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Email best practices

Everything you need to start building connections that matter.

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Why you need to send this email: Happy Holidays ______, Love ________

Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...

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Hermes and a Goddess get ready to paint

Ask an email marketer: How do you come up with fresh, original content?

The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...

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Hermes and a Goddess paint a heart

This was written just for you

The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...

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Gods with shopping bags

10 Black Friday emails that almost made us break out our wallet

Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...

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god and goddess holding a christmas tree

Ask an email marketer: Where do you find inspiration for holiday email campaigns?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

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Gods putting together atoms

10 things all highly successful email marketers do

A successful email marketer is both a good house guest and a host. They don’t show up on...

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Hermes welcoming with big magnet

Flight School Friday: Building the perfect drip campaign

Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...

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Hermes and a Goddess carry a tree on a decorated table

Ask an email marketer: What are some tactics that all great holiday emails use?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

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Hermes and a Goddess shopping in front of a sofa

How do you make Black Friday emails that really stand out?

We’re already in the heart of November. Which can only mean one thing: the sales season is...

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Hermes studies data and trends

Ask an email marketer: What’s the optimal number of call-to-actions?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

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Hermes flies with an email in front of an old movie projector

Ask an email marketer: When's the best time to start sending?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

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Hermes in Santa's sleigh in front of some socks

Dissecting the success of your first holiday email send

Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...

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Ask an email marketer: How much is too much email?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...

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Hermes paints Hera

5 tools to create stunning holiday email templates

The old saying is true – a picture speaks a thousand words. 83% of the stuff we learn as humans is...

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Hermes paints a Goddess over yellow and blue

4 ways to craft an irresistible opt-in offer

Aren’t you tired of getting hit over the head with opt-in offers?...

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Two gods decorate a Christmas tree in front of some more decorations

How to kick off your holiday email strategy with a whiteboard

We’re getting into the holiday spirit here at Mailjet. Over the next few weeks, we’ll be talking more...

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What is Safe Harbor and how will it affect your business?

On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...

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Hermes and a Goddess carry a tree on a decorated table

The holiday calendar that’ll put you at the #topoftheinbox

Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...

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God with glasses analyzing statistics

Fright School Friday: Email stats to make you tremble

For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...

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Gods carrying a tree

5 steps to finding your holiday email marketing goals

t’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket...

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Hermes and Hera with mailbox

Reviving zombie contacts

They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...

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Hermes and a Goddess shake hands next to a one way sign

How professionals are using emojis in the work inbox

There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...

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Hermes holds huge magnet

Win your customers over before they even open

As the saying goes, first impressions go a long way. That’s why you might find yourself...

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