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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Email campaign

An email campaign markets products and services to subscribers and seeks to provide them with tailored content at the right moment (which is exactly when they need it). Not only does an email marketing campaign inform consumers and persuade them to take action, but it nurtures existing customer relationships and increases their loyalty toward a brand. It lets companies analyze marketing metrics such as open rate, click-through rate, click-to-open rate, and conversion rate to optimize future messages.

Some email marketers rely on email marketing campaign templates to simplify the process of creating marketing emails. These templates offer a professional look and feel to the email, providing marketers a complete outline and thus more time to concentrate on other tasks.

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