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Email best practices

Everything you need to start building connections that matter.

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The email infrastructure handbook: Homebuilt vs outsourced

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to...

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Using the Scrum framework in your email marketing teams

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive,...

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Understanding in-housing: Bringing marketing functions home

Understanding In-Housing: Bringing Marketing Functions Home is a research report by...

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Email marketing to Millennials and Gen Z: What's the difference?

Millennials are growing up! The generation born between 1981 and 1996 are now aged

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3 ways to make email easier for WordPress users

WordPress is an online, open source tool written in PHP, designed for the creation of websites. It’s probably the easiest and...

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Best email marketing campaigns to get inspiration

So you’ve decided to get started on an email marketing campaign. Your computer is booted up, you’ve got your notebook opened...

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Branding & email marketing: How to share your brand values via email

It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn...

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Leveraging email in your mobile app

Have you ever looked at all the apps on your phone and wondered what went into making...

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8 best welcome emails examples to onboard new users

A welcome email can be the beginning of a beautiful relationship – the one between your brand and...

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The definitive guide to A/B tests in your email marketing

We spend a lot of time on this blog discussing how you can optimize your email campaigns for your...

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50% of the high street offers no sustainable alternative to paper receipts

£32 million spent on paper receipts and still 50% of the High Street offers no sustainable alternative...

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The 8 steps in your email team’s campaign workflow

As email marketing campaigns are more complex, email teams becoming too. We've highlighted the keys for your email team...

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Email marketing tips for universities

Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and...

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5 ways retail brands can amp up their marketing in 2019

The internet has been transforming the retail world by continuously coming up with new ways...

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5 mistakes any email marketer must avoid

There are around 3.7 billion global email users according to Leighton Interactive. While this marketing channel remains highly actionable,...

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Best email marketing software comparison

Looking for which email marketing software to choose but don’t know where to start? Whether...

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How email segmentation can increase your conversion rate

Each person is unique. What could be the first line of a self-help book works just as well as the first...

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Which SMTP port should I use with Mailjet?

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

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The 5 people you’ll need on your email team

Email marketing is increasingly becoming a team sport as email has shifted from plain text...

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Email blast: 4 tips to send better email campaigns

An email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive...

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Can email marketing still drive high engagement?

Lately, some businesses have been navigating the same questions when it comes to their

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6 great newsletter examples with actionable insights

At Mailjet, we see a lot of great email newsletter examples. Some of them are funny, some exciting, others engaging. But one thing is for...

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