Mailjet blog
Email best practices
Everything you need to start building connections that matter.
Ask an email marketer: Where do you find inspiration for holiday email campaigns?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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10 things all highly successful email marketers do
A successful email marketer is both a good house guest and a host. They don’t show up on...
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Flight School Friday: Building the perfect drip campaign
Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...
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Ask an email marketer: What are some tactics that all great holiday emails use?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
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How do you make Black Friday emails that really stand out?
We’re already in the heart of November. Which can only mean one thing: the sales season is...
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Ask an email marketer: What’s the optimal number of call-to-actions?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
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The Seth Godin Guide to Building an Engaged Contact List
16 years ago, Seth Godin wrote the book on email marketing. Although the word ‘email’ can’t be found anywhere on the cover, Permission Marketing speaks to heart of what email...
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Ask an email marketer: When's the best time to start sending?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Dissecting the success of your first holiday email send
Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...
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Ask an email marketer: How much is too much email?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...
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4 ways to craft an irresistible opt-in offer
Aren’t you tired of getting hit over the head with opt-in offers?...
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What is Safe Harbor and how will it affect your business?
On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...
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The holiday calendar that’ll put you at the #topoftheinbox
Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...
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Fright School Friday: Email stats to make you tremble
For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...
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5 steps to finding your holiday email marketing goals
t’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket...
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Reviving zombie contacts
They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...
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The #1 obstacle to building a profitable email list
Have you ever walked into a used car dealership?
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How professionals are using emojis in the work inbox
There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...
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Win your customers over before they even open
As the saying goes, first impressions go a long way. That’s why you might find yourself...
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Flight School Friday: 5 A/B tests to get you started
Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer....
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Flight School Friday: 10 email campaigns every company should start with
Want to kickstart your email marketing? Here are 10 email campaigns which will help you build a rewarding, long-term relationship with your customers...
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The Buzzfeed guide to sending irresistible email
Has this ever happened to you...
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Email’s chicken-or-egg question
I’ve built email campaigns at a few companies in the past and everyone does it a little...
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5 ways to turn email feedback into a two way conversation
When it comes to email marketing, treat your readers like you would your date. Don’t spend your whole...
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