Mailjet blog
Email best practices
Everything you need to start building connections that matter.

Email marketing best practices to improve your performance
Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...
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The path to email engagement in 2021: Key learnings
You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...
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Email design: Trends and best practices
Do you think that designing an email is an art form that is out of your reach? Think again! Email design is all about being familiar with a few basic best...
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6 strategies to incorporate user-generated content in your email campaigns
Imagine this: You've been daydreaming about getting a new cardigan since you first listened to Taylor Swift's Folklore, and when you...
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Top email marketing trends for 2021
Yes… It is that time of the year again. It’s time to look ahead and start planning for 2021 and we’ve got...
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The art of empathetic email
We’ve all seen them before – those marketing emails that try to be empathetic and genuine, but end up feeling fake and...
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7 strategies to improve your customer experience with email
Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....
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What is an SMTP Relay and why do we use it?
Emailing is hard. It might look easy at first–just write something smart, press Send and wait, right...
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How to brand transactional emails
Learn the fundamentals of transactional email branding and design tools, so that user experiences remain seamless from website to inbox and back again...
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The best anniversary emails
We all know that anniversaries are important—they mark milestones in relationships both old and new. They are personal and unique,...
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ePrivacy: Everything you need to know about the EU Cookie Law
What do you know about the EU Cookie Law?
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COVID-19: Emailing best practices in times of crisis
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect...
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Optimizing the performance of transactional emails
Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email...
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Emailing for the banking industry: Data privacy and deliverability
Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where...
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7 little tweaks that’ll improve your email marketing’s conversion rates
We all know email is the best performing marketing channel. Check out these seven tricks to boost your email strategy and increase conversion rates...
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Email campaign ideas to test in the new year
Since 2020 is already in full swing, and we’re totally confident that you haven’t dropped any of...
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Email marketing trends for 2020
Here we go again: It’s the end of the year, and it’s time to look at Email Marketing Trends for 2020....
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How to plan an effective newsletter strategy
Newsletters are one of the most important parts of email marketing. Not only do they offer ample...
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How to embed a video in an email marketing campaigns?
The world of email marketing is changing every day, and as more and more brands recognize the...
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The MJML holiday tutorial to win at responsive email coding
The holiday season is a key period for any marketer. It’s a great time to engage with users and customers and stand out in our recipients’...
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Free HTML templates: Generator of emails for your business
Creating email templates for different occasions can be a challenge, especially for non-designers...
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Marketers opting for homebuilt tech despite strain on team
Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology...
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How to write the perfect email subject line
Learn how to write the perfect email subject line.
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The email infrastructure handbook: Homebuilt vs outsourced
Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to...
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