Flight School Friday: Do you know your APIs?

How to grow your email list: 20 simple ideas

Have you ever experienced the bitter sensation of spending hours preparing an email campaign, only to see some of your readers unsubscribe? A disappointment like this can only be compared with doing the best exam of your life at school only for the teacher to...

Captivating customer attention with email personalization

You know how it is – we're all constantly bombarded with information. Therefore, the attention economy has become ultra-competitive, making a marketer's job of capturing and engaging customers more challenging than ever. That's why we were grateful to have...

8 essential email marketing KPIs and how to track them

Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...