Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.
- Omnichannel marketing
Omnichannel marketing involves reaching out to potential and existing customers through all the channels a brand has presence on. This helps create additional leads and conversions, allowing companies to convey a consistent message.
- Onboarding email
Onboarding emails greet new subscribers, often as a series, to create a positive rapport and market a company’s products and services. They’re great for teaching potential customers more about your brand.