The Mailjet Team


The Mailjet by Sinch team

The team at Mailjet by Sinch

Latest stories by The Mailjet by Sinch team

Hermes and Hera writing a letter

8 essential email marketing KPIs and how to track them

Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...

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Strategies to optimize ecommerce email marketing campaigns

Professional email marketers know that most people spend about 15 seconds reading an email. That’s why you have to level up your email marketing by performing A/B tests, learning about automation, email copy, and design to make your emails worth your...

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Hermes paints a Goddess on top of pink and blue

Optimize your transactional email design

When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...

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Hermes and Hera with mailbox

Create your email signature in four easy steps

We know you send and receive a lot of emails. But how are you signing those emails? Do you give your first and last names and a cheery farewell? If this is you, you’re missing out on an opportunity to brand yourself and show your contacts a bit of your personality. A...

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Hermes is painting on canvas

Effectively use newsletter graphics with these 6 tips

Newsletters don’t have to be boring like a broadsheet newspaper. They can be fun like the colorful, moving newspapers from Harry Potter. With the advent of useful design software like Canva and Figma, it’s never been easier to spruce up your newsletters with engaging...

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The many uses and benefits of email templates explained

Stop us if we're describing you: Your team thrives when producing highly professional email campaigns and communication materials. You all geek out over everything analytics and love tweaking your content and subject lines to optimize the best results and improve...

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Hermes in front of some newsletter boxes with a letter

Here’s how to write the best newsletter introductions

It can be hard to know where to start when you want to grow your business and increase brand awareness. Email marketing has a proven track record of building relationships with potential clients while offering an excellent return on investment (ROI). And email...

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Illustration of two Greek goddesses in front of a newspaper stand

All you need to know about newsletter subject lines

Yes, you read that right. There are dos and don’ts to email subject lines. Considering email is one of the most effective ways to attract new customers, build brand awareness, and increase sales figures, it's crucial for you to draft the quirkiest yet easiest subject lines...

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Hermes and a goddess in an artist loft

4 ways to design a newsletter that people will actually read

What if we told you that 42% of people prefer to hear from brands by subscribing to their newsletters? That’s in the top three preferred channels, only behind direct to website and social media. So how are they doing this? And how do you design a newsletter anyway...

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Hermes holding a wrench fixing a server

To zero-party data and beyond: The four types of marketing data

The pursuit of customer data goes back to the dawn of the 20th century when direct response marketers began placing ads in magazines and sending mail through the Post Office. Each campaign produced customer data, which could be used to finely tune...

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Hermes is writing next to a laptop

How to plan an effective newsletter strategy to achieve your marketing goals

Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationship between customers and companies. At first glance, the topic of creating a newsletter may seem to...

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Gods using tools on stack of books

What is a webhook and why do you need it?

Just think about the amount of information you get about the emails you send. We’re sure you love all the detailed stats Mailjet offers, but you wish there was just a way the right data would come to you, instead of looking for the needle in the haystack. That’s where...

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