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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Tracking pixel

A tracking pixel is a 1x1 pixel graphic that records user actions, website visits, conversions, and more on a webpage. This data allows companies to optimize their upcoming email marketing campaigns, improve conversion rates, and build an extensive customer base. Although it’s similar in functionality to a cookie, a tracking pixel has unique attributes like the ability to move from device to device. The different types of tracking pixels are conversion, retargeting, and Facebook. Each category provides vital information on user behaviors.

A tracking pixel in an email contains an embedded pixel that tracks recipients when they open a message.