Mailjet blog

Email best practices

Everything you need to start building connections that matter.

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4 things to remember when creating your email marketing strategy

Email is a thriving force in the world and has become a popular choice for many marketing...

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How to use email for your brand storytelling

Really powerful marketing ideas are all born from simple psychological principles...

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The state of email marketing automation in UK SMBs: A research report

Mailjet commissioned a new piece of research in April 2016 to understand how UK SMBs view...

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When “standard” responsiveness won’t be enough: Email design and wearables

Most tech experts will tell you that: wearable technology is the next big trend. Earlier this year,...

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Email design tips for a successful business email marketing strategy

These creative design tips put together by the design platform 99designs assist businesses and startups of any size to enhance marketing...

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8 do’s and don’ts of email marketing automation

Listen, the facts speak for themselves when it comes to email; it’s here to stay and it’s only...

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May the 4th be with you: Emailing and the Star Wars universe

Even though the action of the Star Wars movies and the Expanded Universe is supposed to happen...

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Infographic: Strengthen your customer relationship with email automation

Over the years, we have seen email go from a way to send family members pictures to a way for businesses to increase their sales and...

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Privacy Shield: Not quite there yet

The Article 29 Data Protection Working Party, a panel of EU privacy watchdogs, met on 12th...

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How to lower your churn rate with email automation

Churn rate, or attrition rate, is a marketing concept measuring the average customer life time or...

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How to turn your order confirmation email into a sales machine

A recent study showed that 38% of marketers are missing out on revenue via transactional...

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Is Privacy Shield the future in Europe?

Since the European Court of Justice decided in October 2015 to rule out Safe Harbor, the EU...

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What should a good responsive email look like?

Creating a proper responsive email can be a hard task. We dissected one of our favorite responsive emails and highlighted the points you want to address...

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Feburary #MJChat recap

We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat....

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Transactional emails don’t have to be boring

Transactional emails are critical, since your recipients expect relevant information from them. Make the more of these messages with our tips...

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7 ways to crush email in 2016

We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones....

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Ask an email marketer: How do I leverage this busy season to build up my contact list?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

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Ask an email marketer: What’s one common mistake I should look out for this season?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

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Why you need to send this email: Happy Holidays ______, Love ________

Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...

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Ask an email marketer: How do you come up with fresh, original content?

The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...

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This was written just for you

The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...

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Gods with shopping bags

10 Black Friday emails that almost made us break out our wallet

Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...

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Ask an email marketer: Where do you find inspiration for holiday email campaigns?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

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10 things all highly successful email marketers do

A successful email marketer is both a good house guest and a host. They don’t show up on...

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