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Email best practices

Everything you need to start building connections that matter.

Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool and dancing by the main stage...

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How marketing emails can improve any industry

Anything a company does to promote its products or services can be considered marketing. It might include advertising, selling, or – you guessed it – email. Although social...

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4 email hacks to launch a successful Kickstarter campaign

The grand total of $55K funded one entrepreneur’s Potato Salad Kickstarter – a monumental 31,576% above his goal. Exploding Kittens, a card game for people who...

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Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

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Gods putting together molecule pieces

The importance of lifecycle email marketing campaigns

Just imagine what it would be like if they made a version of Disney’s “The Lion King” for digital marketers. Instead of “The Circle of Life,” there would be a hit song called “The...

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How to deliver the best customer onboarding email

Believe it or not, most businesses execute their customer onboarding emails all wrong. That’s because they often send useless, nagging messages, which can be worse for your...

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The 7 best templates for a successful transactional email strategy

In transactional and marketing emails, information hierarchy is crucial. The information it contains is paramount to your audience, whether your email is an alert, notification, or...

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Email marketing strategies for small businesses

There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now...

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Reducing email’s carbon footprint

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...

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Hermes and Zeus on father's day.

Father’s Day email marketing ideas to cut through the crowded inbox

Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...

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Email personalization and data privacy: What marketers need to know

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms...

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Successful email marketing: 5 best-in-class insights

It’s a safe bet that you want to be more than just average. And it should go without saying that...

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Email compliance audit: GDPR, CAN-SPAM, and CCPA

If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t...

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Hermes sending an email from his sofa

10 tips to convert leads into customers with email marketing

Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty...

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How do triggered emails work? Examine these 6 case studies

A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and...

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Grow your email list with website pop-ups

You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment...

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4 steps to complete your email marketing audit

Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...

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The power of personalized emails: A guide for marketers

Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...

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How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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Gods putting together puzzles

The ultimate guide to building your email marketing team

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...

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Email marketing audits: Everything you need to know

What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the...

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Three Gods for a Valentine's Day

Tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are...

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Gods playing American Football

Getting your Super Bowl email marketing strategy right

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here…

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Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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