Author
Josie Scotchmer
Josie Scotchmer was the UK Marketing Manager at Sinch Mailjet. She's a seasoned marketer with a many years of experience in email marketing strategies. She writes about tips and best practices to help senders make the most of their email programs.
Latest stories by Josie Scotchmer
Empower the secret weapons of email with A/B testing
In the crazy world of marketing, we are bombarded by buzzwords on a daily basis. Whether it be our long-term favorite...
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Tackling ‘The Coding Gap’, one integration at a time...
In December, we gave you the Christmas present you were all dying to receive… we integrated...
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Addressing the Coding Gap: A research report
In January 2017, Mailjet commissioned a new piece of research to understand the ‘Coding...
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Waitrose holds title for strongest Christmas email campaign
Waitrose claims second consecutive win but budget supermarkets including ASDA now lead in personalisation, content and calls-to-action...
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Educating email marketers: Mailjet lands in London
Here at Mailjet, we love getting out of the office every now and then to hear all of your email...
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Team Trump wins campaign email battle as Clinton misses her mark
Personalised messages and a clear call to action expose Trump’s recipe for success among small donors...
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Marketing to the over 55s: A research report
In September 2016, Mailjet commissioned a new piece of research to understand how...
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Improve your email deliverability: The secrets to send your holiday emails straight to the inbox
Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder...
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Giving your users a (summer) break: How to get your email marketing strategy right
Summer has officially made an appearance, so you might be thinking it’s a good idea to alter your...
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Consumers reveal how brands are missing the communication mark: A research report
In July 2016, Mailjet commissioned a new piece of research to understand how consumers in...
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What does Brexit mean for UK marketers?
Brexit has become this summer’s trending topic. Move aside, Euro 2016 and Rio Olympics, Brexit has managed to send the whole of Europe into turmoil...
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The state of email marketing automation in UK SMBs: A research report
Mailjet commissioned a new piece of research in April 2016 to understand how UK SMBs view...
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