Mailjet blog

Email best practices

Everything you need to start building connections that matter.

Hermes paints a Goddess over yellow and blue

4 ways to craft an irresistible opt-in offer

Aren’t you tired of getting hit over the head with opt-in offers?...

Read more

Hermes hiding behind Hera and the three headed dog

What is Safe Harbor and how will it affect your business?

On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...

Read more

Hermes and a Goddess carry a tree on a decorated table

The holiday calendar that’ll put you at the #topoftheinbox

Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...

Read more

God with glasses analyzing statistics

Fright School Friday: Email stats to make you tremble

For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...

Read more

Gods carrying a tree

5 steps to finding your holiday email marketing goals

t’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket...

Read more

Hermes and Hera with mailbox

Reviving zombie contacts

They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...

Read more

Hermes and a Goddess shake hands next to a one way sign

How professionals are using emojis in the work inbox

There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...

Read more

Hermes holds huge magnet

Win your customers over before they even open

As the saying goes, first impressions go a long way. That’s why you might find yourself...

Read more

Hermes and Hera in front of the desktop graphics

Flight School Friday: 5 A/B tests to get you started

Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer....

Read more

Goddess addressing a God holding a computer with a speaker

Flight School Friday: 10 email campaigns every company should start with

Want to kickstart your email marketing? Here are 10 email campaigns which will help you build a rewarding, long-term relationship with your customers...

Read more

email-icon

Keep me posted! Get our news and tips every week.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Gods putting together molecule pieces

Email’s chicken-or-egg question

I’ve built email campaigns at a few companies in the past and everyone does it a little...

Read more

Hermes holds huge magnet

How to create content when you’re feeling lazy

Spending glorious summer days indoors at work can be a drag. What’s even worse is seeing your friends’ vacation snaps while scrolling...

Read more

Hermes takes notes in front of a laptop

5 ways to turn email feedback into a two way conversation

When it comes to email marketing, treat your readers like you would your date. Don’t spend your whole...

Read more

Hermes writing in front of laptop

Inbox out: Pixar-inspired emotions that power marketing

We all carry around a box of emotions. It sits patiently in a server somewhere with dozens of messages waiting to be answered...

Read more

Hermes points at an envelope next to a Goddess

Email has moved on from Shrek’s onion metaphor

“Ogres are like onions… we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek...

Read more

Hermes sits on a coffee mug while a Goddess talks to him

Does oversharing apply to email?

Some might say we live in a world of oversharing. You can find just about anything on your social feed, from what your friend ate for...

Read more

Hermes sending an email from his sofa

How I learned to code an email from scratch

They say to really learn a language, the best thing to do is to immerse yourself in the culture. If this is true for languages, then it’s most...

Read more

God with glasses analyzing statistics

How email marketing shaped modern politics

There is no denying that email is now used everywhere. Emails from your distant friends...

Read more

Hermes sits on Macbook Hera speaks

3 ways to optimize the frequency of your emails

It's a fine line to tread – emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you...

Read more

Hermes passing the box with envelopes to Hera

Email inactives: It doesn’t have to end in a painful breakup

In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of...

Read more

Gods with paintbrush and colored pencils

The hidden value of transactional emails

In a recent survey of 300 international marketers, we learned that German companies use...

Read more

Hermes and a Goddess get ready to paint

5 ways to add a personal touch when communicating with customers

This post was first published as a lesson on FrontApp's CommunicateBetter.com.uk course...

Read more

Mailjet-iconIt's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon Mailjet Icon