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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email layout

Email layout is the overall appearance and theme of a marketing email. It contains a headline, body, call-to-action (CTA), and conclusion or closing statement. In HTML (HyperText Markup Language), it consists of rows, columns, and tables. Email marketers can adjust all these elements to design messages that fit their brand identity, campaign objective, and persuade potential customers to take action. The focus of an email will change, depending on the objective. For example, abandoned cart emails will have different layouts than new product newsletters.

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