Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email sender reputation

Email sender reputation is a score that an inbox service provider (ISP) assigns to brands sending emails to subscribers. These reputations determine whether an email reaches a subscriber’s inbox, as ISPs work to filter out spam. ISPs then route emails to inboxes or spam folders, depending on the sender’s reputation, keeping recipients’ inboxes clean and free of unwanted messages.

Email marketers have the opportunity of checking their email sender reputation online. If their sender reputation is good, they can continue to send marketing emails. But, if it’s bad, they must take the necessary steps to improve it.