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Marketing

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Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

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Conversational customer engagement and the future of email

We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...

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Green marketing: What it is and what you can do

Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good...

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What is CRM? A comprehensive guide to CRM marketing

Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...

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Marketing calendar 2022: Dates you shouldn’t miss this year

We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start...

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Digital marketing 101: How to build your digital marketing strategy from scratch

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming...

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How can you measure and improve customer satisfaction?

How many times have you come across a comment online complaining about a product or company? As consumers, these reviews can be...

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7 referral marketing strategies to boost sales in 2021

It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member...

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The benefits of psychographics in your marketing strategy

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts... or...

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How to craft an awesome content marketing strategy

Now that we’ve made it out of 2020, it may feel like you have renewed energy that you don’t know how...

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Top marketing trends from industry experts for 2021

Would you be shocked if we confessed that we’ve never been more excited to be leaving a year...

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3 expert strategies to increase your conversion rate

Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science...

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7 unique ways Instagram and email marketing work together

When it comes to marketing, email is perceived as an old-school marketing tactic while...

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Customer journey mapping: Planning campaigns for a better email experience

When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word...

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Lead generation: 3 ways to generate leads in 2020

There are two kinds of people in the world. Those who go all out in their effort to get the job done, and...

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The basics of growth marketing

Sometimes, marketing terms can feel like a bad Hollywood screenwriter’s idea of meaningful...

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Lead nurturing: All you need to know about closing leads

Many of us know the Glengarry Glen Ross line about sales: “The ABCs of leads—always be closing.” Unfortunately, closing a lead generally...

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Understanding inbound marketing

Imagine that you’re trying to pick a movie to watch. You look up “best fantasy films” online and see a movie about a “chamber of secrets”...

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Creating a strong video marketing strategy

Video marketing is one of the most powerful ways to connect to customers online. Especially...

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Big Data: What is it and how does it work?

More and more data is being created every day. We are storing more information for each person, and we are...

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Omnichannel marketing: How to enhance your strategy with email marketing

Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every...

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2018’s best podcast episodes for email marketers

In an age of tweets, memes and fast fact overload, there’s something refreshing about...

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Top 5 online collaboration tools for teams

One of the exciting parts about Mailjet is the fact that everyday we get to work with colleagues all around the world, from Ho Chi Minh, to...

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The state of collaboration in the workplace

Marketing teams have undergone significant changes in recent years. 82% of marketers have...

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