Mailjet blog
Email best practices
Everything you need to start building connections that matter.

Branding & email marketing: How to share your brand values via email
It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn...
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Leveraging email in your mobile app
Have you ever looked at all the apps on your phone and wondered what went into making...
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8 best welcome emails examples to onboard new users
A welcome email can be the beginning of a beautiful relationship – the one between your brand and...
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The definitive guide to A/B tests in your email marketing
We spend a lot of time on this blog discussing how you can optimize your email campaigns for your...
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The 8 steps in your email team’s campaign workflow
As email marketing campaigns are more complex, email teams becoming too. We've highlighted the keys for your email team...
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Email marketing tips for universities
Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and...
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5 ways retail brands can amp up their marketing in 2019
The internet has been transforming the retail world by continuously coming up with new ways...
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Best email marketing software comparison
Looking for which email marketing software to choose but don’t know where to start? Whether...
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The 5 people you’ll need on your email team
Email marketing is increasingly becoming a team sport as email has shifted from plain text...
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Email blast: 4 tips to send better email campaigns
An email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive...
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Can email marketing still drive high engagement?
Lately, some businesses have been navigating the same questions when it comes to their
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6 great newsletter examples with actionable insights
At Mailjet, we see a lot of great email newsletter examples. Some of them are funny, some exciting, others engaging. But one thing is for...
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5 free newsletter templates to make your email standout
At Mailjet our goal is to make your life easier! That’s why we are offering you a gallery of free...
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Lessons from nonprofits: How to use email to drive revenue
We collected some of our favorite nonprofit marketing techniques and looked at how they applied to other industries and organizations...
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What is a good open rate and how to improve it
We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy...
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How to boost your email list using SEO
Content + SEO + lead magnets = more emails...
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Are startups ready for GDPR? We look to the numbers
It’s finally here! After several months of preparation, this week the General Data Protection...
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GDPR: How to requalify your lists and prove contacts consent?
At the time this article is being written, we are less than 10 days from the entry into force of the...
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GDPR: A Mailjet “how-to” guide to prove your contacts’ consent
Mailjet was the first emailing solution to be GDPR-complaint…
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Infographic: The psychology of color in email marketing
So you're wondering how "marketing colors" can help you convince people? We all realize that colors can have different effects on our...
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Marketers plan to shift to new marketing channels post ePrivacy
GDPR is not the only new regulation on the minds of Marketers....
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How to align website personalization with your emailing strategy
At AB Tasty, we’re big believers in the benefits of personalization for marketers - more specifically, of website personalization. Borrowing...
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GDPR in the US & Canada: How will it affect your business?
GDPR, the EU’s General Data Protection Regulation, comes into effect in May this year and...
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