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Email best practices

Everything you need to start building connections that matter.

Gods carrying a tree

6 times email could have saved Christmas (movies)

Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families...

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50 newsletter ideas to create engaging emails

Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10...

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How email helps solve holiday shopping supply chain issues

Forget holiday shopping; it's supply chain issues that are making headlines. While email marketers will still mark those big dates in the...

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Ultimate guide to B2B email marketing

If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200%...

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When’s the best time to send your email newsletter?

If you’re an email marketer sending marketing emails to customers, you’ve probably already asked...

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Black Friday email marketing strategy: the retail perspective

Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who...

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9 responsive email templates for your holiday campaigns

The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much...

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Hermes is running behind a turkey

Thanksgiving email: Make your clients feel appreciated

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread, as...

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Apple Mail demographics: What it means for email marketers

The long-used cornerstone for measuring email success – the open rate  – could be in danger as a result of Apple’s changes...

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Dark mode for email survey: What do marketers think?

Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark?...

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Black Friday email: Tips, examples & free templates [2021]

Some things keep coming back faster than you expected them to. As soon as the summer heat starts...

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Hermes and Hera take notes

How to create an email newsletter

So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you...

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Privacy matters at Mailjet: Your data is safe with us

Here we go again. The ever-changing world of data privacy is… well… ever-changing, and it’s sometimes hard to keep up with the laws and...

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Hermes scared of his own reflection

Create eye-catching Halloween email subject lines: Tips & examples

Shock and horror – you're sending out a Halloween-themed email campaign but can't think of any good subject lines... The scariest...

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How can marketers prepare for Apple Mail Privacy Protection?

Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online...

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Halloween email marketing campaigns: Tips, ideas & inspiration

Getting ready for Halloween is fun but it can be hard work, too. Hollowing out a pumpkin. Carefully...

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Accessibility testing tools: Top options for marketing teams

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital...

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Spinning the globe: Email engagement habits around the globe

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?...

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Data compliance survey: How seriously are businesses taking data privacy laws?

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of...

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Apple Mail Privacy Protection: Is email marketing dying again?

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the...

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Top B2C email campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of...

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Mother's day gift for Hera with big heart

The best Mother’s Day email campaigns

Mother’s Day is coming, and we’re hoping for a bit of a change this year (like being able to see our moms in person). But some things never...

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Email marketing localization: How to optimize your global email strategy

Here's a confession: I'm tired of being at home. Don't get me wrong, I love my city. But not being able to travel to other cities or countries for so long is...

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Hermes takes a picture of a Goddess sitting on the stats in front of some circles

How the COVID-19 pandemic has changed emailing

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This...

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