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Email best practices

Everything you need to start building connections that matter.

Hermes helps a Goddess to paint

5 free newsletter templates to make your email standout

At Mailjet our goal is to make your life easier! That’s why we are offering you a gallery of free...

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Lessons from nonprofits: How to use email to drive revenue

We collected some of our favorite nonprofit marketing techniques and looked at how they applied to other industries and organizations...

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How email is catching up with the modern workplace

Remember that weird feeling when Google Docs first launched, and you could see your colleague editing your words right in front of you?...

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Hermes studies data and trends

14 ideas to increase your email list

Have you ever experienced the bitter sensation of spending hours preparing an email campaign,...

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What is a good open rate and how to improve it

We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy...

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How to build your email list fast step-by-step guide

Trying to grow your email list? If you are here, it means that you have made the wise decision...

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Are startups ready for GDPR? We look to the numbers

It’s finally here! After several months of preparation, this week the General Data Protection...

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GDPR: How to requalify your lists and prove contacts consent?

At the time this article is being written, we are less than 10 days from the entry into force of the...

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Infographic: The psychology of color in email marketing

So you're wondering how "marketing colors" can help you convince people? We all realize that colors can have different effects on our...

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Marketers plan to shift to new marketing channels post ePrivacy

GDPR is not the only new regulation on the minds of Marketers....

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Hermes and a Goddess look at some statistics on a screen

Email campaign statistics: What do they tell you?

In the mind of many marketers, emailing is mostly about having a contact list, coming up with...

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Hermes is writing on the desk

How to align website personalization with your emailing strategy

At AB Tasty, we’re big believers in the benefits of personalization for marketers - more specifically, of website personalization. Borrowing...

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Hermes sitting on books while reading

GDPR in the US & Canada: How will it affect your business?

GDPR, the EU’s General Data Protection Regulation, comes into effect in May this year and...

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Hermes attracts icons with a giant magnet in front of post-its

How to define a successful email marketing strategy

Whether you’re just starting with email marketing, or you are rethinking your strategy, it may seem like the list of things you need to think about is never ending...

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Hermes gives a letter to a Goddess

7 deadly email sins you need to avoid

Email is one of the most effective marketing tools. If you know how to use it right you can gain...

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Hermes and two other Gods celebrate with fireworks

Email: The Trends To Come In 2018

What email trends do we have in store for 2018? And how different will the world of email be during the next 12 months? Let's find out... Go...

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How to optimize your event email marketing campaign

For event marketers, email is an integral part of the overall strategy. In fact, studies show that...

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GDPR journal: The steps we took towards working with 3rd party providers

Welcome to the fourth instalment of the Mailjet (and my personal) GDPR Journal. So far we’ve looked at how I became a DPO, our...

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Zeus and a Goddess decorate a Christmas tree

Go all in on your transactional emails this holiday season

The holidays are a crucial time for your business. We might be approaching the most...

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Is the transactional email experience critical for customer loyalty?

All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they...

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