Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Direct mail marketing

Direct mail marketing seeks to persuade existing and potential customers to make a purchase with mailed materials, like postcards, flyers, and catalogs. When combined with digital marketing strategies, direct mail marketing helps reach a wider audience, appealing to consumers of all demographics. This also creates a lasting impression on consumers, helping the company stay fresh in consumers’ memory and boost its brand awareness.