Email Best Practices
Team Trump wins campaign email battle as Clinton misses her mark
We analyzed candidates emails ahead of the US General Election.
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Table of content
Personalised messages and a clear call to action expose Trump’s recipe for success among small donors
Trump campaign emails outperform the Clinton campaign by 12.9 points to 11.0 across six separate marketing parameters
However, with a possible 27 points up for grabs, low scores across the board indicate a huge missed opportunity for both nominees
Both campaigns showed poor personalisation, poor design and cross device compatibility
