Email best practices

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of...

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This...

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which...

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...

You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...

Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...

Imagine this: You've been daydreaming about getting a new cardigan since you first listened to Taylor Swift's Folklore, and when you...