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Email best practices

Everything you need to start building connections that matter.

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Reducing email’s carbon footprint

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...

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Hermes and Zeus on father's day.

Father’s Day email marketing ideas to cut through the crowded inbox

Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some...

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Email personalization and data privacy: What marketers need to know

More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms...

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Successful email marketing: 5 best-in-class insights

It’s a safe bet that you want to be more than just average. And it should go without saying that...

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Email compliance audit: GDPR, CAN-SPAM, and CCPA

If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t...

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10 tips to convert leads into customers with email marketing

Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty...

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How do triggered emails work? Examine these 6 case studies

A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and...

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Grow your email list with website pop-ups

You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment...

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4 steps to complete your email marketing audit

Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...

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The power of personalized emails: A guide for marketers

Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...

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How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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The ultimate guide to building your email marketing team

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...

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Hermes delivering mail in front of two screens

Email marketing audits: Everything you need to know

What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the...

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Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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Gods carrying a tree

6 times email could have saved Christmas (movies)

Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families...

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50 newsletter ideas to create engaging emails

Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10...

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How email helps solve holiday shopping supply chain issues

Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...

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Ultimate guide to B2B email marketing

If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200%...

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Black Friday email marketing strategy: the retail perspective

Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who...

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Apple Mail demographics: What it means for email marketers

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes...

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Dark mode for email survey: What do marketers think?

Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark?...

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Hermes defending the private sign

Privacy matters at Mailjet: Your data is safe with us

Here we go again. The ever-changing world of data privacy is… well… ever-changing, and it’s sometimes hard to keep up with the laws and...

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How can marketers prepare for Apple Mail Privacy Protection?

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online...

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Accessibility testing tools: Top options for marketing teams

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

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