Mailjet blog
Email best practices
Everything you need to start building connections that matter.
![Hermes and a Goddess get ready to paint](https://images.ctfassets.net/y6oq7udscnj8/6sjDpPNyvSP6oL0ZYH1x35/b47014674169d7729964462d1b72a349/Email_Design_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Ask an email marketer: How do you come up with fresh, original content?
Read More
![Hermes and a Goddess paint a heart](https://images.ctfassets.net/y6oq7udscnj8/2Rp6oBWVXbk0NPftevveD1/3e08d0ddf80ebbe972b1ef69f61463a3/Email_Design_3_-_Version_8.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
This was written just for you
Read More
![Gods with shopping bags](https://images.ctfassets.net/y6oq7udscnj8/4iPk7eQUpnZCVsRHKYTSE4/725908de4cd88d67d5e549461cad02ed/Black_Friday_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
10 Black Friday emails that almost made us break out our wallet
Read More
![god and goddess holding a christmas tree](https://images.ctfassets.net/y6oq7udscnj8/6grzpLABlyN7J00v8qffOb/516e0718a53fd6b891941337fc8836d8/Holiday_Season_2_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Ask an email marketer: Where do you find inspiration for holiday email campaigns?
Read More
![Gods putting together atoms](https://images.ctfassets.net/y6oq7udscnj8/3FjVjRbpQc24gMuNpNBb4L/9b09681fac171538c6ada7bae6a9f306/Integrations_5_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
10 things all highly successful email marketers do
Read More
![Hermes welcoming with big magnet](https://images.ctfassets.net/y6oq7udscnj8/2aqgTvDE60KfbBNRgTY7mt/858849853ed10db499e64397b6a0f4fe/Email_Marketing_1_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
Flight School Friday: Building the perfect drip campaign
Read More
![Hermes and a Goddess carry a tree on a decorated table](https://images.ctfassets.net/y6oq7udscnj8/gs9jEVjiTc12vdkAkj0Oi/7495caf9fd7357b4b39ecce5054efa84/Holiday_Season_2_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
2 min
Ask an email marketer: What are some tactics that all great holiday emails use?
Read More
![Hermes and a Goddess shopping in front of a sofa](https://images.ctfassets.net/y6oq7udscnj8/5hc8NdEgzuwG6DNfomzINs/c7bd7685409cc7eb5eccd64d5020d5f5/Black_Friday_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
5 min
How do you make Black Friday emails that really stand out?
Read More
![Hermes studies data and trends](https://images.ctfassets.net/y6oq7udscnj8/32QcH5fl4nZABrTe09TFq8/71788ce6f5603c2fdf9dc33fd03836ba/Email_marketing_4_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Ask an email marketer: What’s the optimal number of call-to-actions?
Read More
![A god and a goddess with puzzle pieces](https://images.ctfassets.net/y6oq7udscnj8/qlqc7XXP790TGelv2Gtum/a5b76825444efa9d38c8ec60484b3b57/Integrations_2_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
The Seth Godin Guide to Building an Engaged Contact List
Read More
![Hermes flies with an email in front of an old movie projector](https://images.ctfassets.net/y6oq7udscnj8/7GJli1lxHzCrQcBSoe3rY5/849e61d0dd999b05c2499f9d65c9afec/Deliverability_2_-_Version_10.png?w=2048&h=960&q=50&fm=png)
Email best practices
1 min
Ask an email marketer: When's the best time to start sending?
Read More
![Hermes in Santa's sleigh in front of some socks](https://images.ctfassets.net/y6oq7udscnj8/2qydhlKmGSTCU1j30XUlqd/606c95c4531045e66ccf4d1a1d2c1992/Holiday_Season_1_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
Dissecting the success of your first holiday email send
Read More
Keep me posted! Get the latest from Mailjet delivered to your inbox.
![Hermes sending a letter](https://images.ctfassets.net/y6oq7udscnj8/orZu4v05PR0PcHRNkAa0g/da1dfe548f9257f0ef3c13c32caec7f8/Deliverability_3_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
Ask an email marketer: How much is too much email?
Read More
![Hermes paints a Goddess over yellow and blue](https://images.ctfassets.net/y6oq7udscnj8/3MNX39Cb9b35tNeBthN1NO/7d827387ab12b9bafa30da142b87d7f4/Email_Design_4_-_Version_5.png?w=2048&h=960&q=50&fm=png)
Email best practices
4 min
4 ways to craft an irresistible opt-in offer
Read More
![Hermes hiding behind Hera and the three headed dog](https://images.ctfassets.net/y6oq7udscnj8/C1CY0WpDxlSL7Fao4EXWa/a18678bde93fec9912dd2e837492d129/Security___Data_protection_4_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
What is Safe Harbor and how will it affect your business?
Read More
![Hermes and a Goddess carry a tree on a decorated table](https://images.ctfassets.net/y6oq7udscnj8/gs9jEVjiTc12vdkAkj0Oi/7495caf9fd7357b4b39ecce5054efa84/Holiday_Season_2_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
1 min
The holiday calendar that’ll put you at the #topoftheinbox
Read More
![God with glasses analyzing statistics](https://images.ctfassets.net/y6oq7udscnj8/74WCnzTpa7xww3ZUGYuTSM/667acb682603ba973b0553482dee88e0/Email_marketing_4_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
Fright School Friday: Email stats to make you tremble
Read More
![Gods carrying a tree](https://images.ctfassets.net/y6oq7udscnj8/7KsDPRYbkWAJC8lkoKFsY1/c08476901f24bb1cd17a6f69ebc036ce/Holiday_Season_2_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
5 min
5 steps to finding your holiday email marketing goals
Read More
![Hermes and Hera with mailbox](https://images.ctfassets.net/y6oq7udscnj8/4GbZUuyxcyupy4d7MhURyG/538d03fe0bced455d55d71e3ff18e044/Deliverability_7_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
Reviving zombie contacts
Read More
![Gods pushing the puzzles](https://images.ctfassets.net/y6oq7udscnj8/2ahTFE1YJ634xIpEhxScaG/409ff72152d9dca283a5b334911077c2/Integrations_2_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
The #1 obstacle to building a profitable email list
Read More
![Hermes and a Goddess shake hands next to a one way sign](https://images.ctfassets.net/y6oq7udscnj8/3lmAyoQKLI9uMo0MMVsYj7/b8488159b5c64eb42bb8331a54d0d59f/Integrations_4_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
How professionals are using emojis in the work inbox
Read More
![Hermes holds huge magnet](https://images.ctfassets.net/y6oq7udscnj8/5X6b8sdMUefxiDZZyWJTNz/e9202019a064ea5277288aefea385c42/Email_marketing_1_-_Version_9.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
3 min
Win your customers over before they even open
Read More
![Hermes and Hera in front of the desktop graphics](https://images.ctfassets.net/y6oq7udscnj8/ju0Zcbw37Ucl0qohxKjz6/a3e74c026460a7c2b7fe04b77b9c8d70/Stats_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
4 min
Flight School Friday: 5 A/B tests to get you started
Read More
![Goddess addressing a God holding a computer with a speaker](https://images.ctfassets.net/y6oq7udscnj8/3ztaR7c0uxd4gphatdfYXQ/2ec03dd9659158eff5bacd052a567575/Email_Marketing_3_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email best practices
6 min
Flight School Friday: 10 email campaigns every company should start with
Read More