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The Mailjet by Sinch team

The team at Mailjet by Sinch

Latest stories by The Mailjet by Sinch team

Two gods decorate a Christmas tree in front of some more decorations

Kick off your holiday email strategy with these 5 ideas

Holidays are just around the corner, and we couldn’t be more excited. Over the upcoming winter months, we plan to discuss email strategies and the best practices to get to the top of the inbox as businesses vie for wallet share. Content, design, deliverability, analytics...

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Hermes draws an arrow amongst air balloons

Email subject lines that tap into the impact of emojis

If you receive our newsletters or have been reading our content for a while, you’re probably aware of Mailjet’s obsession with emojis. Seriously, we love them! Fun fact: Did you know people around the globe celebrate World Emoji Day on July 17? That’s because the date...

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Hermes is chilling in a sofa with his laptop sending an email

How to test responsive email design

As an email marketer, you want to reach a broad audience who are interested in what you have to say. This entails compiling an email list of interested subscribers, personalizing the content you send, and analyzing data to find out what works best. But what if you follow...

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Hermes passing the box with envelopes to Hera

Buying email lists doesn’t guarantee improved results

When your business is just starting out, you want to feel as if you’re doing all you can to grow your customer base. Stories like Harry's gathering 100,000 email signups in one week are inspiring, but they can pressure you to frantically check how to grow a contact list...

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Hermes delivers emails by moped and another Goddess on foot

Which SMTP port should I use with Mailjet?

Choosing an SMTP port can be tricky. If you’re configuring your email system to send or relay email, you’re probably wondering: “Which SMTP port should I use?” Sounds tough...

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Hermes delivering box with mail to Hera

Email marketing psychology: 8 hacks for effective campaigns

We often use shortcuts to make our decisions. Many times, we rely on our emotions while making decisions because it’s not always possible to sit and logically think out every small choice we make in a day. For instance, when going through your inbox, you read only...

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Hera painting, Hermes helping

ALT text in email – why is it such an essential feature?

Research shows that visual posts garner 650% higher user engagement than text-only posts. In fact, 67% of consumers prefer detailed, clear images instead of customer reviews or product descriptions. Based on these statistics, it’s safe to say that focusing on...

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Two Goddesses having a coffee in the kitchen

How email is significant in modern workplace collaboration

Workplace collaboration is an excellent practice that helps your brand achieve its true potential. By considering input from multiple people, projects become more refined, take less time, and promote inclusivity. Collaboration had a different meaning back in the day...

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Hermes and Hera in front of the mailboxes

Noreply email address: Best practices for your email strategy

Have you ever tried to contact a brand to get them to stop sending you emails, only to get back an automated reply that says your email failed to be delivered? If you have, you’ve met the villain of our story: the noreply email address. Noreply addresses are the brick wall of...

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Hermes is trapping icons with a giant magnet through a window

Millennials and Gen Z: Differences in email marketing

Millennials are growing up! The generation born between 1981 and 1996 is now 26–41. They're starting families and moving forward in their careers. The next generation, Gen Z, encompasses individuals born from 1997 onward, i.e., from kids still in elementary school...

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Hermes and one other Goddess are connecting from the living room

Email list cleaning: Complete your chores before playtime

If we take a trip down memory lane (some of our lanes might be longer than others), we might remember our parents telling us if we didn't tidy our bedroom or help clean the dishes, we couldn't play with friends or go to a movie. Let's face it, none of us wanted to...

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Hermes is running behind a turkey

Thanksgiving Email: Five tips to make your customers feel appreciated

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about email when you lose...

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