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Email best practices

Everything you need to start building connections that matter.

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How to use your customer lifecycle to target and automate emails

List segmentation is a fundamental and crucial process that determines the success rate of any email campaign. And personalization takes...

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From 0-32K in one year: How Loïc Le Meur growth hacks email

Growing a valuable email list with high ROI is a patient process. But, let’s be honest, most of us...

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Email innovations for the next 5 years: A research report

In March 2017, Mailjet commissioned a new piece of research to understand the views of...

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Latest US data protection news: What does it mean for you?

Here we are again. Every once in a while, data protection makes the headlines, creating a ripple of panic in the marketing...

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Infographic: Curiosity killed the marketer (and their subject lines)

Mailjet infographic shows, test centre reveals hesitance among UK consumers around confidential content compared to other European audiences.

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7 steps to turn email subscribers into paying customers

We all know the money is in the email list. But believe it or not, most marketers do a very bad...

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From 0-32K in one year: Loïc Le Meur’s entrepreneurial email journey Pt. 1

If you follow the Mailjet blog regularly, you’re probably well aware of the importance of building...

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Stocksy United's 7 tips for crafting standout marketing emails

We know mastering the art of crafting visually powerful emails can sometimes be a daunting...

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How to test your email campaigns for different KPIs

In our almighty A/B Testing Beginner’s Guide for Email Marketing, we told you that knowing...

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Empower the secret weapons of email with A/B testing

In the crazy world of marketing, we are bombarded by buzzwords on a daily basis. Whether it be our long-term favorite...

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5 email marketing tips to take businesses to the next level

Over the years, email marketing has proved itself a powerful tool for engaging existing customers and generating more business. A recent...

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Ecommerce email marketing design tips to increase sales

Learn how to boost your ecommerce sales with email marketing. Discover effective design tips that will make a difference in your email marketing campaigns...

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Mailjet’s advent calendar recap: Is your email strategy ready for 2017?

Throughout December, we’ve been giving you the top tips to get your email strategy off the ground and ready for 2017. We know you’re sad that the...

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Waitrose holds title for strongest Christmas email campaign

Waitrose claims second consecutive win but budget supermarkets including ASDA now lead in personalisation, content and calls-to-action...

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The year of interactive email

While email has been around for a while, it can still be very hard to get right, mostly for the lack of standardization among email clients....

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Mailjet’s Advent Calendar: Tips to win at email in 2017

If you’ve ever had an Advent Calendar when you were younger (or still now, pretending to buy it for the kids, but actually stealing all the...

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Tips to master mobile-friendly email campaigns this holiday season

Make the most of this busy time of year with mobile-friendly email marketing, to remind customers about new products, gift ideas, and upcoming sales...

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Personalized emails and customer relationships: A holiday tale

You’ve probably noticed that, for some weeks now, our posts have a holiday flavor, a whole...

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Email campaign examples that rocked the holiday season

There’s no better way to draw inspiration for your holiday email campaigns than to look at what others have done well and learn from their success...

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Designing beautiful holiday emails

Designing your email is just one of the challenges you face when trying to create stunning...

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Killer email marketing tips to increase online holiday sales

For any business, the holiday season is the time when you’ll see an increase in sales for the year....

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Team Trump wins campaign email battle as Clinton misses her mark

Personalised messages and a clear call to action expose Trump’s recipe for success among small donors...

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Crafting irresistible email content this holiday season

We know the Holiday Season can be a busy period, so we’ve decided to help you prepare...

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Rock the holiday season: Mailjet’s Holiday Toolkit is back

It’s beginning to look a lot like Christmas… ? Well, maybe not just yet, but for the email...

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