Boosting customer happiness with Mailjet x Cloud Elements help desk hub

How to use the Mailjet and Cloud Elements integration to boost customer happiness and retention.

Hermes holds an email in front of the laptop screen

PUBLISHED ON June 04, 2015

This is the third and final post in our joint blog series with Cloud Elements, all-in-one cloud API management and integration service. In the first post, we covered how e-commerce businesses use Mailjet and Cloud Elements to send targeted, value-adding email. Our second post talked about how businesses use our integration to easily connect Mailjet with a CRM platform, such as Salesforce, to consolidate customer data for smarter insights into consumer needs and demands.

Recent articles

How many marketing emails is too many?

100+ email spam words to avoid in your email marketing campaign

Single vs. double opt-in: Which one should you use?

In this post, we’ll be wrapping up the customer life-cycle by taking a look at how the Mailjet-Cloud Elements integration can be used towards customer happiness and retention.

Mailjet’s API with the Help Desk Hub is the first singular API to integrate customer service across the industry’s leading cloud help desk services. These services include Zendesk, Salesforce Service Cloud and JIRA. This means that developers only need to write to one API to integrate with cloud help desk solutions to manage incidents, priorities, statuses and users.

Create contact lists based on prior support ticket inquiries and send targeted email. For example, if many customers are asking how to integrate a certain product, the integration can be used to send a tutorial to educate specific product users.

We’ve set one up of our own in Zendesk as shown below. Simply create a list - we’ve called it “Customers with questions about Mailjet”, and define which customers land in this list by adding triggers. Triggers tell Zendesk with actions to track.

Hop over to the Cloud Elements blog for more integration use cases.

We love feedback! Drop us a message at plugins@mailjet.com with any thoughts on the integration, questions, or just to say hi. Happy emailing!

The Sinch Mailjet team

The team at Sinch Mailjet

Related readings

Introducing Sinch Mailjet’s new AI Copy Generator

As email senders, we’ve all been in this position before – staring down at a blank screen just willing words to appear as if by magic. It’s so intensely frustrating: The more we encourage our brains to do the task, the more these words seem to abandon us. The...

How to set up a double opt-in subscription form via Mailjet’s API

Deliverability is a pain. We know it. That’s why, here at Sinch Mailjet, we are doing our best to get your emails straight into the inbox, but we need your help as well. We know that you want this too, soyu can consistently generate more visits to your site. While we can...

Dynamic email content for personalized marketing campaigns

How great are emails that are tailored just for you? That feeling is essential to help businesses stand out. In fact, 65% of email marketers say dynamic content is the most effective personalization tactic in their arsenal. Also, companies who customize...