Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.
- Google My Business
Google My Business allows business owners to manage their Google Business profiles, which can be created with a few clicks and some contact information, like company name, location, contact information, address, and products/services offered. Once the Google Business account is up and running, Google features the business on Google Maps and Google search, making it easy for potential customers to view the business. Brands can customize and fine-tune their profiles by adding a theme, colors, and logo. They can also add specific keywords to boost their SERP (search engine results page) ranking, inviting an increasing number of potential consumers to their website.
- Google Search Console
Google Search Console is a free tool that allows website owners to view traffic statistics and optimize their sites accordingly. It provides vital data like the highest traffic queries and pages, mobile site performance, referring domains, and rich search results.
- Go-to-market strategy
A go-to-market strategy is a plan to launch a product that considers factors like target audience, competitors, and timing. An effective strategy involves thorough planning to avoid negative performance and achieve sales goals. It proves to be most effective for start-ups as it helps get them off the ground.