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Lost in all the marketing jargon? Find definitions for common email and digital marketing terms and learn more with our related resources.

RSS campaigns

A Really Simple Syndication (RSS) campaign is a feature that enables brands to send automated newsletters to consumers that contain links to recently published content like blogs or articles and important business updates. When a new post or article is published, it’s automatically sent at the frequency a marketer chooses. Businesses send these company updates via a list from their RSS feed subscribers.

RSS feed

A Really Simple Syndication (RSS) feed is a web feed that stores details of all the content a user has subscribed to, like content summary, date, and author. It’s an inventory that allows visitors to click and view new and old content, usually for blog and news feeds, like the New York Times’ podcast “The Daily.”

Real-time collaboration

Real-time collaboration enables people to work together through the use of software apps. It streamlines projects and facilitates more significant input from team members by allowing them to view and edit projects simultaneously, wherever they may be. They can share updates in real-time through video-conferencing or file sharing for faster problem-solving and decision-making.


Referral marketing seeks to boost sales through customer recommendations and conversations, spreading the word about a company’s products and services. It’s a cost-effective way to drive conversions, increase brand awareness, and reach sales targets.

Remarketing tags

A remarketing tag is a technique that allows a company’s Google Ads to follow potential customers browsing the internet. This small code snippet on a website adds these consumers to a “remarketing list” to show them the same advertisement again. Consumers are served the same ads when visiting websites using a Google Ad network.

Responsive email template

A responsive email template is an email layout that loads on all types of devices, including laptops, cell phones, and tablets. It ensures recipients can view marketing emails without any obstacles by automatically adjusting to various screen sizes and devices. Some companies provide free templates that already have elements built-in like text fields and a clear call-to-action (CTA).