Latest stories by The Mailjet by Sinch team

10 best practices for must-read content
“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting, we’d be rich. While email newsletters can be great tools for engagement, creating a truly outstanding email newsletter means doing more than simply...
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Here’s how flat design makes marketing emails appealing
Simple ways of completing a task make your life easier. Whether it’s a coffee maker that brews a fresh pot or a car door that opens without a key, ease of use goes a long way toward efficiently helping you through the day. More and more these days, the same...
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Dynamic email content for personalized marketing campaigns
How great are emails that are tailored just for you? That feeling is essential to help businesses stand out. In fact, 65% of email marketers say dynamic content is the most effective personalization tactic in their arsenal. Also, companies who customize...
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8 essential email marketing KPIs and how to track them
Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...
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Strategies to optimize ecommerce email marketing campaigns
Professional email marketers know that most people spend about 15 seconds reading an email. That’s why you have to level up your email marketing by performing A/B tests, learning about automation, email copy, and design to make your emails worth your...
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Optimize your transactional email design
When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...
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Create your email signature in four easy steps
We know you send and receive a lot of emails. But how are you signing those emails? Do you give your first and last names and a cheery farewell? If this is you, you’re missing out on an opportunity to brand yourself and show your contacts a bit of your personality. A...
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Effectively use newsletter graphics with these 6 tips
Newsletters don’t have to be boring like a broadsheet newspaper. They can be fun like the colorful, moving newspapers from Harry Potter. With the advent of useful design software like Canva and Figma, it’s never been easier to spruce up your newsletters with engaging...
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The many uses and benefits of email templates explained
Stop us if we're describing you: Your team thrives when producing highly professional email campaigns and communication materials. You all geek out over everything analytics and love tweaking your content and subject lines to optimize the best results and improve...
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Here’s how to write the best newsletter introductions
It can be hard to know where to start when you want to grow your business and increase brand awareness. Email marketing has a proven track record of building relationships with potential clients while offering an excellent return on investment (ROI). And email...
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All you need to know about newsletter subject lines
Yes, you read that right. There are dos and don’ts to email subject lines. Considering email is one of the most effective ways to attract new customers, build brand awareness, and increase sales figures, it's crucial for you to draft the quirkiest yet easiest subject lines...
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4 ways to design a newsletter that people will actually read
What if we told you that 42% of people prefer to hear from brands by subscribing to their newsletters? That’s in the top three preferred channels, only behind direct to website and social media. So how are they doing this? And how do you design a newsletter anyway...
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