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Email best practices
Everything you need to start building connections that matter.

Thresholds: A wealth of ideas to create new transactional campaigns
Transactions emails are generally limited to welcome emails, confirmations, and reactivations. But to restrict oneself to only...
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Why should you invest in your transactional email?
Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one...
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How to measure the performance of your transactional emails?
To measure a newsletter's performance and compare it to previous campaigns is clearly a beneficial practice. On the other...
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Towards a return to customized email solutions?
Ten or so years ago, many advertisers used in-house solutions (developed internally) to send...
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Email press review #6: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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What types of transactional emails should you develop first?
While attempting to create a list of all the types of notification and transactional emails that might exist…
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Email press review #5: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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Email press review #4: 4 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially...
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Transactional email: The opportunity to generate additional sales
By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an...
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15 tips for optimizing your transactional emails
Recently, I received an email in my inbox from ...noreply“ with the subject ...Email confirmation of receipt of your message.“ If...
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The dos and don’ts of setting up an SMTP server
While setting up an SMTP server, certain dos and don'ts have to be kept in mind – otherwise, the transfer of mail may not take place properly...
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What is an SMTP server?
SMTP stands for “Simple Mail Transfer Protocol." Let’s just hope that “simple” is still the case after reading the article!...
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Gmail images displayed by default: What's the impact for our customers?
A few days ago, some observers noted that Gmail was now caching all images contained within emails...
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How to choose an SMTP server
With email being older than the World Wide Web itself, it comes to no surprise that there is a plethora of SMTP server implementations out there...
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Email press review #2
Stay up to date about email with our press review. Here are the posts we’ve picked up...
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Email press review #1
Sharing is caring! We are launching our press review to share the “email links” that we really love. Keep an eye on our email press review to stay up to date with the email news...
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Flight School Friday: Do you know your APIs?
A few weeks back, we published our first quiz, “What’s Your Email Marketing IQ?”. Our readers...
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Creating a successful email newsletter campaign in 5 steps
Perhaps you’ve been thinking about starting your first email newsletter campaign but don’t...
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Flight School Friday: Email marketing KPIs you should be measuring
Ask us what of the biggest trend in email marketing is, and we probably won’t name a piece of...
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Flight School Friday: CASL 101
If you’re using email to communicate with your customers, you might have already heard about...
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A win-win situation
This past week, we came across a great triggered email from Squarespace; sent to users a day...
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4 tips on optimizing your newsletters for mobile
In an increasingly mobile world, people are relying more and more on this third screen to...
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5 psychological principles for engaging emails that get opened
Welcome to another edition of Flight School Friday! And today’s topic is email engagement...
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What's your email IQ?
Send email campaigns on a regular basis? Do you casually use terms like CAN-SPAM, SPF and...
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