Mailjet blog
Email best practices
Everything you need to start building connections that matter.

How to test responsive email design
As an email marketer, you want to reach a broad audience who are interested in what you have to say. This entails compiling an email list of interested subscribers, personalizing the content you send, and analyzing data to find out what works best. But what if you follow...
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Which SMTP port should I use with Mailjet?
Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...
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Email marketing psychology: 8 hacks for effective campaigns
We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...
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ePrivacy: Everything you need to know about the EU Cookie Law
What do you know about the EU Cookie Law? You’ve no doubt taken efforts to comply with GDPR, but you should also be prepared for the new ePrivacy directive that’s about to take effect. How can you do that? In this article, we have summarized everything you need to...
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ALT text in email – why is it such an essential feature?
Research shows that visual posts garner 650% higher user engagement than text-only posts. In fact, 67% of consumers prefer detailed, clear images instead of customer reviews or product descriptions. Based on these statistics, it’s safe to say that focusing on...
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How email is significant in modern workplace collaboration
Workplace collaboration is an excellent practice that helps your brand achieve its true potential. By considering input from multiple people, projects become more refined, take less time, and promote inclusivity. Collaboration had a different meaning back in the day...
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Millennials and Gen Z: Differences in email marketing
Millennials are growing up! The generation born between 1981 and 1996 is now 26–41. They're starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school...
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Thanksgiving Email: Five tips to make your customers feel appreciated
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...
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Optimizing your global strategy with email localization
If you love to travel, you definitely know how it feels when you experience different cultures, traditions, and customs of distinct countries. Of course, sometimes, hopping on a plane and heading to some far-off exotic destination is easier said than done. The COVID-19...
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How to win the crowded Black Friday email inbox
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year...
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17 responsive email templates for your holiday campaigns
The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the...
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3 email marketing ideas for companies that love sports
You’re here because you know the power of email marketing and want to maximize your return on investment (ROI) in the sports marketing field. So strap in, and we’ll tell you how to use digital marketing to reach your business goals. Creating engaging email content is...
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Create eye-catching Halloween email subject lines: Tips & examples
Shock and horror – you're sending out a Halloween-themed email campaign but can't think of any good subject lines... The scariest...
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Tips and tricks to create stunning Halloween emails
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber...
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The 4 best ways to use emojis to optimize email subject lines
We don’t need to tell you how common it is to use emojis for digital communication. But how did emojis become symbols of human emotions? Today, emojis are so popular that we even have an emoji keyboard and an emojipedia explaining each one’s origin. They’ve...
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6 stats that show how email marketing can supercharge your business
Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive...
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The truth about compliance and data privacy between the EU and U.S.
There’s been news recently about an agreement on protecting EU personal data transferred across borders to the United States. Plus, there’s also talk of a comprehensive federal data privacy bill in Washington, D.C. So, is any of this going to make a difference...
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Email marketing metrics: What do they tell you?
In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send with the satisfaction of a job well done. Yet, funnily enough, this is just half of the job. There is...
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10 common email marketing mistakes to avoid in your campaign
Steve Jobs once said, “It’s impossible to fail if you learn from your mistakes.” If you’re here today, it either means you want to learn from others’ mistakes or you’ve made a few yourself. Either way, email marketing blunders are a chance to dissect bad thinking and...
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How to improve the design of your responsive emails
Did you think responsive email design meant sending emails that guaranteed you’d never be ghosted again? It’s okay if you did. But seriously – responsive emails are specifically-coded emails to look tailor-made to whatever device they’re being read on. When emails...
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How to add and send animated GIFs in emails
We all love a good animated GIF. Nearly 40 years have passed since the world saw its first GIF (a rotating globe created in 1987), and they still intrigue and entertain us. These days...
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Getting close to your audience using empathetic emails
We all know the best digital marketing strategies build long-term customer loyalty. After all, what business owner in their right mind wouldn’t want to grow and retain their client...
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How to create eye-catching newsletters in 8 easy steps
The email newsletter is among the most potent weapons in your email marketing arsenal. They leap buildings with optimal newsletter design, fly around on social media, and...
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Designing the perfect newsletter for marketing
Sometimes a tried-and-true method can be more successful than an innovative one, and this principle applies to newsletter marketing. Working in ecommerce and digital marketing...
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