Mailjet blog
Email best practices
Everything you need to start building connections that matter.
Why you need to send this email: Happy Holidays ______, Love ________
Everyone loves a good deal, and most of us go out of our way to bargain-hunt during the...
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Ask an email marketer: How do you come up with fresh, original content?
The best ideas are always borrowed ones with a twist – just ask Shakespeare. (You might be...
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This was written just for you
The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still...
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10 Black Friday emails that almost made us break out our wallet
Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with...
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Ask an email marketer: Where do you find inspiration for holiday email campaigns?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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10 things all highly successful email marketers do
A successful email marketer is both a good house guest and a host. They don’t show up on...
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Flight School Friday: Building the perfect drip campaign
Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of...
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Ask an email marketer: What are some tactics that all great holiday emails use?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
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How do you make Black Friday emails that really stand out?
We’re already in the heart of November. Which can only mean one thing: the sales season is...
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Ask an email marketer: What’s the optimal number of call-to-actions?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...
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Ask an email marketer: When's the best time to start sending?
From now through the end of 2015, we’ll be collecting your most burning email questions on...
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Dissecting the success of your first holiday email send
Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...
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Ask an email marketer: How much is too much email?
From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...
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5 tools to create stunning holiday email templates
The old saying is true – a picture speaks a thousand words. 83% of the stuff we learn as humans is...
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4 ways to craft an irresistible opt-in offer
Aren’t you tired of getting hit over the head with opt-in offers?...
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How to kick off your holiday email strategy with a whiteboard
We’re getting into the holiday spirit here at Mailjet. Over the next few weeks, we’ll be talking more...
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What is Safe Harbor and how will it affect your business?
On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...
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The holiday calendar that’ll put you at the #topoftheinbox
Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...
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Fright School Friday: Email stats to make you tremble
For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...
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5 steps to finding your holiday email marketing goals
t’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket...
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Reviving zombie contacts
They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...
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The #1 obstacle to building a profitable email list
Have you ever walked into a used car dealership?
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How professionals are using emojis in the work inbox
There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...
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Win your customers over before they even open
As the saying goes, first impressions go a long way. That’s why you might find yourself...
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