Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Promotional plan

A promotional plan involves the strategies companies use to achieve their short and long-term marketing goals. When a business identifies these goals, it outlines a plan including target audience, strategies, and budget and most importantly, what promotional strategies will help them achieve desired outcomes. The plan also maps out a timeline defining revenue and sales goals. Promotional strategies include offering discounts, digital marketing, and online advertisements.