Marketing to the over 55s: A research report

Download the report to gain marketing insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry.

PUBLISHED ON September 27, 2016

In September 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK over the age of 55 view communication with the travel brands they interact with. The survey was taken by over 1000 consumers from across the UK.

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The research looked at how consumers over the age of 55 interact with technologies and how they’re being targeted by travel brands at this time of year. The research also aims to highlight why email should be part of your marketing strategy to engage these consumers.

Are you targeting your customers differently, depending on their age? Download the report to gain insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry.

Josie Scotchmer

Former UK Marketing Manager at Sinch Mailjet

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