Email best practices

As an email marketer, you want to reach a broad audience who are interested in what you have to say. This entails compiling an email list of interested subscribers, personalizing the content you send, and analyzing data to find out what works best. But what if you follow...

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...

What do you know about the EU Cookie Law? You’ve no doubt taken efforts to comply with GDPR, but you should also be prepared for the new ePrivacy directive that’s about to take effect. How can you do that? In this article, we have summarized everything you need to...

Research shows that visual posts garner 650% higher user engagement than text-only posts. In fact, 67% of consumers prefer detailed, clear images instead of customer reviews or product descriptions. Based on these statistics, it’s safe to say that focusing on...

Workplace collaboration is an excellent practice that helps your brand achieve its true potential. By considering input from multiple people, projects become more refined, take less time, and promote inclusivity. Collaboration had a different meaning back in the day...

Millennials are growing up! The generation born between 1981 and 1996 is now 26–41. They're starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school...

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...

If you love to travel, you definitely know how it feels when you experience different cultures, traditions, and customs of distinct countries. Of course, sometimes, hopping on a plane and heading to some far-off exotic destination is easier said than done. The COVID-19...

Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...

You’re here because you know the power of email marketing and want to maximize your return on investment (ROI) in the sports marketing field. So strap in, and we’ll tell you how to use digital marketing to reach your business goals. Creating engaging email content is...