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Email best practices

Everything you need to start building connections that matter.

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Accessibility testing tools: Top options for marketing teams

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

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Spinning the globe: Email engagement habits around the globe

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...

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Data compliance survey: How seriously are businesses taking data privacy laws?

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...

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Apple Mail Privacy Protection: Is email marketing dying again?

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...

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Top B2C email campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of...

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The best Mother’s Day email campaigns

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...

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How the COVID-19 pandemic has changed emailing

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This...

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The top email clients and apps of 2021

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which...

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Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...

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The path to email engagement in 2021: Key learnings

You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...

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Email design: Trends and best practices

Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...

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6 strategies to incorporate user-generated content in your email campaigns

Imagine this: You've been daydreaming about getting a new cardigan since you first listened to Taylor Swift's Folklore, and when you...

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Top email marketing trends for 2021

Yes… It is that time of the year again. It’s time to look ahead and start planning for 2021 and we’ve got...

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7 strategies to improve your customer experience with email

Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....

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The best anniversary emails

We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...

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COVID-19: Emailing best practices in times of crisis

Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect...

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Optimizing the performance of transactional emails

Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email...

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Emailing for the banking industry: Data privacy and deliverability

Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where...

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7 little tweaks that’ll improve your email marketing’s conversion rates

We all know email is the best performing marketing channel. Check out these seven tricks to boost your email strategy and increase conversion rates...

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Email marketing trends for 2020

Here we go again: It’s the end of the year, and it’s time to look at Email Marketing Trends for 2020....

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How to embed a video in an email marketing campaigns?

The world of email marketing is changing every day, and as more and more brands recognize the...

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The MJML holiday tutorial to win at responsive email coding

The holiday season is a key period for any marketer. It’s a great time to engage with users and customers and stand out in our recipients’...

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Free HTML templates: Generator of emails for your business

Creating email templates for different occasions can be a challenge, especially for non-designers...

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Marketers opting for homebuilt tech despite strain on team

Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology...

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