Email best practices

Mailjet infographic shows, test centre reveals hesitance among UK consumers around confidential content compared to other European audiences.

We all know the money is in the email list. But believe it or not, most marketers do a very bad...

If you follow the Mailjet blog regularly, you’re probably well aware of the importance of building...

We know mastering the art of crafting visually powerful emails can sometimes be a daunting...

In the crazy world of marketing, we are bombarded by buzzwords on a daily basis. Whether it be our long-term favorite...

Over the years, email marketing has proved itself a powerful tool for engaging existing customers and generating more business. A recent...

Throughout December, we’ve been giving you the top tips to get your email strategy off the ground and ready for 2017. We know you’re sad that the...

Waitrose claims second consecutive win but budget supermarkets including ASDA now lead in personalisation, content and calls-to-action...

While email has been around for a while, it can still be very hard to get right, mostly for the lack of standardization among email clients....

If you’ve ever had an Advent Calendar when you were younger (or still now, pretending to buy it for the kids, but actually stealing all the...

Make the most of this busy time of year with mobile-friendly email marketing, to remind customers about new products, gift ideas, and upcoming sales...

You’ve probably noticed that, for some weeks now, our posts have a holiday flavor, a whole...