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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.


Ecommerce is the buying and selling of products and services online. Because of its growing popularity, many businesses have moved at least some of their operations online, selling products on their website and/or other ecommerce platforms. It’s an excellent first step for businesses looking to reach more customers and expand their presence.

The ecommerce industry provides companies with benefits like increased geographic reach, convenience, scalability, personalized shopping experiences, and better marketing opportunities. It comprises business-to-consumer (B2C), business-to-business (B2B), and direct-to-consumer (D2C) companies. Each of these allows consumers to make a purchase with the click of a mouse.

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