Email Best Practices

Team Trump wins campaign email battle as Clinton misses her mark

We analyzed candidates emails ahead of the US General Election.

Hermes holding a big magnet

Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

  • Trump campaign emails outperform the Clinton campaign by 12.9 points to 11.0 across six separate marketing parameters

  • However, with a possible 27 points up for grabs, low scores across the board indicate a huge missed opportunity for both nominees

  • Both campaigns showed poor personalisation, poor design and cross device compatibility

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