Author
Josie Scotchmer
Josie Scotchmer was the UK Marketing Manager at Sinch Mailjet. She's a seasoned marketer with a many years of experience in email marketing strategies. She writes about tips and best practices to help senders make the most of their email programs.
Latest stories by Josie Scotchmer
Email best practices
5 min
Empower the secret weapons of email with A/B testing
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Marketing
3 min
Tackling ‘The Coding Gap’, one integration at a time...
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Marketing
1 min
Addressing the Coding Gap: A research report
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Email best practices
1 min
Waitrose holds title for strongest Christmas email campaign
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Email best practices
1 min
Team Trump wins campaign email battle as Clinton misses her mark
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Marketing
1 min
Marketing to the over 55s: A research report
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Deliverability
5 min
Improve your email deliverability: The secrets to send your holiday emails straight to the inbox
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Email best practices
4 min
Giving your users a (summer) break: How to get your email marketing strategy right
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Email best practices
1 min
Consumers reveal how brands are missing the communication mark: A research report
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Email best practices
3 min
What does Brexit mean for UK marketers?
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Email best practices
1 min
The state of email marketing automation in UK SMBs: A research report
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Email best practices
3 min
Privacy Shield: Not quite there yet
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