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Email best practices

Everything you need to start building connections that matter.

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8 marketing ideas and best practices for transactional email

Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...

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Kick off your holiday email strategy with these 5 ideas

Holidays are just around the corner, and we couldn’t be more excited. Over the upcoming winter months, we plan to discuss email strategies and the best practices to get to the top of the inbox as businesses vie for wallet share. Content, design, deliverability, analytics...

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Quickly create stunning email templates with these 7 essential design tools

The old saying is true – a picture speaks a thousand words. 83% of the information we learn as humans is visual and 54% of internet users share self-generated visual content. With visuals being a driver of consumer interest and motivation, design is one thing you’ll...

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Email subject lines that tap into the impact of emojis

If you receive our newsletters or have been reading our content for a while, you’re probably aware of Mailjet’s obsession with emojis. Seriously, we love them! Fun fact: Did you know people around the globe celebrate World Emoji Day on July 17? That’s because the date...

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Hermes and Artemis bake a cake in a kitchen.

How to create the perfect newsletter design

It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...

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How to test responsive email design

As an email marketer, you want to reach a broad audience who are interested in what you have to say. This entails compiling an email list of interested subscribers, personalizing the content you send, and analyzing data to find out what works best. But what if you follow...

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Which SMTP port should I use with Mailjet?

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

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Email marketing psychology: 8 hacks for effective campaigns

We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...

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ePrivacy: Everything you need to know about the EU Cookie Law

What do you know about the EU Cookie Law? You’ve no doubt taken efforts to comply with GDPR, but you should also be prepared for the new ePrivacy directive that’s about to take effect. How can you do that? In this article, we have summarized everything you need to...

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Hera painting, Hermes helping

ALT text in email – why is it such an essential feature?

Research shows that visual posts garner 650% higher user engagement than text-only posts. In fact, 67% of consumers prefer detailed, clear images instead of customer reviews or product descriptions. Based on these statistics, it’s safe to say that focusing on...

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Two Goddesses having a coffee in the kitchen

How email is significant in modern workplace collaboration

Workplace collaboration is an excellent practice that helps your brand achieve its true potential. By considering input from multiple people, projects become more refined, take less time, and promote inclusivity. Collaboration had a different meaning back in the day...

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Millennials and Gen Z: Differences in email marketing

Millennials are growing up! The generation born between 1981 and 1996 is now 26–41. They're starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school...

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Thanksgiving Email: Five tips to make your customers feel appreciated

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...

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Optimizing your global strategy with email localization

If you love to travel, you definitely know how it feels when you experience different cultures, traditions, and customs of distinct countries. Of course, sometimes, hopping on a plane and heading to some far-off exotic destination is easier said than done. The COVID-19...

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How to win the crowded Black Friday email inbox

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

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A God and a Goddess decorate a Christmas tree

17 responsive email templates for your holiday campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...

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3 email marketing ideas for companies that love sports

You’re here because you know the power of email marketing and want to maximize your return on investment (ROI) in the sports marketing field. So strap in, and we’ll tell you how to use digital marketing to reach your business goals. Creating engaging email content is...

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Create eye-catching Halloween email subject lines: Tips & examples

Shock and horror – you're sending out a Halloween-themed email campaign but can't think of any good subject lines... The scariest...

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Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber...

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Hermes is writing next to a laptop

How to plan an effective newsletter strategy

Newsletters are one of the most important parts of email marketing. Not only do they offer ample...

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What is an SMTP Relay and why do we use it?

Emailing is hard. It might look easy at first–just write something smart, press Send and wait, right...

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The 4 best ways to use emojis to optimize email subject lines

We don’t need to tell you how common it is to use emojis for digital communication. But how did emojis become symbols of human emotions? Today, emojis are so popular that we even have an emoji keyboard and an emojipedia explaining each one’s origin. They’ve...

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