Email best practices
Everything you need to start building connections that matter.
The email infrastructure handbook: Homebuilt vs outsourced
Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to...
Using the Scrum framework in your email marketing teams
Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive,...
Understanding in-housing: Bringing marketing functions home
Understanding In-Housing: Bringing Marketing Functions Home is a research report by...
Email marketing to Millennials and Gen Z: What's the difference?
Millennials are growing up! The generation born between 1981 and 1996 are now aged
Branding & email marketing: How to share your brand values via email
It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn...
8 best welcome emails examples to onboard new users
A welcome email can be the beginning of a beautiful relationship – the one between your brand and...
The definitive guide to A/B tests in your email marketing
We spend a lot of time on this blog discussing how you can optimize your email campaigns for your...
50% of the high street offers no sustainable alternative to paper receipts
£32 million spent on paper receipts and still 50% of the High Street offers no sustainable alternative...
The 8 steps in your email team’s campaign workflow
As email marketing campaigns are more complex, email teams becoming too. We've highlighted the keys for your email team...
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5 ways retail brands can amp up their marketing in 2019
The internet has been transforming the retail world by continuously coming up with new ways...
How email segmentation can increase your conversion rate
Each person is unique. What could be the first line of a self-help book works just as well as the first...
Email blast: 4 tips to send better email campaigns
An email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive...
6 great newsletter examples with actionable insights
At Mailjet, we see a lot of great email newsletter examples. Some of them are funny, some exciting, others engaging. But one thing is for...