Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Email leads

Email leads are email addresses who provide their contact information to a brand, typically through an opt-in form. Email marketing professionals with a lengthy email lead list nurture potential customers over a period of time and guide them through each touchpoint of the customer journey. This helps them gain customers and turn them into loyal buyers.

Some email marketers seek to build their email lists by purchasing email leads. However, at Mailjet, we don’t recommend buying a list, as it may contain uninterested recipients and invalid addresses, resulting in spam complaints and hurting your deliverability. Consider building an email lead list organically by using powerful, compelling calls-to-action (CTAs) in emails.

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Email list