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Email best practices

Everything you need to start building connections that matter.

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How to build your email list: The ultimate guide

Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...

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Email marketing in 2023: Key takeaways from the Inbox Insights survey

Email is a powerful communication channel and a versatile marketing tool. Ask a bunch of senders about their approaches to email marketing in 2023 and you’re sure to hear a different answer every time. Your business and brand are unique. So is your email...

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Responsive emails: Five things to avoid when writing them

Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...

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Strategies to optimize ecommerce email marketing campaigns

Professional email marketers know that most people spend about 15 seconds reading an email. That’s why you have to level up your email marketing by performing A/B tests, learning about automation, email copy, and design to make your emails worth your...

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Optimize your transactional email design

When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...

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Create your email signature in four easy steps

We know you send and receive a lot of emails. But how are you signing those emails? Do you give your first and last names and a cheery farewell? If this is you, you’re missing out on an opportunity to brand yourself and show your contacts a bit of your personality. A...

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Effectively use newsletter graphics with these 6 tips

Newsletters don’t have to be boring like a broadsheet newspaper. They can be fun like the colorful, moving newspapers from Harry Potter. With the advent of useful design software like Canva and Figma, it’s never been easier to spruce up your newsletters with engaging...

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The many uses and benefits of email templates explained

Stop us if we're describing you: Your team thrives when producing highly professional email campaigns and communication materials. You all geek out over everything analytics and love tweaking your content and subject lines to optimize the best results and improve...

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Here’s how to write the best newsletter introductions

It can be hard to know where to start when you want to grow your business and increase brand awareness. Email marketing has a proven track record of building relationships with potential clients while offering an excellent return on investment (ROI). And email...

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All you need to know about newsletter subject lines

Yes, you read that right. There are dos and don’ts to email subject lines. Considering email is one of the most effective ways to attract new customers, build brand awareness, and increase sales figures, it's crucial for you to draft the quirkiest yet easiest subject lines...

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4 ways to design a newsletter that people will actually read

What if we told you that 42% of people prefer to hear from brands by subscribing to their newsletters? That’s in the top three preferred channels, only behind direct to website and social media. So how are they doing this? And how do you design a newsletter anyway...

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The ultimate guide to high-converting email copywriting

Writing copy for email campaigns can sometimes leave us frozen like a deer in headlights. How many times has your mind gone blank when trying to write perfectly converting copy? Lucky for us, the whimsical copywriter Lianna Patch joined us for last year’s Email Camp...

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How to plan an effective newsletter strategy to achieve your marketing goals

Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationship between customers and companies. At first glance, the topic of creating a newsletter may seem to...

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The most creative ideas for New Year’s email campaigns

The winter holiday season is over on December 26, right? Well, not quite. Don’t forget about the New Year's optimistic energy! ! Check out these cool email marketing campaign ideas to get your Year of Email off to an excellent start. Not sure what to do? There’s no...

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What is a webhook and why do you need it?

Just think about the amount of information you get about the emails you send. We’re sure you love all the detailed stats Mailjet offers, but you wish there was just a way the right data would come to you, instead of looking for the needle in the haystack. That’s where...

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How email segmentation can increase your conversion rate

They say each person is as unique as a snowflake. And each unique snowflake has its own unique interests and needs. That’s why traditional emailing strategies like email blasting have gone out of fashion – except maybe among prolific spammers. Email segmentation...

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Email marketing trends for 2023

Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...

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Create the best transactional email with these tips

Once upon a time, branding didn't play much of a role in marketing emails. Before, you'd design email templates with images, tables, and inline CSS. If there were any logos at all within a promotional email, you could consider it branded. Today, branding is a vital...

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5 trusted principles for growth through receipt emails

You go to an online store, purchase something, check out, and voila! The transaction is successful. What's the next thing you do? You check your email for the purchase receipt. It turns out almost everyone around the world does the same thing – we wait for the...

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How to create content when you’re feeling lazy

As an email marketer, creating engaging content that drives conversions and helps your brand excel is a top priority. After all, email marketing campaigns are one of the most effective ways to create and build customer relationships, and finding ways to optimize...

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How transactional emails affect customer engagement levels

All businesses majorly focus on acquiring new customers. They aim to ensure that the customers remain loyal to them and don’t choose their competitors. However, these businesses tend to forget about the newly acquired customers until it's time to lure them...

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What’s a sustainable alternative to paper receipts?

In a research study, Mailjet found that 15 of the U.K.’s top 30 high street clothing labels fail to offer any kind of e-receipt to customers when shopping within their physical stores. Brands spend at least £32M on printing 11.2B receipts in the U.K. Despite the boom in...

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8 marketing ideas and best practices for transactional email

Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...

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Kick off your holiday email strategy with these 5 ideas

Holidays are just around the corner, and we couldn’t be more excited. Over the upcoming winter months, we plan to discuss email strategies and the best practices to get to the top of the inbox as businesses vie for wallet share. Content, design, deliverability, analytics...

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