Email best practices

Email marketing is becoming more and more important across all industries due to increasing digitalization and the change of customer behavior...

List segmentation is a fundamental and crucial process that determines the success rate of any email campaign. And personalization takes...

Growing a valuable email list with high ROI is a patient process. But, let’s be honest, most of us...

We, people, often use shortcuts to make our decisions. Many times, we rely on how we ‘feel’...

In March 2017, Mailjet commissioned a new piece of research to understand the views of...

Here we are again. Every once in a while, data protection makes the headlines, creating a ripple of panic in the marketing...

Mailjet infographic shows, test centre reveals hesitance among UK consumers around confidential content compared to other European audiences.

We all know the money is in the email list. But believe it or not, most marketers do a very bad...

If you follow the Mailjet blog regularly, you’re probably well aware of the importance of building...

We know mastering the art of crafting visually powerful emails can sometimes be a daunting...

In our almighty A/B Testing Beginner’s Guide for Email Marketing, we told you that knowing...

In the crazy world of marketing, we are bombarded by buzzwords on a daily basis. Whether it be our long-term favorite...