Mailjet blog
Email best practices
Everything you need to start building connections that matter.
Apple Mail Privacy Protection: Is email marketing dying again?
The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...
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The best Mother’s Day email campaigns
Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...
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How the COVID-19 pandemic has changed emailing
By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This...
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The top email clients and apps of 2021
We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which...
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The path to email engagement in 2021: Key learnings
You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...
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Email design: Trends and best practices
Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...
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6 strategies to incorporate user-generated content in your email campaigns
Imagine this: You've been daydreaming about getting a new cardigan since you first listened to Taylor Swift's Folklore, and when you...
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Top email marketing trends for 2021
Yes… It is that time of the year again. It’s time to look ahead and start planning for 2021 and we’ve got...
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7 strategies to improve your customer experience with email
Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....
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The best anniversary emails
We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...
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COVID-19: Emailing best practices in times of crisis
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect...
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Optimizing the performance of transactional emails
Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email...
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Emailing for the banking industry: Data privacy and deliverability
Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where...
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7 little tweaks that’ll improve your email marketing’s conversion rates
We all know email is the best performing marketing channel. Check out these seven tricks to boost your email strategy and increase conversion rates...
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Email marketing trends for 2020
Here we go again: It’s the end of the year, and it’s time to look at Email Marketing Trends for 2020....
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How to embed a video in an email marketing campaign
The world of email marketing is changing every day, and as more and more brands recognize the...
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The MJML holiday tutorial to win at responsive email coding
The holiday season is a key period for any marketer. It’s a great time to engage with users and customers and stand out in our recipients’...
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Free HTML templates: Generator of emails for your business
Creating email templates for different occasions can be a challenge, especially for non-designers...
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Marketers opting for homebuilt tech despite strain on team
Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology...
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The email infrastructure handbook: Homebuilt vs outsourced
Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to...
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Using the Scrum framework in your email marketing teams
Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive,...
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Understanding in-housing: Bringing marketing functions home
Understanding In-Housing: Bringing Marketing Functions Home is a research report by...
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3 ways to make email easier for WordPress users
WordPress is an online, open source tool written in PHP, designed for the creation of websites. It’s probably the easiest and...
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Best email marketing campaigns to get inspiration
So you’ve decided to get started on an email marketing campaign. Your computer is booted up, you’ve got your notebook opened...
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