Email Best Practices
Consumers reveal how brands are missing the communication mark: A research report
In July 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK view communication with the brands they interact with.
In July 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK view communication with the brands they interact with. The survey was taken by over 1000 consumers from across the UK, all participants were aged 16 and above.
The research looked at consumers mobile habits, to identify how and when to best reach consumers on mobile. The study also looked at what consumers are looking for in the communications they receive from the brands they interact with.
Are you meeting consumers expectations with your brand communications? Not sure, download the report to find out what consumers really want from the brands they interact with.
How to optimize your event email marketing campaign
For event marketers, email is an integral part of the overall strategy. In fact, studies show that...
The most creative ideas for New Year’s email campaigns
The winter holiday season is over on December 26, right? Well, not quite. Don’t forget about the New Year's optimistic energy! ! Check out these cool email marketing campaign ideas to get your Year of Email off to an excellent start. Not sure what to do? There’s no...
Email marketing psychology: 8 hacks for effective campaigns
We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...