Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.
- Featured snippet
A featured snippet is a brief piece of text at the top of Google search results page (SERP). Its purpose is to provide users with a quick answer to their search query, and could be in the form of a table, definition box, unordered list, and ordered list.
- Four Ps of Marketing
The four Ps of marketing – product, price, place, and promotion – are the primary factors of product or service promotion. Together, they form the marketing mix. Brands leverage the four Ps to create a marketing plan before launching a product.