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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Direct marketing

Direct marketing means advertising to a specific target audience and encouraging them to take one clear action, like signing up for a newsletter, making a purchase, or visiting a landing page. It allows companies to analyze results using cookies or tracking pixels that compile data like website visits or sign ups. With those statistics, companies can gauge the success of their techniques. Email marketers then optimize their direct marketing strategies to reach a larger target group and potentially expand their customer base.

Because direct marketing establishes a direct line of communication with a customer, it offers an avenue to strengthen that relationship over time.