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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Email editor

An email editor helps marketers design appealing emails in less time. It houses features like an intuitive interface, image editing, and a library of templates. These editors also adapt to different email clients like Gmail and Outlook, as some email clients don’t always support elements like large graphics.

Email marketers use a free HTML email editor to reduce costs. A drag-and-drop HTML email editor allows marketers to create responsive emails without the need to write complex code or learn new software. Many companies offer free HTML email editors that allow marketing professionals to create appealing, responsive emails. Check out Mailjet’s Email Editor, which comes with an intuitive drag-and-drop interface and built-in responsive design to create amazing responsive emails.

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Email campaign