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Email best practices

Everything you need to start building connections that matter.

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Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...

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Top B2C email marketing campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to...

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How to get consumers to open more of your emails in 2024

Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...

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8 email marketing statistics that can supercharge your business

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...

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How to track email marketing with Google Analytics 4

Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...

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What’s the best time to send your email newsletter?

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...

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The path to email engagement 2024

Key takeaways from Sinch Mailjet’s The path to email engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...

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What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

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3 email marketing strategies to massively reduce churn and boost customer retention

For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more...

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Email link tracking to get better insights and push your strategy further

As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable...

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Three Gods for a Valentine's Day

7 tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns...

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Getting your Super Bowl email marketing strategy right

There are 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the...

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Radically human: Unleashing the power of human email marketing in an AI-centric galaxy

With the advent of AI email marketing firmly upon us, there’s currently a lot of uncertainty around the industry. In fact, the mere mention of the term “AI” has email senders nervously peering over their shoulders. Are we really at risk of being replaced by AI? Slick CEO and...

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The definitive guide to A/B tests in your email marketing

We spend a lot of time here discussing how you can optimize your email campaigns for your audience. We talk about deliverability, design, marketing best practices... But there is one other important aspect of not only email marketing, but really any kind of marketing...

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Email marketing trends to supercharge your email program in 2024

Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email...

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A Greek god in a bubble

The benefits and tools of AI email marketing you should know about

Since the beginning of time, new inventions have changed the way people work. Mechanical tools simplified back-breaking agricultural tasks, the assembly line revolutionized and streamlined manufacturing, and the personal computer transformed...

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Black Friday & Cyber Monday 2023: Unleashing the power of email

The holiday season is like a grand stage for email senders, and nothing steals the spotlight quite like the Black Friday and Cyber Monday weekend. Shopping is on the rise in 2023 and overall spend is expected to surpass pre-pandemic levels during Q4. And while many...

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125 Christmas email subject lines and ideas for your next festive-filled campaign

Inbox competition is fierce all year round, but the holiday shopping season is arguably the most competitive as more and more companies vie for customers’ attention. The good news? Although people are incredibly busy this time of year – Christmas shopping, going...

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Greek gods with a Christmas tree

7 Christmas newsletter ideas and templates for your festive campaign

Christmas is just around the corner, which means email senders will have to pull on the festive socks (or stockings?) and start thinking about the Christmas newsletter. If this is your first stab at a Christmas email newsletter, it might seem a little overwhelming. You’re...

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25 responsive email templates for your holiday campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...

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Black Friday email marketing: The complete guide

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

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Hermes is running behind a turkey

Thanksgiving Email: Five tips to make your customers feel appreciated

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...

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87 email subject line ideas and examples for your Halloween campaigns

Shock and horror – you're sending out a Halloween email campaign but can't think of any good subject lines... The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not - we’ve got you covered. Here, we’ll show you some...

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Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email marketing campaign that gives your...

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