How transactional email problems impact customer loyalty: A research report

Lost transactional emails can cost brands customer relationships in under 60 seconds. Download our latest research report to gain insight. Go!

PUBLISHED ON September 19, 2017

How transactional email problems impact customer loyalty

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In August 2017, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand consumer views on business critical transactional emails and what they mean for brand loyalty. The consumer survey was taken by over 2,000 consumers across the UK and France.The research looks at the types of transactional email consumers interact with the most, as well as how they interact with these business critical emails. We also aimed to uncover consumer views when a transactional email experience goes wrong, and why 93% of respondents said the would move to a rival brand if a transactional email failed to arrive in the inbox.

Would you benefit from a feature that monitors your business critical transactional emails?

Download our research report for these transactional email insights.

Josie Scotchmer

Former UK Marketing Manager at Sinch Mailjet

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