Mailjet blog

Email best practices

Everything you need to start building connections that matter.

Hermes attracts icons with a giant magnet in front of post-its

Branding & email marketing: How to share your brand values via email

It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn...

Read more

Hermes points to rocket, Hera takes notes

Leveraging email in your mobile app

Have you ever looked at all the apps on your phone and wondered what went into making...

Read more

Hermes in front of a welcome screen

8 best welcome emails examples to onboard new users

A welcome email can be the beginning of a beautiful relationship – the one between your brand and...

Read more

Hermes and Hera writing a letter

The definitive guide to A/B tests in your email marketing

We spend a lot of time on this blog discussing how you can optimize your email campaigns for your...

Read more

god showing a screen to his colleagues

The 8 steps in your email team’s campaign workflow

As email marketing campaigns are more complex, email teams becoming too. We've highlighted the keys for your email team...

Read more

Hermes holding a big magnet

Email marketing tips for universities

Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and...

Read more

Hermes and Hera in front of the showroom

5 ways retail brands can amp up their marketing in 2019

The internet has been transforming the retail world by continuously coming up with new ways...

Read more

Hermes and Hera with Star Wars legos

Best email marketing software comparison

Looking for which email marketing software to choose but don’t know where to start? Whether...

Read more

Hermes choosing the team

The 5 people you’ll need on your email team

Email marketing is increasingly becoming a team sport as email has shifted from plain text...

Read more

Gods looking at tablet with graphs in dude's hands

Email blast: 4 tips to send better email campaigns

An email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive...

Read more

Hermes drawing arrow in front of envelope

Can email marketing still drive high engagement?

Lately, some businesses have been navigating the same questions when it comes to their

Read more

email-icon

Keep me posted! Get our news and tips every week.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

Hermes sitting on letters, Hera talking in megaphone

6 great newsletter examples with actionable insights

At Mailjet, we see a lot of great email newsletter examples. Some of them are funny, some exciting, others engaging. But one thing is for...

Read more

Hermes helps a Goddess to paint

5 free newsletter templates to make your email standout

At Mailjet our goal is to make your life easier! That’s why we are offering you a gallery of free...

Read more

Hera and Hermes in front of colored charcoal

Lessons from nonprofits: How to use email to drive revenue

We collected some of our favorite nonprofit marketing techniques and looked at how they applied to other industries and organizations...

Read more

Hermes takes a picture of a Goddess sitting on the stats in front of some circles

What is a good open rate and how to improve it

We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy...

Read more

Hermes with a sward ready to fight

Are startups ready for GDPR? We look to the numbers

It’s finally here! After several months of preparation, this week the General Data Protection...

Read more

Hermes sitting on books while reading

GDPR: How to requalify your lists and prove contacts consent?

At the time this article is being written, we are less than 10 days from the entry into force of the...

Read more

Hermes with a picture and Hera with a brush

Infographic: The psychology of color in email marketing

So you're wondering how "marketing colors" can help you convince people? We all realize that colors can have different effects on our...

Read more

Hermes and a Goddess cowering from a three-headed dog next to a tall building

Marketers plan to shift to new marketing channels post ePrivacy

GDPR is not the only new regulation on the minds of Marketers....

Read more

Hermes is writing on the desk

How to align website personalization with your emailing strategy

At AB Tasty, we’re big believers in the benefits of personalization for marketers - more specifically, of website personalization. Borrowing...

Read more

Hermes sitting on books while reading

GDPR in the US & Canada: How will it affect your business?

GDPR, the EU’s General Data Protection Regulation, comes into effect in May this year and...

Read more

Mailjet-iconIt's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon Mailjet Icon