Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Nurture email

A nurture email is sent to recipients based on their behavior toward a product. It informs them about the product’s particular benefits and directs them along their unique brand journey, encouraging them to buy the product. It also works to maintain and improve customer relationships and their loyalty toward a brand by periodically reminding them of the brand and its products.

While drafting these emails, email marketers should write catchy subject lines that boast special offers, helpful information, or positive customer reviews. That reminds customers where to go when they need a particular product or service and builds trust in the company.