Email best practices

Transactions emails are generally limited to welcome emails, confirmations, and reactivations. But to restrict oneself to only...

Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one...

To measure a newsletter's performance and compare it to previous campaigns is clearly a beneficial practice. On the other...

Ten or so years ago, many advertisers used in-house solutions (developed internally) to send...

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

While attempting to create a list of all the types of notification and transactional emails that might exist…

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

Stay up to date about email with our press review. Here are the posts we’ve picked especially...

By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an...

Recently, I received an email in my inbox from ...noreply“ with the subject ...Email confirmation of receipt of your message.“ If...

While setting up an SMTP server, certain dos and don'ts have to be kept in mind – otherwise, the transfer of mail may not take place properly...

SMTP stands for “Simple Mail Transfer Protocol." Let’s just hope that “simple” is still the case after reading the article!...