Marketing
Marketing to the over 55s: A research report
Download the report to gain marketing insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry.

PUBLISHED ON
In September 2016, Mailjet commissioned a new piece of research to understand how consumers in the UK over the age of 55 view communication with the travel brands they interact with. The survey was taken by over 1000 consumers from across the UK.
The research looked at how consumers over the age of 55 interact with technologies and how they’re being targeted by travel brands at this time of year. The research also aims to highlight why email should be part of your marketing strategy to engage these consumers.
Are you targeting your customers differently, depending on their age? Download the report to gain insights into what the over 55s market expects from brand communication, specifically in the travel and tourism industry.
Related readings
Popular posts

Marketing calendar 2024: Dates you shouldn’t miss this year
We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...
Read more

Reducing email’s carbon footprint
When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...
Read more

Top email marketing trends for 2022
To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...
Read more