Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Mail merge

A mail merge is a feature that stores names and addresses of recipients in a database and allows senders to create various labels, letters, name tags, and envelopes using this stored information. To generate a mail merge letter, the sender first needs a Microsoft Word document and an index of addressees, normally from an Excel file. Microsoft includes a Mail Merge Wizard in Word, simplifying the process and guiding senders through each step. Users begin by adding recipients from an Excel Workbook or typing in their own list, then writing the letter. Each addressee receives a copy. For external copies, many third-party apps facilitate mail merge with attachments.