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Email best practices

Everything you need to start building connections that matter.

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Empower the secret weapons of email with A/B testing

In the crazy world of marketing, we are bombarded by buzzwords on a daily basis. Whether it be our long-term favorite...

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5 email marketing tips to take businesses to the next level

Over the years, email marketing has proved itself a powerful tool for engaging existing customers and generating more business. A recent...

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Mailjet’s advent calendar recap: Is your email strategy ready for 2017?

Throughout December, we’ve been giving you the top tips to get your email strategy off the ground and ready for 2017. We know you’re sad that the...

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Waitrose holds title for strongest Christmas email campaign

Waitrose claims second consecutive win but budget supermarkets including ASDA now lead in personalisation, content and calls-to-action...

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The year of interactive email

While email has been around for a while, it can still be very hard to get right, mostly for the lack of standardization among email clients....

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Mailjet’s Advent Calendar: Tips to win at email in 2017

If you’ve ever had an Advent Calendar when you were younger (or still now, pretending to buy it for the kids, but actually stealing all the...

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Tips to master mobile-friendly email campaigns this holiday season

Make the most of this busy time of year with mobile-friendly email marketing, to remind customers about new products, gift ideas, and upcoming sales...

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Personalized emails and customer relationships: A holiday tale

You’ve probably noticed that, for some weeks now, our posts have a holiday flavor, a whole...

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Email campaign examples that rocked the holiday season

There’s no better way to draw inspiration for your holiday email campaigns than to look at what others have done well and learn from their success...

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Designing beautiful holiday emails

Designing your email is just one of the challenges you face when trying to create stunning...

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Killer email marketing tips to increase online holiday sales

For any business, the holiday season is the time when you’ll see an increase in sales for the year....

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Team Trump wins campaign email battle as Clinton misses her mark

Personalised messages and a clear call to action expose Trump’s recipe for success among small donors...

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Crafting irresistible email content this holiday season

We know the Holiday Season can be a busy period, so we’ve decided to help you prepare...

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Rock the holiday season: Mailjet’s Holiday Toolkit is back

It’s beginning to look a lot like Christmas… ? Well, maybe not just yet, but for the email...

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5 bad email marketing examples design to avoid sending

Learn from these bad designed emails examples this Halloween. Discover how to avoid these email marketing mistakes and how to engage your subscribers...

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Gmail finally embraces responsive email design

Gmail is rolling out a major update that will significantly impact the way developers code emails. Welcome, media queries and embedded styles!

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Email blogging: The new holy grail of digital marketing?

Blogging and email marketing are two of the most effective digital marketing strategies. So, why not get the best out of both worlds with Email Blogging?

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How to reactivate your contact list after the summer

Wait – what just happened? Just a few days ago, we were lying on the beach, perfecting our suntan and obsessively checking the time to ensure...

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How to grow an organic email list using social media

Social media networks have become almost like a third arm to us, we’ve integrated them into our...

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Content engagement: Finding your inner email voice

It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to...

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Giving your users a (summer) break: How to get your email marketing strategy right

Summer has officially made an appearance, so you might be thinking it’s a good idea to alter your...

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Privacy shield: A new episode in the “email marketing & EU data protection” series

Safe Harbour and its new version Privacy Shield are again making the headlines...

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Gotta catch ‘em(ail) all: Email vs. Pokémon GO

Unless you've been living under a rock, it's impossible to have missed it. During the last two weeks, you've had the opportunity...

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Conquer email automation with Software Advice's marketing research

At Mailjet, we always like to be ahead of the game when it comes to email marketing. If there’s...

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