Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.
A keyword is an individual word or a phrase in a web page matching with the word(s) entered into search engines. Conducting keyword research is an essential part of an SEO strategy. By performing a keyword search and discovering popular terms, brands identify relevant keywords that align with brand identity, allowing them to optimize their performance on search engine results pages (SERPs) and gain new subscribers through organic traffic.
A key performance indicator (KPI) measures a company’s progress toward reaching specific targets, like revenue, profit margin, job satisfaction, customer satisfaction, and others. While some of these metrics only consider business performance, others analyze individual and departmental statistics.