Mailjet blog

Email best practices

Everything you need to start building connections that matter.

Hermes and Hera in front of the desktop graphics

Flight School Friday: 5 A/B tests to get you started

Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer....

Read more

Goddess addressing a God holding a computer with a speaker

Flight School Friday: 10 email campaigns every company should start with

Want to kickstart your email marketing? Here are 10 email campaigns which will help you build a rewarding, long-term relationship with your customers...

Read more

Gods putting together molecule pieces

Email’s chicken-or-egg question

I’ve built email campaigns at a few companies in the past and everyone does it a little...

Read more

Hermes holds huge magnet

How to create content when you’re feeling lazy

Spending glorious summer days indoors at work can be a drag. What’s even worse is seeing your friends’ vacation snaps while scrolling...

Read more

Hermes takes notes in front of a laptop

5 ways to turn email feedback into a two way conversation

When it comes to email marketing, treat your readers like you would your date. Don’t spend your whole...

Read more

Hermes is chilling in a sofa with his laptop sending an email

Your 3 step cheat sheet to passing email responsiveness

Here’s a test we can help you pass: email responsiveness. Here are three basic steps to test if your email design is responsive...

Read more

Hermes and a Goddess get ready to paint

Mastering the email GIF frame by frame

We all love a good animated GIF. Even after 28 years, they continue to intrigue and entertain us...

Read more

Hermes writing in front of laptop

Inbox out: Pixar-inspired emotions that power marketing

We all carry around a box of emotions. It sits patiently in a server somewhere with dozens of messages waiting to be answered...

Read more

Hermes points at an envelope next to a Goddess

Email has moved on from Shrek’s onion metaphor

“Ogres are like onions… we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek...

Read more

Hermes sits on a coffee mug while a Goddess talks to him

Does oversharing apply to email?

Some might say we live in a world of oversharing. You can find just about anything on your social feed, from what your friend ate for...

Read more

Hermes sending an email from his sofa

How I learned to code an email from scratch

They say to really learn a language, the best thing to do is to immerse yourself in the culture. If this is true for languages, then it’s most...

Read more

Keep me posted! Get our news and tips every week.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

God with glasses analyzing statistics

How email marketing shaped modern politics

There is no denying that email is now used everywhere. Emails from your distant friends...

Read more

Hermes sits on Macbook Hera speaks

3 ways to optimize the frequency of your emails

It's a fine line to tread – emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you...

Read more

Hermes passing the box with envelopes to Hera

Email inactives: It doesn’t have to end in a painful breakup

In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of...

Read more

Hermes hanging from an umbrella while a Goddess paints

Mastering responsive email design across the most popular clients

Find out how to optimize your emails through responsive email design to make them render properly on all email clients...

Read more

Hermes paints next to an envelope

Email marketing 101: Email design

Beneath improving deliverability and behavioral targeting, you have the skeleton of an email marketing program. No matter where you are...

Read more

Gods with paintbrush and colored pencils

The hidden value of transactional emails

In a recent survey of 300 international marketers, we learned that German companies use...

Read more

Hermes and a Goddess get ready to paint

5 ways to add a personal touch when communicating with customers

This post was first published as a lesson on FrontApp's course...

Read more

Hermes and a Goddess chill on some stats in front of stationery

Why it’s important to start global

Ever play the board game Risk? There was a period in my teens where my friends and I played...

Read more

Hera speaks into megaphone, Hermes sits with laptop

5 times email would have saved the day in romantic movies

Romance movies. It’s a love/hate relationship. One moment they have you laughing and in the...

Read more

Hermes is trapping icons with a giant magnet through a window

3 ways you can re-engage your customers through email content

The first few months of the year are usually considered a bit of a depressing time. It’s dark,...

Read more

Hermes putting together pc case

In 2015, email marketers resolve to...

A few weeks ago, we asked some of you what you’d like to change or improve in email sending...

Read more

god showing a screen to his colleagues

Email experts sound off on their predictions for 2015

This past year, we saw the inbox repackaged and introduced to the 4th screen, with technology...

Read more

Mailjet-iconIt's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path