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Email best practices

Everything you need to start building connections that matter.

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4 ways to craft an irresistible opt-in offer

Aren’t you tired of getting hit over the head with opt-in offers?...

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What is Safe Harbor and how will it affect your business?

On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...

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The holiday calendar that’ll put you at the #topoftheinbox

Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...

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Fright School Friday: Email stats to make you tremble

For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...

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5 steps to finding your holiday email marketing goals

t’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket...

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Reviving zombie contacts

They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...

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How professionals are using emojis in the work inbox

There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...

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Win your customers over before they even open

As the saying goes, first impressions go a long way. That’s why you might find yourself...

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Flight School Friday: 5 A/B tests to get you started

Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer....

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Flight School Friday: 10 email campaigns every company should start with

Want to kickstart your email marketing? Here are 10 email campaigns which will help you build a rewarding, long-term relationship with your customers...

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Email’s chicken-or-egg question

I’ve built email campaigns at a few companies in the past and everyone does it a little...

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How to create content when you’re feeling lazy

Spending glorious summer days indoors at work can be a drag. What’s even worse is seeing your friends’ vacation snaps while scrolling...

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5 ways to turn email feedback into a two way conversation

When it comes to email marketing, treat your readers like you would your date. Don’t spend your whole...

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Inbox out: Pixar-inspired emotions that power marketing

We all carry around a box of emotions. It sits patiently in a server somewhere with dozens of messages waiting to be answered...

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Email has moved on from Shrek’s onion metaphor

“Ogres are like onions… we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek...

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Does oversharing apply to email?

Some might say we live in a world of oversharing. You can find just about anything on your social feed, from what your friend ate for...

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How I learned to code an email from scratch

They say to really learn a language, the best thing to do is to immerse yourself in the culture. If this is true for languages, then it’s most...

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How email marketing shaped modern politics

There is no denying that email is now used everywhere. Emails from your distant friends...

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3 ways to optimize the frequency of your emails

It's a fine line to tread – emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you...

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Email inactives: It doesn’t have to end in a painful breakup

In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of...

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The hidden value of transactional emails

In a recent survey of 300 international marketers, we learned that German companies use...

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5 ways to add a personal touch when communicating with customers

This post was first published as a lesson on FrontApp's course...

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