Email best practices
Everything you need to start building connections that matter.
Email marketing best practices to improve your performance
Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the...
The path to email engagement in 2021: Key learnings
You spend hours working on a great Valentine’s Day campaign, carefully applying some of the things...
6 strategies to incorporate user-generated content in your email campaigns
Imagine this: You've been daydreaming about getting a new cardigan since you first listened to Taylor Swift's Folklore, and when you...
7 strategies to improve your customer experience with email
Sometimes email marketing can feel like an ocean of buzzwords from the movie Office Space....
ePrivacy: Everything you need to know about the EU Cookie Law
What do you know about the EU Cookie Law?
COVID-19: Emailing best practices in times of crisis
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect...
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Optimizing the performance of transactional emails
Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email...
Emailing for the banking industry: Data privacy and deliverability
Emailing has proven very effective in virtually every industry right across the board. This is especially true in the financial and governmental sector, where...
7 little tweaks that’ll improve your email marketing’s conversion rates
We all know email is the best performing marketing channel. Check out these seven tricks to boost your email strategy and increase conversion rates...
How to embed a video in an email marketing campaigns?
The world of email marketing is changing every day, and as more and more brands recognize the...
The MJML holiday tutorial to win at responsive email coding
The holiday season is a key period for any marketer. It’s a great time to engage with users and customers and stand out in our recipients’...
Free HTML templates: Generator of emails for your business
Creating email templates for different occasions can be a challenge, especially for non-designers...
Marketers opting for homebuilt tech despite strain on team
Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology...
The email infrastructure handbook: Homebuilt vs outsourced
Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to...