Mailjet blog

Email best practices

Everything you need to start building connections that matter.

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Leveraging email in your mobile app

Have you ever looked at all the apps on your phone and wondered what went into making...

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8 best welcome emails examples to onboard new users

A welcome email can be the beginning of a beautiful relationship – the one between your brand and...

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The 8 steps in your email team’s campaign workflow

As email marketing campaigns are more complex, email teams becoming too. We've highlighted the keys for your email team...

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Email marketing tips for universities

Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and...

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5 ways retail brands can amp up their marketing in 2019

The internet has been transforming the retail world by continuously coming up with new ways...

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Best email marketing software comparison

Looking for which email marketing software to choose but don’t know where to start? Whether...

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The 5 people you’ll need on your email team

Email marketing is increasingly becoming a team sport as email has shifted from plain text...

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Email blast: 4 tips to send better email campaigns

An email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive...

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How to use templating language to send truly personalized emails

Dear {{var:name}},...

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Can email marketing still drive high engagement?

Lately, some businesses have been navigating the same questions when it comes to their marketing mix: is email still an effective marketing tactic...

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6 great newsletter examples with actionable insights

At Mailjet, we see a lot of great email newsletter examples. Some of them are funny, some exciting, others engaging. But one thing is for...

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5 free newsletter templates to make your email standout

At Mailjet our goal is to make your life easier! That’s why we are offering you a gallery of free...

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Lessons from nonprofits: How to use email to drive revenue

We collected some of our favorite nonprofit marketing techniques and looked at how they applied to other industries and organizations...

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What is a good open rate and how to improve it

We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy...

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How to boost your email list using SEO

Content + SEO + lead magnets = more emails... This equation outlines for you one of the best ways to get more emails to generate leads and new business...

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Are startups ready for GDPR? We look to the numbers

It’s finally here! After several months of preparation, this week the General Data Protection...

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GDPR: How to requalify your lists and prove contacts consent?

At the time this article is being written, we are less than 10 days from the entry into force of the...

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GDPR: A Mailjet “how-to” guide to prove your contacts’ consent

Mailjet was the first emailing solution to be GDPR-complaint…

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Infographic: The psychology of color in email marketing

So you're wondering how "marketing colors" can help you convince people? We all realize that colors can have different effects on our...

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Marketers plan to shift to new marketing channels post ePrivacy

GDPR is not the only new regulation on the minds of Marketers....

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How to align website personalization with your emailing strategy

At AB Tasty, we’re big believers in the benefits of personalization for marketers - more specifically, of website personalization. Borrowing...

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GDPR in the US & Canada: How will it affect your business?

GDPR, the EU’s General Data Protection Regulation, comes into effect in May this year and...

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How to define a successful email marketing strategy

Whether you’re just starting with email marketing, or you are rethinking your strategy, it may seem like the list of things you need to think about is never ending...

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7 deadly email sins you need to avoid

Email is one of the most effective marketing tools. If you know how to use it right you can gain...

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