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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Dynamic content

Dynamic content is a type of web content that varies depending on user actions, interests, or preferences. It’s mostly in the form of video, audio, or text. Whether on websites or in emails, the content changes and adjusts to a user’s profile or the time of their visit, providing them with a personalized experience.

While static content is easier to implement, it doesn’t offer the personalized customer experience many subscribers expect, causing companies to lag behind their competitors.  Including dynamic content in emails or websites helps brands connect directly with customers.

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