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Email best practices

Everything you need to start building connections that matter.

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87 email subject line ideas and examples for your Halloween campaigns

Shock and horror – you're sending out a Halloween email campaign but can't think of any good subject lines... The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not - we’ve got you covered. Here, we’ll show you some...

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Tips and tricks to create stunning Halloween emails

Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider dog’s. Like most prep, crafting a Halloween email marketing campaign that gives your...

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How to create an email newsletter

So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things...

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Key parts of every email campaign

Like a high-powered rocket designed to propel your business toward profitability, an email marketing campaign comprises multiple moving parts. These essential components create an opportunity to connect with your subscribers and win positive engagement. However...

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Why a consistent email cadence matters

With summer coming, it can be tempting to slack off on your email marketing. Maybe you wonder if your customers check their inbox as much during the summer. With more vacations, a few major holidays, and a general feeling of increased leisure, you may be...

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How to tackle the biggest email design and development challenges

The email channel is an excellent way to achieve major marketing objectives, but for those who design and code campaigns, it also causes frustration. Why doesn’t this look right in Outlook? How come our logo disappears in dark mode? Why is it so hard to make a...

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10 best practices for must-read content

“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting, we’d be rich. While email newsletters can be great tools for engagement, creating a truly outstanding email newsletter means doing more than simply...

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Email marketing objectives: 10 ways it can boost your business

What can email marketing do for you and your business? Seriously... What’s the point of sending emails anyway? We could talk all day about the value of reaching people through email communications. But why take our word for it? Let’s explore the many ways you can...

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The state of small business email marketing: Inbox Insights 2023

In many ways, the inbox provides a level playing field for businesses of all sizes and types. If you can build a list of engaged subscribers and deliver relevant messages, a small business has about the same chance of reaching someone with email as a Fortune 500...

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How to create an email list signup form

Your email list signup form is the foundation for everything you do as an email marketer. Without a carefully collated and well-maintained email list, it doesn't matter how sophisticated your email campaigns are. If you are not targeting the right people (or...

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56+ email subject lines that beg to be opened

Email subject lines are like the headline for your emails. How important are headlines in any advertising copy? Headlines are the gateway to the rest of your message. The ability to consistently write effective subject lines will result in higher open rates and more...

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10 newsletter signup form examples that drive conversions

No matter how you drive traffic to your website, converting fleeting online visitors to more loyal and potentially profitable email subscribers should be a priority for any online marketer. This process starts with having a great email newsletter signup form to capture...

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Here’s how flat design makes marketing emails appealing

Simple ways of completing a task make your life easier. Whether it’s a coffee maker that brews a fresh pot or a car door that opens without a key, ease of use goes a long way toward efficiently helping you through the day. More and more these days, the same...

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Email marketing statistics: From overall success to personalization

Email marketing statistics help you measure and compare your program’s success and strategy to other senders. While it’s totally true that every industry, brand, and contact list is unique, looking at the big picture helps you find areas of improvement. Inbox Insights...

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How to grow your email list: 20 simple ideas

Have you ever experienced the bitter sensation of spending hours preparing an email campaign, only to see some of your readers unsubscribe? A disappointment like this can only be compared with doing the best exam of your life at school only for the teacher to...

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Captivating customer attention with email personalization

You know how it is – we're all constantly bombarded with information. Therefore, the attention economy has become ultra-competitive, making a marketer's job of capturing and engaging customers more challenging than ever. That's why we were grateful to have...

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The power and limitations of using ChatGPT for email marketing

Artificial intelligence has got the whole tech scene buzzing all over again. First, it was the release of ChatGPT. Next, Microsoft, who partially funded its research company Open AI, decided to bring out a Bing AI chatbot to challenge Google’s search engine dominance...

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8 essential email marketing KPIs and how to track them

Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...

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How to build your email list: The ultimate guide

Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...

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Email marketing in 2023: Key takeaways from the Inbox Insights survey

Email is a powerful communication channel and a versatile marketing tool. Ask a bunch of senders about their approaches to email marketing in 2023 and you’re sure to hear a different answer every time. Your business and brand are unique. So is your email...

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Responsive emails: Five things to avoid when writing them

Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...

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Strategies to optimize ecommerce email marketing campaigns

Professional email marketers know that most people spend about 15 seconds reading an email. That’s why you have to level up your email marketing by performing A/B tests, learning about automation, email copy, and design to make your emails worth your...

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Optimize your transactional email design

When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...

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Create your email signature in four easy steps

We know you send and receive a lot of emails. But how are you signing those emails? Do you give your first and last names and a cheery farewell? If this is you, you’re missing out on an opportunity to brand yourself and show your contacts a bit of your personality. A...

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