Email Best Practices
General election UK: A Mailjet scorecard
Mailjet's scorecard of the direct marketing efforts of political parties exposes how campaign teams are failing to engage voters.
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Our analysis of the direct marketing efforts of political parties exposes how campaign teams are failing to engage voters.
If the general election campaign was based on direct marketing performance alone, the Scottish National Party will walk away with a victory and Labour will outperform the Conservatives.
The Conservative Party only sent two emails throughout the four-week test period, achieving just 10.5 points (out of a possible 29.0), compared to the other parties sending seven on average.
When it comes to subject lines the Green Party takes the lead, with 2.67 points out of 5, with Labour just ahead of the Conservative Party with 2.55 points against the Tories’ 2.5 points.
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