to only...
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Why should you invest in your transactional email?
Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one...
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How to measure the performance of your transactional emails?
To measure a newsletter's performance and compare it to previous campaigns is clearly a beneficial practice. On the other...
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Towards a return to customized email solutions?
Ten or so years ago, many advertisers used in-house solutions (developed internally) to send...
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Email press review #6: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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What types of transactional emails should you develop first?
While attempting to create a list of all the types of notification and transactional emails that might exist…
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