Mailjet blog

Email best practices

Everything you need to start building connections that matter.

Hermes wondering which way to go

How to lower your churn rate with email automation

Churn rate, or attrition rate, is a marketing concept measuring the average customer life time or...

Read more

Hermes pulling icons with a magnet

How to turn your order confirmation email into a sales machine

A recent study showed that 38% of marketers are missing out on revenue via transactional...

Read more

Hermes in London

Is Privacy Shield the future in Europe?

Since the European Court of Justice decided in October 2015 to rule out Safe Harbor, the EU...

Read more

Hermes writing in front of laptop

What should a good responsive email look like?

Creating a proper responsive email can be a hard task. We dissected one of our favorite responsive emails and highlighted the points you want to address...

Read more

Gods chatting with coffee and laptops

Feburary #MJChat recap

We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat....

Read more

Hermes and Hera painting a letter on the wall

Transactional emails don’t have to be boring

Transactional emails are critical, since your recipients expect relevant information from them. Make the more of these messages with our tips...

Read more

Hermes and a Goddess sort out figures in front of a painter

5 responsive email fails you need to avoid

With more than 50% of openings happening on mobile devices, creating responsive messages is key. Check out this responsive email fails you need to avoid...

Read more

Hermes and a Goddess enjoying the fireworks in front of a green background

7 ways to crush email in 2016

We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones....

Read more

Gods with shopping bags

Ask an email marketer: How do I leverage this busy season to build up my contact list?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

Read more

A God and a Goddess decorate a Christmas tree

Ask an email marketer: What’s one common mistake I should look out for this season?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

Read more

Hermes and a Goddess enjoying the fireworks in front of a green background

Why you need to send this email: Happy Holidays ______, Love ________

Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...

Read more

Hermes and a Goddess get ready to paint

Ask an email marketer: How do you come up with fresh, original content?

The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...

Read more

email-icon

Keep me posted! Get our news and tips every week.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Hermes and a Goddess paint a heart

This was written just for you

The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...

Read more

Gods with shopping bags

10 Black Friday emails that almost made us break out our wallet

Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...

Read more

god and goddess holding a christmas tree

Ask an email marketer: Where do you find inspiration for holiday email campaigns?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

Read more

Gods putting together atoms

10 things all highly successful email marketers do

A successful email marketer is both a good house guest and a host. They don’t show up on...

Read more

Hermes welcoming with big magnet

Flight School Friday: Building the perfect drip campaign

Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...

Read more

Hermes and a Goddess carry a tree on a decorated table

Ask an email marketer: What are some tactics that all great holiday emails use?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

Read more

Hermes and a Goddess shopping in front of a sofa

How do you make Black Friday emails that really stand out?

We’re already in the heart of November. Which can only mean one thing: the sales season is...

Read more

Hermes studies data and trends

Ask an email marketer: What’s the optimal number of call-to-actions?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

Read more

A god and a goddess with puzzle pieces

The Seth Godin Guide to Building an Engaged Contact List

16 years ago, Seth Godin wrote the book on email marketing. Although the word ‘email’ can’t be found anywhere on the cover, Permission Marketing speaks to heart of what email...

Read more

Hermes flies with an email in front of an old movie projector

Ask an email marketer: When's the best time to start sending?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

Read more

Hermes in Santa's sleigh in front of some socks

Dissecting the success of your first holiday email send

Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...

Read more

Hermes sending a letter

Ask an email marketer: How much is too much email?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...

Read more

Mailjet-iconIt's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon Mailjet Icon