Josie Scotchmer was the UK Marketing Manager at Sinch Mailjet. She's a seasoned marketer with a many years of experience in email marketing strategies. She writes about tips and best practices to help senders make the most of their email programs.
Latest stories by Josie Scotchmer
How transactional email problems impact customer loyalty: A research report
How Transactional Email Problems Impact Customer Loyalty...
GDPR - right side of automation: A research report
The European General Data Protection Regulation (GDPR) will come into effect on May 25th,...
Power your customer experience with email: A Mailjet webinar
Email enables you to have a one-to-one dialogue with each of your customers, at scale. From...
Email innovations for the next 5 years: A research report
In March 2017, Mailjet commissioned a new piece of research to understand the views of...
Latest US data protection news: What does it mean for you?
Here we are again. Every once in a while, data protection makes the headlines, creating a ripple of panic in the marketing...
Infographic: Curiosity killed the marketer (and their subject lines)
Mailjet infographic shows, test centre reveals hesitance among UK consumers around confidential content compared to other European audiences.
Are marketers forgetting younger generations act differently?
This post was first published on Voxburner, in the run up to their YMS event in London. YMS is...