The state of email marketing automation in UK SMBs: A research report

Waitrose holds title for strongest Christmas email campaign

Waitrose claims second consecutive win but budget supermarkets including ASDA now lead in personalisation, content and calls-to-action...

Email marketing psychology: 8 hacks for effective campaigns

We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...

6 stats that show how email marketing can supercharge your business

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive...