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Marketing

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Marketing in a recession: Insights from “Email in an evolving economy”

If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...

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Marketing calendar 2023: Dates you shouldn’t miss this year

We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

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Big Data: What is it and how does it work?

More and more data is being created every day. We are storing more information for each person, and we are...

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Gods on a soccer field.

7 digital marketing tips for the World Cup

No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...

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Fall marketing campaign ideas to welcome the new season

Autumn is the perfect time of the year to fall back into the habit of email marketing after those long, hot, dog days of summer. However, fall isn't just an opportunity to ramp up your marketing activities in time for the peak holiday season. Fall is itself jam-packed with so...

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Boost your conversion rate with these 7 strategies

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers. One of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these...

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What is RCS messaging and should it be in your marketing mix?

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

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SMS and email marketing: Comparing communication channels

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

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Storytelling in marketing: Make your customer the hero [Infographic]

Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...

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Why green marketing strategies are good for business [Infographic]

There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...

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Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

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Conversational customer engagement and the future of email

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

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Green marketing: What it is and what you can do

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

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What is CRM? A comprehensive guide to CRM marketing

Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...

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Digital marketing 101: How to build your digital marketing strategy from scratch

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming...

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How can you measure and improve customer satisfaction?

How many times have you come across a comment online complaining about a product or company? As consumers, these reviews can be...

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7 referral marketing strategies to boost sales in 2021

It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member...

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The benefits of psychographics in your marketing strategy

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...

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How to craft an awesome content marketing strategy

Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...

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Top marketing trends from industry experts for 2021

Would you be shocked if we confessed that we’ve never been more excited to be leaving a year...

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7 unique ways Instagram and email marketing work together

When it comes to marketing, email is perceived as an old-school marketing tactic while...

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Customer journey mapping: Planning campaigns for a better email experience

When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...

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Lead generation: 3 ways to generate leads in 2020

There are two kinds of people in the world. Those who go all out in their effort to get the job done, and...

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The basics of growth marketing

Sometimes, marketing terms can feel like a bad Hollywood screenwriter’s idea of meaningful...

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