Email Best Practices

Team Trump wins campaign email battle as Clinton misses her mark

We analyzed candidates emails ahead of the US General Election.

Hermes holding a big magnet



Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

  • Trump campaign emails outperform the Clinton campaign by 12.9 points to 11.0 across six separate marketing parameters

  • However, with a possible 27 points up for grabs, low scores across the board indicate a huge missed opportunity for both nominees

  • Both campaigns showed poor personalisation, poor design and cross device compatibility

Popular posts

Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

Read more

Hermes on a moped delivering mail to a mailbox

Reducing email’s carbon footprint

When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems...

Read more

Mother's day gift for Hera

Marketing calendar 2024: Dates you shouldn’t miss this year

We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon