Mailjet blog
Email best practices
Everything you need to start building connections that matter.
How to lower your churn rate with email automation
Churn rate, or attrition rate, is a marketing concept measuring the average customer life time or...
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How to turn your order confirmation email into a sales machine
A recent study showed that 38% of marketers are missing out on revenue via transactional...
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Is Privacy Shield the future in Europe?
Since the European Court of Justice decided in October 2015 to rule out Safe Harbor, the EU...
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What should a good responsive email look like?
Creating a proper responsive email can be a hard task. We dissected one of our favorite responsive emails and highlighted the points you want to address...
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Feburary #MJChat recap
We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat....
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Transactional emails don’t have to be boring
Transactional emails are critical, since your recipients expect relevant information from them. Make the more of these messages with our tips...
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5 responsive email fails you need to avoid
With more than 50% of openings happening on mobile devices, creating responsive messages is key. Check out this responsive email fails you need to avoid...
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7 ways to crush email in 2016
We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones....
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Ask an email marketer: How do I leverage this busy season to build up my contact list?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Ask an email marketer: What’s one common mistake I should look out for this season?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Why you need to send this email: Happy Holidays ______, Love ________
Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...
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Ask an email marketer: How do you come up with fresh, original content?
The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...
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This was written just for you
The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...
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10 Black Friday emails that almost made us break out our wallet
Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...
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Ask an email marketer: Where do you find inspiration for holiday email campaigns?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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10 things all highly successful email marketers do
A successful email marketer is both a good house guest and a host. They don’t show up on...
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Flight School Friday: Building the perfect drip campaign
Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...
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Ask an email marketer: What are some tactics that all great holiday emails use?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
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How do you make Black Friday emails that really stand out?
We’re already in the heart of November. Which can only mean one thing: the sales season is...
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Ask an email marketer: What’s the optimal number of call-to-actions?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
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The Seth Godin Guide to Building an Engaged Contact List
16 years ago, Seth Godin wrote the book on email marketing. Although the word ‘email’ can’t be found anywhere on the cover, Permission Marketing speaks to heart of what email...
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Ask an email marketer: When's the best time to start sending?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Dissecting the success of your first holiday email send
Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...
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Ask an email marketer: How much is too much email?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...
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