Email best practices
How transactional email problems impact customer loyalty: A research report
Lost transactional emails can cost brands customer relationships in under 60 seconds. Download our latest research report to gain insight. Go!
How transactional email problems impact customer loyalty
In August 2017, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand consumer views on business critical transactional emails and what they mean for brand loyalty. The consumer survey was taken by over 2,000 consumers across the UK and France.The research looks at the types of transactional email consumers interact with the most, as well as how they interact with these business critical emails. We also aimed to uncover consumer views when a transactional email experience goes wrong, and why 93% of respondents said the would move to a rival brand if a transactional email failed to arrive in the inbox.
Would you benefit from a feature that monitors your business critical transactional emails?
How transactional emails affect customer engagement levels
All businesses majorly focus on acquiring new customers. They aim to ensure that the customers remain loyal to them and don’t choose their competitors. However, these businesses tend to forget about the newly acquired customers until it's time to lure them...
Email marketing objectives: 10 ways it can boost your business
What can email marketing do for you and your business? Seriously... What’s the point of sending emails anyway? We could talk all day about the value of reaching people through email communications. But why take our word for it? Let’s explore the many ways you can...
Optimize your transactional email design
When you forget a password and need to reset it, typically, you receive an email to complete the process. Or, when adding several items to your shopping cart on a website, sometimes a friendly reminder arrives via email. These are types of transactional emails...
Marketing calendar 2023: Dates you shouldn’t miss this year
We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...