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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email lead generation

Email lead generation is the process of compiling sales prospects with a signup form in an email. It allows companies to collect data on potential customers, like their contact information and name. These emails feature an appealing subject line, a straightforward message, a compelling call-to-action (CTA), and links to social media channels to generate leads.

Cold email lead generation involves randomly contacting potential customers in the hopes of gaining their business. Due to the unsolicited nature of cold email lead generation, marketers increasingly find their emails arriving in the spam folder due to poor sender reputations from mailbox providers.

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