How transactional email problems impact customer loyalty: A research report

How transactional emails affect customer engagement levels

All businesses majorly focus on acquiring new customers. They aim to ensure that the customers remain loyal to them and don’t choose their competitors. However, these businesses tend to forget about the newly acquired customers until it's time to lure them...

Optimize your transactional email design

When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...

8 marketing ideas and best practices for transactional email

Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...