Mailjet blog

Email best practices

Everything you need to start building connections that matter.

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Ask an email marketer: What are some tactics that all great holiday emails use?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

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How do you make Black Friday emails that really stand out?

We’re already in the heart of November. Which can only mean one thing: the sales season is...

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Ask an email marketer: What’s the optimal number of call-to-actions?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design...

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The Seth Godin Guide to Building an Engaged Contact List

16 years ago, Seth Godin wrote the book on email marketing. Although the word ‘email’ can’t be found anywhere on the cover, Permission Marketing speaks to heart of what email...

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Ask an email marketer: When's the best time to start sending?

From now through the end of 2015, we’ll be collecting your most burning email questions on...

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Dissecting the success of your first holiday email send

Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before...

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Ask an email marketer: How much is too much email?

From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability design...

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4 ways to craft an irresistible opt-in offer

Aren’t you tired of getting hit over the head with opt-in offers?...

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What is Safe Harbor and how will it affect your business?

On October 6th 2015, the European Court of Justice (CJEU) cited Snowden and NSA spying...

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The holiday calendar that’ll put you at the #topoftheinbox

Sleigh bells ring, are you listening? In the inbox, your consumers are waiting...

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Fright School Friday: Email stats to make you tremble

For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...

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5 steps to finding your holiday email marketing goals

t’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket...

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Reviving zombie contacts

They gather in dusty contact lists. They haunt email marketers who have their guard down. Zombie contacts are not your run-of-the-mill...

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How professionals are using emojis in the work inbox

There’s no denying it. Emojis bring to text the nuances of face-to-face communication that...

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Win your customers over before they even open

As the saying goes, first impressions go a long way. That’s why you might find yourself...

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Flight School Friday: 5 A/B tests to get you started

Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer....

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Flight School Friday: 10 email campaigns every company should start with

Want to kickstart your email marketing? Here are 10 email campaigns which will help you build a rewarding, long-term relationship with your customers...

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Email’s chicken-or-egg question

I’ve built email campaigns at a few companies in the past and everyone does it a little...

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5 ways to turn email feedback into a two way conversation

When it comes to email marketing, treat your readers like you would your date. Don’t spend your whole...

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Inbox out: Pixar-inspired emotions that power marketing

We all carry around a box of emotions. It sits patiently in a server somewhere with dozens of messages waiting to be answered...

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Does oversharing apply to email?

Some might say we live in a world of oversharing. You can find just about anything on your social feed, from what your friend ate for...

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How I learned to code an email from scratch

They say to really learn a language, the best thing to do is to immerse yourself in the culture. If this is true for languages, then it’s most...

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