Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Drip campaign

A drip campaign sends a sequence of automated emails – like welcome, abandoned shopping cart, purchase invoice, or customer service emails – to users who take action on a website.

Email marketers design drip campaigns to better persuade customers, and can add elements like personalization, concise copywriting, and an authentic sender email address. These campaigns not only nurture relationships with existing customers by repeatedly sending appreciation emails but also lure prospects to convert into buyers, improving overall company sales.

Previous term

Direct marketing