Email best practices

Have you ever experienced the bitter sensation of spending hours preparing an email campaign, only to see some of your readers unsubscribe? A disappointment like this can only be compared with doing the best exam of your life at school only for the teacher to...

You know how it is – we're all constantly bombarded with information. Therefore, the attention economy has become ultra-competitive, making a marketer's job of capturing and engaging customers more challenging than ever. That's why we were grateful to have...

Artificial intelligence has got the whole tech scene buzzing all over again. First, it was the release of ChatGPT. Next, Microsoft, who partially funded its research company Open AI, decided to bring out a Bing AI chatbot to challenge Google’s search engine dominance...

Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...

Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...

Email is a powerful communication channel and a versatile marketing tool. Ask a bunch of senders about their approaches to email marketing in 2023 and you’re sure to hear a different answer every time. Your business and brand are unique. So is your email...

Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...

Professional email marketers know that most people spend about 15 seconds reading an email. That’s why you have to level up your email marketing by performing A/B tests, learning about automation, email copy, and design to make your emails worth your...

When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...

We know you send and receive a lot of emails. But how are you signing those emails? Do you give your first and last names and a cheery farewell? If this is you, you’re missing out on an opportunity to brand yourself and show your contacts a bit of your personality. A...

Newsletters don’t have to be boring like a broadsheet newspaper. They can be fun like the colorful, moving newspapers from Harry Potter. With the advent of useful design software like Canva and Figma, it’s never been easier to spruce up your newsletters with engaging...

Stop us if we're describing you: Your team thrives when producing highly professional email campaigns and communication materials. You all geek out over everything analytics and love tweaking your content and subject lines to optimize the best results and improve...