Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Contact form

A contact form is a brief questionnaire on a website providing customers with a simple way to contact businesses. When a user submits a contact form, the business receives an email notification, usually to a separate inbox. This allows companies to directly filter through general customer requests from a contact form, freeing up space in customer support’s inbox.

A contact form in HTML facilitates branding through the use of colors and graphics and is another way to market a company’s personality while providing a way to connect customers with a business.

Previous term

Commercial email