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Email best practices

Everything you need to start building connections that matter.

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Grow your email list with website pop-ups

You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment...

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4 steps to complete your email marketing audit

Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you...

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The power of personalized emails: A guide for marketers

Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you...

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How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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The ultimate guide to building your email marketing team

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The...

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Email marketing audits: Everything you need to know

What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the...

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Three Gods for a Valentine's Day

Tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are...

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Getting your Super Bowl email marketing strategy right

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here…

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Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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6 times email could have saved Christmas (movies)

Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families...

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50 newsletter ideas to create engaging emails

Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10...

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How email helps solve holiday shopping supply chain issues

Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...

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Ultimate guide to B2B email marketing

If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200%...

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Black Friday email marketing strategy: the retail perspective

Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who...

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Apple Mail demographics: What it means for email marketers

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes...

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Dark mode for email survey: What do marketers think?

Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark?...

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Privacy matters at Mailjet: Your data is safe with us

Here we go again. The ever-changing world of data privacy is… well… ever-changing, and it’s sometimes hard to keep up with the laws and...

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How can marketers prepare for Apple Mail Privacy Protection?

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online...

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Accessibility testing tools: Top options for marketing teams

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

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Spinning the globe: Email engagement habits around the globe

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...

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Data compliance survey: How seriously are businesses taking data privacy laws?

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...

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Hermes thinking about spam

Apple Mail Privacy Protection: Is email marketing dying again?

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...

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Top B2C email campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of...

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The best Mother’s Day email campaigns

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...

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