Mailjet blog
Email best practices
Everything you need to start building connections that matter.
Successful email marketing: 5 best-in-class insights
It’s a safe bet that you want to be more than just average. And it should go without saying that...
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Email compliance audit: GDPR, CAN-SPAM, and CCPA
If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t...
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10 tips to convert leads into customers with email marketing
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty...
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How do triggered emails work? Examine these 6 case studies
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and...
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Grow your email list with website pop-ups
You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment...
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4 steps to complete your email marketing audit
Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...
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The power of personalized emails: A guide for marketers
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...
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How to calculate email marketing ROI
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...
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The ultimate guide to building your email marketing team
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...
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Email marketing audits: Everything you need to know
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the...
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Top email marketing trends for 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...
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6 times email could have saved Christmas (movies)
Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families...
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50 newsletter ideas to create engaging emails
Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10...
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How email helps solve holiday shopping supply chain issues
Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...
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Ultimate guide to B2B email marketing
If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200%...
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Black Friday email marketing strategy: the retail perspective
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who...
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Apple Mail demographics: What it means for email marketers
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes...
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Dark mode for email survey: What do marketers think?
Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark?...
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Privacy matters at Mailjet: Your data is safe with us
Here we go again. The ever-changing world of data privacy is… well… ever-changing, and it’s sometimes hard to keep up with the laws and...
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How can marketers prepare for Apple Mail Privacy Protection?
Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online...
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Accessibility testing tools: Top options for marketing teams
Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...
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Spinning the globe: Email engagement habits around the globe
How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...
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Data compliance survey: How seriously are businesses taking data privacy laws?
Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...
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Apple Mail Privacy Protection: Is email marketing dying again?
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...
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