Beatriz Redondo Tejedor

// Head of Content

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side when trying to design stunning holiday email templates.

But, at the same time, it’s crazy stressful. So many things to think about all at once: Halloween, Black Friday & Cyber Monday, Christmas, New Year… All this comes at the time of the year when you have to assess how the year went, and plan ahead for what’s just around the corner.

Okay, we’re sorry. We didn’t mean to stress you out even more… And to be fair, there’s no reason for you to be that stressed. That’s because Mailjet has a surprise for you: six responsive email templates that will help you win the battle of the inbox this holiday season.

Responsive holiday email templates for the special dates

We always try and come up with new ideas to help make your life easier for everyone during the holiday season. This year, as part of our 2019 Holiday Toolkit, we have created three new, responsive email templates that allow you to create beautiful email campaigns in a matter of minutes.

For those of you who aren’t familiar with it, Mailjet’s easy-to-use email editor, Passport, helps you design your own emails without the hassle of coding. But for those of us who aren’t very creative, coming up with a concept or layout can be time-consuming and maybe even frustrating.

Ladies and gentlemen, here’s where our Holiday Templates come into play. Coded using our own open-source markup language, MJML, these templates are ready for you to use and adapt to match your own brand.

Black Friday Email Template

We’ve created an email template for your Black Friday and Cyber Monday campaigns. We all know that the main focus on these two occasions is on promoting special offers, so you don’t want to distract the customer with useless information. It’s best to get straight to the point, which is why the offer and CTA should be what stands out overall in the image.

Black Friday Holiday Email Template

With a sleek and enticing design, this Black Friday and Cyber Monday template uses a pop of color to draw the eye to the most important part of the email: your CTAs. In this template, there are many different CTAs for you to offer different products, or different discounts.

Do you like this Black Friday email template? Download it here for free.

Black Friday Holiday Email Template

Another Black Friday and Cyber Monday template we offer keeps it nice and simple, with the combination between white and black providing an elegant touch. It uses a solid background and avoids multiple CTAs to ensure you don’t lose the reader’s attention.

Another important thing is to be consistent with your brand, so that when your subscribers open the email they recognize you straightaway.

Do you like this Black Friday email template? Download it here for free.

Christmas Email Template

During Christmas, the focus is still on buying, but it is quite different from Black Friday and Cyber Monday. Our templates have been created to address these very differences.

During Black Friday, the key is the discount or promotion itself. But your Christmas campaigns on the other hand, they need to give your subscribers a flavor of what you offer. Including an overview of some of your products, something that will make the reader think: “Oh, that would be perfect for X”, is a great place to start.

Christmas Holiday Email Template

Simple and easy to navigate, this Christmas email template lets you share the holiday spirit while helping your customers with their Christmas shopping. You have tons of room to share your products with your customers, or just send them a nice note for the holiday season.

Do you like this Christmas email template? Download it here for free.

Christmas Holiday Template

Use enticing titles that link back to the holiday season can give it a bit of Christmas touch to attract the readers’ attention, and get them into the holiday spirit. Lastly, take it a step further by using personalization and segmentation in your Christmas emails, to make your customers feel even more special.

Do you like this Christmas email template? Download it here for free.

Happy New Year Email Template

Okay, this one may come as a bit of a surprise. “Why do I need a Happy New Year template?”, you might wonder. Well, to send them your best wishes for the new year, of course.

You want to build brand loyalty by letting your customers know that you think about them, that you cherish them, and you wish them all the best for the coming year. Don’t make the mistake of thinking that the only emails that bring value to your business are promotional ones.

New Year Holiday Email Template

Wishing your customers a peaceful and productive new year is so easy now that you have this beautiful template.

While you’re wishing them a Happy New Year, you can also take the time to hint at what might be coming., Are there any big updates in the coming year, or maybe some new product launches? You can use this email to hint at them, or maybe even announce them!

Do you like this Happy New Year email template? Download it here for free.

New Year Holiday Template 2017
And why not make them even more fun by including some animated content? Always remember that customers want to feel close to the brands.

Do you like our Happy New Year email template? Download it here for free.

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Responsive holiday email templates for your seasonal promotions

Seasonal product email template

Christmas time is buying time, too. Everybody is looking to buy presents for their loved ones and there is hardly any other period in which people are willing to spend as much money as they do during the Christmas season.

If you’re planning to send out a campaign promoting your products, check out our template Oslo. Its sleek design is perfect to highlight your seasonal offer and products. Enhance the Christmas feeling by including a festive picture at the top, and keep the email clean and simple, ensuring your products shine.

holiday email template for product promo
It’s also important to use high quality pictures, but make sure these are not too large, as they might not display properly on all devices. Choose a clear headline that describes the content and entices the reader to open your email, like “Our special Christmas products“.

And don’t forget: even if your holiday campaign is related to Christmas, it still needs to reflect your company’s brand identity.

Do you want to see all our templates? Check out our template gallery here.

Special promo email template

Saying “thank you” to your loyal customers is one of the most powerful things you can do. One of the best ways to do so is by offering a special promo discount.

Our template Racoon is perfect for that. It drives the reader’s attention to the central element, your special offer, but it also includes some products that your customers might want to use the discount on. However, the focus should always be on the seasonal promotion you are offering.

Racoon Email Template

Be as personal as possible. This is your loyal customers we’re talking about – you want them to feel special. Include a personalized intro text, segment your lists based on the data you have from them or, even better, use dynamic content to target them better.

Do you want to see all our templates? Check out our template gallery here.

Company’s story email template

December is the perfect time to give your customers an end-of-the-year company summary. Duh, you might think. Yet many business still avoid talking about themselves.

Part of building brand loyalty is being open about what you’ve been up to and sharing your success with your customers. What did you achieve this year and what can your customers expect next year?

Our template Colorado is a great choice to do just that. It includes a timeline in which you can show your most important milestones, and also gives you the opportunity to add a quote from the CEO or another relevant employee. Top it up with a special gift or promotion, to celebrate and thank your customers for the success you’ve had this last year, and drive more traffic to your holiday offers.

holiday email template for year recap

Your email needs to engage your reader, so remember who your audience is. You are not sending this campaign to investors or stakeholders, you are sending it to your customers. Keep it entertaining and relevant. Don’t just give facts, create a story around your company that works alongside your company’s brand identity.

Do you want to see all our templates? Check out our template gallery here.

You can also find great email templates here.

Start designing your campaigns

As we’ve already said, our aim is to make life easier for all of us marketers. And our templates are extremely handy.

The best thing about using these Passport templates is that it’ll only take minutes to adapt and edit them to match your needs. Try them out or experiment with some of our other options by visiting our template gallery. The only thing you need is to have access to your Mailjet account or create a free account.

We hope that you love our templates as much as we do, and that they will help your email campaigns make a splash in the holiday inbox. Just don’t forget the importance of the subject lines you use, because they will make a huge impact on your open rates.

If you need any more inspiration on building your Holiday campaigns, you can find everything you need in our Mailjet’s Holiday Emailing Toolkit.

Have you created beautiful email campaigns with our Holiday Templates? Share your thoughts with us via Twitter.

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This blog post is an updated version of the post “Beautiful Responsive Email Templates For Your Holiday Campaigns“, published on the Mailjet blog on November 24, 2017 by Laura Chieri.