Promotional mix

A promotional mix is an amalgamation of promotional variables, which are: direct marketing, personal selling, sales promotion, advertising, and public relations. It helps companies expand and optimize marketing efforts and reach more customers by improving communication and creating compelling marketing campaigns. It sets a company apart from the competition, boosting conversions.

To design a promotional mix, marketers research and collect data about their target audience, which allows them to share suitable content. They consider all promotional variables to widen their reach.