Mailjet blog
Email best practices
Everything you need to start building connections that matter.

Conquer email automation with Software Advice's marketing research
At Mailjet, we always like to be ahead of the game when it comes to email marketing. If there’s...
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What does Brexit mean for UK marketers?
Brexit has become this summer’s trending topic. Move aside, Euro 2016 and Rio Olympics, Brexit has managed to send the whole of Europe into turmoil...
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4 things to remember when creating your email marketing strategy
Email is a thriving force in the world and has become a popular choice for many marketing...
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How to use email for your brand storytelling
Really powerful marketing ideas are all born from simple psychological principles...
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The state of email marketing automation in UK SMBs: A research report
Mailjet commissioned a new piece of research in April 2016 to understand how UK SMBs view...
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When “standard” responsiveness won’t be enough: Email design and wearables
Most tech experts will tell you that: wearable technology is the next big trend. Earlier this year,...
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Email design tips for a successful business email marketing strategy
These creative design tips put together by the design platform 99designs assist businesses and startups of any size to enhance marketing...
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8 do’s and don’ts of email marketing automation
Listen, the facts speak for themselves when it comes to email; it’s here to stay and it’s only...
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May the 4th be with you: Emailing and the Star Wars universe
Even though the action of the Star Wars movies and the Expanded Universe is supposed to happen...
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Infographic: Strengthen your customer relationship with email automation
Over the years, we have seen email go from a way to send family members pictures to a way for businesses to increase their sales and...
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Privacy Shield: Not quite there yet
The Article 29 Data Protection Working Party, a panel of EU privacy watchdogs, met on 12th...
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How to lower your churn rate with email automation
Churn rate, or attrition rate, is a marketing concept measuring the average customer life time or...
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How to turn your order confirmation email into a sales machine
A recent study showed that 38% of marketers are missing out on revenue via transactional...
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Is Privacy Shield the future in Europe?
Since the European Court of Justice decided in October 2015 to rule out Safe Harbor, the EU...
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What should a good responsive email look like?
Creating a proper responsive email can be a hard task. We dissected one of our favorite responsive emails and highlighted the points you want to address...
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Feburary #MJChat recap
We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat....
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Transactional emails don’t have to be boring
Transactional emails are critical, since your recipients expect relevant information from them. Make the more of these messages with our tips...
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7 ways to crush email in 2016
We recently saw email being named “the technology which has transformed how we work, the most in the last ten years”, above smartphones....
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Ask an email marketer: How do I leverage this busy season to build up my contact list?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Ask an email marketer: What’s one common mistake I should look out for this season?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Why you need to send this email: Happy Holidays ______, Love ________
Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...
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Ask an email marketer: How do you come up with fresh, original content?
The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...
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This was written just for you
The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...
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10 Black Friday emails that almost made us break out our wallet
Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...
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