Mailjet blog
Email best practices
Everything you need to start building connections that matter.

How to turn your order confirmation email into a sales machine
A recent study showed that 38% of marketers are missing out on revenue via transactional...
Read more

Is Privacy Shield the future in Europe?
Since the European Court of Justice decided in October 2015 to rule out Safe Harbor, the EU...
Read more

What should a good responsive email look like?
Creating a proper responsive email can be a hard task. We dissected one of our favorite responsive emails and highlighted the points you want to address...
Read more

Feburary #MJChat recap
We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat....
Read more

Transactional emails don’t have to be boring
Transactional emails are critical, since your recipients expect relevant information from them. Make the more of these messages with our tips...
Read more

7 ways to crush email in 2016
We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones....
Read more

Ask an email marketer: How do I leverage this busy season to build up my contact list?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
Read more

Ask an email marketer: What’s one common mistake I should look out for this season?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
Read more

Why you need to send this email: Happy Holidays ______, Love ________
Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...
Read more

Ask an email marketer: How do you come up with fresh, original content?
The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...
Read more

This was written just for you
The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...
Read more

10 Black Friday emails that almost made us break out our wallet
Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...
Read more
Keep me posted! Get our news and tips every week.

Ask an email marketer: Where do you find inspiration for holiday email campaigns?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
Read more

10 things all highly successful email marketers do
A successful email marketer is both a good house guest and a host. They don’t show up on...
Read more

Flight School Friday: Building the perfect drip campaign
Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...
Read more

Ask an email marketer: What are some tactics that all great holiday emails use?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
Read more

How do you make Black Friday emails that really stand out?
We’re already in the heart of November. Which can only mean one thing: the sales season is...
Read more

Ask an email marketer: What’s the optimal number of call-to-actions?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
Read more

The Seth Godin Guide to Building an Engaged Contact List
16 years ago, Seth Godin wrote the book on email marketing. Although the word ‘email’ can’t be found anywhere on the cover, Permission Marketing speaks to heart of what email...
Read more

Ask an email marketer: When's the best time to start sending?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
Read more

Dissecting the success of your first holiday email send
Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...
Read more

Ask an email marketer: How much is too much email?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...
Read more

4 ways to craft an irresistible opt-in offer
Aren’t you tired of getting hit over the head with opt-in offers?...
Read more

What is Safe Harbor and how will it affect your business?
On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...
Read more